SEO & SEM Specialist

Digi Solutions is seeking a talented and motivated SEO & SEM Specialist to join our team in Baltimore, Maryland. As an SEO & SEM Specialist, you will play a pivotal role in optimizing our clients' websites for search engines, managing pay-per-click (PPC) advertising campaigns, and driving organic and paid traffic to achieve their online marketing goals. Key Responsibilities: SEO Strategy: Conduct keyword research to identify opportunities for website optimization. Perform on-page and off-page SEO activities to improve website rankings. Create and implement SEO strategies tailored to individual client needs. Monitor and analyze website performance using SEO tools and analytics. SEM Management: Develop and manage PPC advertising campaigns on platforms like Google Ads and Bing Ads. Have the ability to run ads on social media platforms including, but not limited to, Meta, LinkedIn, TikTok, and X Optimize ad copy, keywords, and landing pages to improve campaign performance. Monitor ad budgets, bids, and ROI to ensure cost-effectiveness. Stay up-to-date with industry trends and best practices in SEM. Content Optimization: Collaborate with content creators to optimize website content for SEO. Ensure that content is keyword-rich, relevant, and engaging. Conduct content audits and make recommendations for improvements. Reporting and Analysis: Generate regular reports on SEO and SEM performance using data and analytics. Provide insights and recommendations for continuous improvement. Monitor and track key performance indicators (KPIs) to measure success. Client Communication: Communicate SEO and SEM strategies and results to clients in a clear and understandable manner. Address client questions and concerns promptly and professionally. Build strong client relationships and act as a trusted advisor. Qualifications: Bachelor's degree in marketing, business, or a related field (preferred). Proven experience in SEO and SEM, including keyword research, on-page/off-page optimization, and PPC campaign management. Proficiency in SEO and SEM tools and platforms (e.g., Google Ads, Google Analytics, SEMrush, Moz). Strong analytical skills and the ability to interpret data to drive insights and actions. Excellent communication and client management skills. Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously. Up-to-date with industry trends and best practices. Why Join Digi Solutions: Competitive salary and benefits package. Opportunity to work with a diverse portfolio of clients and industries. Collaborative and innovative work environment. Ongoing training and professional development opportunities. A chance to make a meaningful impact on clients' online success. If you are a dedicated SEO & SEM Specialist looking to join a dynamic team and contribute to the success of our clients, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant experience and qualifications to supportdigi-solutions.com. Digi Solutions is an equal opportunity employer. We welcome applicants from all backgrounds and experiences to apply.