World Food Program USA.
Senior Associate, Social Media & Engagement
World Food Program USA., Washington, District of Columbia, us, 20022
Senior Associate, Social Media & Engagement
Level:
AssociateJob Location:
World Food Program USA – Washington, DCRemote Type:
Hybrid in Washington, DCPosition Type:
Full TimeSalary Range:
$60,000 – $65,000 / yearJob Category:
Marketing / Fundraising / Human Resources / ITPosition Overview
We are seeking a go-getter who is ready to roll up their sleeves and help grow and expand our organization’s organic social media program with a focus on driving brand awareness, driving engagement, and developing opportunities for fundraising on social media.The Senior Associate, Social Media & Engagement will support the development of impactful social media strategies and manage the program’s implementation across all platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok – with an emphasis on video creation. They will assist in the creation of a content calendar, manage the daily posting and scheduling of social media content, collaborate on the ideation and creation of content, and monitor/respond to comments, etc.This individual will work closely with the Social Media Manager and Celebrity Partnerships & Influencer Marketing manager to create, manage, and monitor influencer campaigns with a focus on maximizing influencer engagement. This role will be crucial in growing the influencer pipeline for fundraising.Final candidates will provide examples of social media posts and take a writing test.About World Food Program USA
World Food Program USA’s values provide the framework for how we behave and work together to reach our goals to feed and save the lives of the most vulnerable people around the world. Those values are:Collaborative:
We are all one teamAccountable:
We own our workRespectful:
We are kind to each otherInclusive:
We champion diversityOptimistic:
We have a make it happen attitudeWe are looking for applicants who embody these values and are invested in forwarding our mission.Why Join Us?We are a dynamic, forward leaning, financially stable organization.You will be joining an effective, committed, high-performing group of colleagues who are well-regarded in the community.This position will play a crucial role in aiding the organization in their mission of ending global hungerSupport the Social Media Manager in creating and maintaining a social media calendarWrite effective, cohesive, and engaging brand messaging for social media postsSupport the development of a wide range of multi-media content forms, including video, text, images, gifs and other content forms that best utilize the technology available on any given social media/digital platformManage the daily scheduling and posting of content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTokSupport the development of strategic social media campaigns and their creative assetsSupport social media activations across verticals and departments, including Corporate Partners, Public Relations, Editorial, and CelebrityManage social media engagement by engaging with followers, responding to comments and messages while maintaining a positive brand image and fostering meaningful connections with our audienceSupport Social Media Manager in influencer strategy by researching and maintaining database of micro-influencer opportunitiesSupport the preparation of monthly reports on revenue growth, audience growth, content performance, and user engagementProvide event support and coverage across social channels which may include live conversations, stories, live-tweeting, live blogging, etc.Stay up-to-date on new digital technologies and social media best practices.Qualifications:
2-4 years of relevant experience in developing content, posting and analyzing metrics on social media channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok.Bachelor’s degree in marketing, communications, or related field.Understanding of how to use social media to strategically build brands and create attention.Strong writing, copy-editing and proofreading skills on short deadlines, and able to effectively deal with competing priorities/deadlines.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate, particularly on Facebook, Instagram, and TikTokKnowledge of social media monitoring tools such as Sprout Social, Meltwater, and Brandwatch, etc.Knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.,) and experience editing and producing multimedia assets such as videos, GIFs, social graphics, etc.Experience working on social media for an organization with a global mission, nonprofit environment.Must be passionate about solving global hunger and be inspired by the prospect of growing the audience awareness of World Food Program USA.
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Level:
AssociateJob Location:
World Food Program USA – Washington, DCRemote Type:
Hybrid in Washington, DCPosition Type:
Full TimeSalary Range:
$60,000 – $65,000 / yearJob Category:
Marketing / Fundraising / Human Resources / ITPosition Overview
We are seeking a go-getter who is ready to roll up their sleeves and help grow and expand our organization’s organic social media program with a focus on driving brand awareness, driving engagement, and developing opportunities for fundraising on social media.The Senior Associate, Social Media & Engagement will support the development of impactful social media strategies and manage the program’s implementation across all platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok – with an emphasis on video creation. They will assist in the creation of a content calendar, manage the daily posting and scheduling of social media content, collaborate on the ideation and creation of content, and monitor/respond to comments, etc.This individual will work closely with the Social Media Manager and Celebrity Partnerships & Influencer Marketing manager to create, manage, and monitor influencer campaigns with a focus on maximizing influencer engagement. This role will be crucial in growing the influencer pipeline for fundraising.Final candidates will provide examples of social media posts and take a writing test.About World Food Program USA
World Food Program USA’s values provide the framework for how we behave and work together to reach our goals to feed and save the lives of the most vulnerable people around the world. Those values are:Collaborative:
We are all one teamAccountable:
We own our workRespectful:
We are kind to each otherInclusive:
We champion diversityOptimistic:
We have a make it happen attitudeWe are looking for applicants who embody these values and are invested in forwarding our mission.Why Join Us?We are a dynamic, forward leaning, financially stable organization.You will be joining an effective, committed, high-performing group of colleagues who are well-regarded in the community.This position will play a crucial role in aiding the organization in their mission of ending global hungerSupport the Social Media Manager in creating and maintaining a social media calendarWrite effective, cohesive, and engaging brand messaging for social media postsSupport the development of a wide range of multi-media content forms, including video, text, images, gifs and other content forms that best utilize the technology available on any given social media/digital platformManage the daily scheduling and posting of content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTokSupport the development of strategic social media campaigns and their creative assetsSupport social media activations across verticals and departments, including Corporate Partners, Public Relations, Editorial, and CelebrityManage social media engagement by engaging with followers, responding to comments and messages while maintaining a positive brand image and fostering meaningful connections with our audienceSupport Social Media Manager in influencer strategy by researching and maintaining database of micro-influencer opportunitiesSupport the preparation of monthly reports on revenue growth, audience growth, content performance, and user engagementProvide event support and coverage across social channels which may include live conversations, stories, live-tweeting, live blogging, etc.Stay up-to-date on new digital technologies and social media best practices.Qualifications:
2-4 years of relevant experience in developing content, posting and analyzing metrics on social media channels, including Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok.Bachelor’s degree in marketing, communications, or related field.Understanding of how to use social media to strategically build brands and create attention.Strong writing, copy-editing and proofreading skills on short deadlines, and able to effectively deal with competing priorities/deadlines.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate, particularly on Facebook, Instagram, and TikTokKnowledge of social media monitoring tools such as Sprout Social, Meltwater, and Brandwatch, etc.Knowledge of graphic design tools (Adobe Creative Suite, Canva, etc.,) and experience editing and producing multimedia assets such as videos, GIFs, social graphics, etc.Experience working on social media for an organization with a global mission, nonprofit environment.Must be passionate about solving global hunger and be inspired by the prospect of growing the audience awareness of World Food Program USA.
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