Database Marketing Representative

The Database Representative is responsible for overseeing and executing all elements of direct marketing campaigns. Utilizes guest database to provide reports and recommendations to identified departments regarding all CRM campaigns.Primary Job Duties •Work with management to ensure successful execution of all CRM campaigns involving various deployment channels including, but not limited to, US Mail, e-mail, text and push messaging. Responsible for distribution of all CRM projects for events and promotional offers. Offer assistance in designing components of campaigns which includes development of coupon offers. Provide pre and post campaign analysis. •Update, monitor and track multiple databases used for all CRM campaigns. Verify the integrity of data and reports while correcting inconsistencies in the data and/or the systems.•Ensure successful updates and maintain data integrity within the master email database. •Help to identify new potential marketing campaigns including target audience identification, set-up, deployment, and post campaign analysis.•Recommend methods to increase return numbers and drive increased gaming revenue.•Interact with vendors to ensure compliance and quality of direct mailings.•Assist with guest conflict resolution (i.e. guests not receiving a particular direct mail coupon offer).•Cross-train on direct marketing campaigns to be able to successfully complete all elements of a direct marketing campaign.•Occasional tasks.Occasional Tasks:•Provide on-site assistance with promotional events.•Works with outside vendors to execute direct marketing projects.MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectation of this job:•Any combination of post-secondary education and/or related experience in marketing or database/analytics. •Proficiency in word-processing, spreadsheets, database, presentation and electronic mail software. Relational database experience preferred. SQL Server and MS Access a plus. •Ability to communicate with a diverse population.•Excellent time management and decision-making skills.