Gambling.com Group
Web Analyst
Gambling.com Group, Charlotte, North Carolina, United States, 28245
Gambling.com Group (Nasdaq: GAMB) is looking for exceptional talent interested in the fast-paced, fast-growth online sports betting and online gambling industry in the U.S. The Group operates a portfolio of websitesincluding its flagship Gambling.com and sports betting brand Bookies.com, as well as a variety of state-specific websites such as NewYorkBets.com, BetArizona.com and BetOhio.com. These help consumers navigate legal online sports betting and gambling options with expert analysis, independent reviews, news, tips, odds comparisons and more.
With over half of U.S. states now offering legal, regulated sports betting, and plenty more poised to do so in 2023 and beyond, the North American market is expected to be the future of the global online gambling industry. The Group's acquisitions of RotoWire.com and BonusFinder.com and media partnerships with Gannett and the McClatchy Company in the last 12 months have strengthened its position in North America and positioned the Group for significant growth.
As the first and only online gambling affiliate publicly traded in the U.S., the Group has won nearly every award in the gambling affiliate industry for sports and casinomost recently winning SBC North America Sports Affiliate of the Year in 2023and is a two-time winner of the prestigious EGR Global Affiliate of the Year award. The Group has a growing U.S. HQ in Charlotte, North Carolina, with offices in Madison, Wisconsin as well.
Responsibilities
Analyzing and evaluating onsite performance from multiple traffic sources, with a heavy emphasis on organic search, but also paid, email, etcAbility to take a larger data set to a granular level, with focus on audience targeting and alignment of the customer's journeySimilarly, the ability to go beyond the surface level into deeper analysis and rigor of key drivers of performanceProviding opportunity analysis gaps including audience drivers and competitive research to identify strategic decisions on creative, site optimizations, and testingFamiliarity with Google Analytics, Looker, and other data tools with the ability to build reporting dashboards to consistently track and report onsite performanceCan work in a fast-paced environment to deliver reporting needs ad hoc or on a moment's noticeBeing proactive in recommendations and execution on data optimizations that help drive results including (launching tests, segmenting traffic, etc)Can align and work closely with SEO, creative, web development and product teams to develop key data-oriented testing plans and improvementsFollowing-through on test launches to ensure seamless deploys and QAAbility to interpret data needs into a Building, executing, and communicating detailed roadmap with clear goals of success and P&L impactCan run team-based training sessions about overall usage and best practices for various data toolsets, including but not limited to Google Analytics, Looker, Google Search Console, and moreRequirements
2+ years as a data or web analyst or similar experienceUnderstanding of the digital landscape and traffic acquisition sources, including direct, SEO, social, email, and moreComfortable using Google Analytics and other similar data platforms such as Looker. Has experience using SEO oriented tools including but not limited to Google Search Console, Google Trends, SEMrush, Ahrefs, and moreAbility to effectively identify traffic trends and can easily speak about performance, including what's working, what's not and whyStrong communication skills with the ability to adapt to their audience. They should also be able to stay up to date on digital trends and changes in the digital industry, including search engine algorithm shifts, reporting bugs, improvements and more.Is proactive and can identify opportunities and areas of improvement, for both insights and how we capture dataGood understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growthProficiency in Microsoft Excel and data manipulationWorking knowledge of HTML, CSSDesirable Qualities
Previous experience working for (or within) a gambling companyStrong, existing media relationships with content, SEO, product and development teams.Basic understanding of SEO and function principles of search enginesPerks & Benefits
Comprehensive Health Insurance401k matchEmployee Stock Purchase ProgramFlexible work environment and home office availableLifestyle Spending AllowanceAccess to courses for Personal and Career DevelopmentAll the hardware and software you need to be successfulRegular company events, activities, Spot AwardsCompany Paid Volunteer Day
With over half of U.S. states now offering legal, regulated sports betting, and plenty more poised to do so in 2023 and beyond, the North American market is expected to be the future of the global online gambling industry. The Group's acquisitions of RotoWire.com and BonusFinder.com and media partnerships with Gannett and the McClatchy Company in the last 12 months have strengthened its position in North America and positioned the Group for significant growth.
As the first and only online gambling affiliate publicly traded in the U.S., the Group has won nearly every award in the gambling affiliate industry for sports and casinomost recently winning SBC North America Sports Affiliate of the Year in 2023and is a two-time winner of the prestigious EGR Global Affiliate of the Year award. The Group has a growing U.S. HQ in Charlotte, North Carolina, with offices in Madison, Wisconsin as well.
Responsibilities
Analyzing and evaluating onsite performance from multiple traffic sources, with a heavy emphasis on organic search, but also paid, email, etcAbility to take a larger data set to a granular level, with focus on audience targeting and alignment of the customer's journeySimilarly, the ability to go beyond the surface level into deeper analysis and rigor of key drivers of performanceProviding opportunity analysis gaps including audience drivers and competitive research to identify strategic decisions on creative, site optimizations, and testingFamiliarity with Google Analytics, Looker, and other data tools with the ability to build reporting dashboards to consistently track and report onsite performanceCan work in a fast-paced environment to deliver reporting needs ad hoc or on a moment's noticeBeing proactive in recommendations and execution on data optimizations that help drive results including (launching tests, segmenting traffic, etc)Can align and work closely with SEO, creative, web development and product teams to develop key data-oriented testing plans and improvementsFollowing-through on test launches to ensure seamless deploys and QAAbility to interpret data needs into a Building, executing, and communicating detailed roadmap with clear goals of success and P&L impactCan run team-based training sessions about overall usage and best practices for various data toolsets, including but not limited to Google Analytics, Looker, Google Search Console, and moreRequirements
2+ years as a data or web analyst or similar experienceUnderstanding of the digital landscape and traffic acquisition sources, including direct, SEO, social, email, and moreComfortable using Google Analytics and other similar data platforms such as Looker. Has experience using SEO oriented tools including but not limited to Google Search Console, Google Trends, SEMrush, Ahrefs, and moreAbility to effectively identify traffic trends and can easily speak about performance, including what's working, what's not and whyStrong communication skills with the ability to adapt to their audience. They should also be able to stay up to date on digital trends and changes in the digital industry, including search engine algorithm shifts, reporting bugs, improvements and more.Is proactive and can identify opportunities and areas of improvement, for both insights and how we capture dataGood understanding of conversion funnel and customer acquisition from search intent to conversion; including how to optimize the funnel for growthProficiency in Microsoft Excel and data manipulationWorking knowledge of HTML, CSSDesirable Qualities
Previous experience working for (or within) a gambling companyStrong, existing media relationships with content, SEO, product and development teams.Basic understanding of SEO and function principles of search enginesPerks & Benefits
Comprehensive Health Insurance401k matchEmployee Stock Purchase ProgramFlexible work environment and home office availableLifestyle Spending AllowanceAccess to courses for Personal and Career DevelopmentAll the hardware and software you need to be successfulRegular company events, activities, Spot AwardsCompany Paid Volunteer Day