Vice President of Marketing

The ideal Vice President of Marketing at Florida Victorious is a creative thinker with drive who can continue to increase brand awareness and participation in the organization! This role offers a highly competitive salary with the opportunity to shape the brand of one of the largest and most visible NIL organizations in the country. In an ever-changing landscape, the Vice President of Marketing will help Florida Victorious continue to be a leader in the space and will be encouraged to help think of new, innovative ways to impact Gator student-athletes.Reporting to the CRO, the Vice President of Marketing will lead, coordinate, and execute the marketing strategy for Florida Victorious. He or she will be responsible for managing and growing Florida Victorious subscription revenue and all related marketing, as well as oversight of creative assets for the Florida Victorious brand. The Vice President of Marketing will create impactful activations for fans and corporate sponsors and build marketing assets using the Name, Image, and Likeness of contracted Florida Gator student-athletes.Specific Responsibilities Include:

Subscription revenue growth and strategy development, including member benefit design & fulfillmentCreative strategy (all video, graphic, digital and print assets) and oversight of creative executionSocial, digital, and email media strategy and execution managementEvent planning and execution - in-person events (tailgates, player meet & greets, etc) & virtual eventsStudent-athlete activation design and coordination for corporate sponsor activations and fan eventsCommunication and coordination with reporters, podcasts, influencers, alumni, UF/UAA employeesDigital asset oversight (website, social platforms, FV community, message boards, etc)Ambassador marketing / outreach and affiliate marketing strategyMerchandise strategy and managementHiring and direct supervision of new member of marketing support staffPREFERRED QUALIFICATIONS AND SKILLS

2 or more years of relevant experienceProficiency in Adobe Creative CloudExperience planning and executing events and other activationsExperience managing social media accountsCreative critical thinker, with a keen eye for designStrong communication and interpersonal skillsEntrepreneurial mindset with a strong desire to be at the forefront of a quickly growing industry

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