CourtAvenue Inc.
Senior Manager, Media Strategy at Modifly
CourtAvenue Inc., San Diego, California, United States, 92189
Modifly is seeking a full-time Senior Manager, Media Strategy with a strong passion for performance marketing and digital media strategy. In this role, you will lead the development and execution of integrated media strategies across key accounts, ensuring a cohesive omni-channel approach that aligns with client objectives. You will collaborate closely with creative teams, manage client relationships, and mentor junior team members, driving both performance and team growth.
Responsibilities:
Develop and oversee omni-channel, performance-driven media strategies, including media mix, budget allocation, audience segmentation, and KPI development.Lead client planning discussions to support the development of business objectives and strategic roadmaps, while providing insights for ongoing performance.Foster strong relationships with clients and stakeholders, serving as the media point person for high-level strategy discussions.Own the execution of paid advertising campaigns across all channels, including campaign creation, forecasting, budgeting, testing, and optimization.Analyze performance data to provide actionable insights and optimize strategies for achieving client KPIs.Identify opportunities for organic growth within key accounts and collaborate with account leads to propose new services.Enhance media processes and ways of working, ensuring best practices in collaboration with clients and internal teams.Support the professional development of junior team members through training, delegation, and coaching.Communicate effectively with clients and internal teams, ensuring accountability and responsiveness.Stay current on emerging trends in digital marketing and provide ongoing learning opportunities for the team.Requirements:
5-9+ years of experience in media strategy and performance marketing.Strong background in Google, Meta, and LinkedIn advertising platforms; experience with retail platforms is a plus.Ability to craft cohesive strategies based on client goals, audience insights, and industry trends.Experience working in a creative agency or closely with creative departments to develop campaign concepts and testing strategies.Excellent oral, written, and interpersonal communication skills, with the ability to respond to situations swiftly.High level of self-accountability and strong project management skills, with the capacity to operate independently.Understanding of the marketing funnel and the role of each channel.Familiarity with a startup environment and the flexibility required to succeed in it.As a valued member of our team, you will have access to ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging digital marketing trends. This commitment to continuous learning of both technique and management skills ensures that our team members are equipped with the latest tools and strategies to excel in their roles. Join us at Modifly and embark on a journey of professional growth and success in the dynamic field of digital marketing.Additional Information:
Office space located at 655 W Broadway, San Diego, CA 92101.Full-time with structured hybrid in-office/remote schedule.Full benefits (healthcare kicks in day 1 of employment).$85,000 - $100,000 a yearBased on experience.Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Modifly, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Modifly is an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.ABOUT MODIFLYWho and Where We Are:
We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.What We Do:
We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.How Long We’ve Been Doing It:
We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.How We Do It:
We start by listening, learning and collecting information. Next, we build out a customized plan with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.Why We Do It:
Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
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Responsibilities:
Develop and oversee omni-channel, performance-driven media strategies, including media mix, budget allocation, audience segmentation, and KPI development.Lead client planning discussions to support the development of business objectives and strategic roadmaps, while providing insights for ongoing performance.Foster strong relationships with clients and stakeholders, serving as the media point person for high-level strategy discussions.Own the execution of paid advertising campaigns across all channels, including campaign creation, forecasting, budgeting, testing, and optimization.Analyze performance data to provide actionable insights and optimize strategies for achieving client KPIs.Identify opportunities for organic growth within key accounts and collaborate with account leads to propose new services.Enhance media processes and ways of working, ensuring best practices in collaboration with clients and internal teams.Support the professional development of junior team members through training, delegation, and coaching.Communicate effectively with clients and internal teams, ensuring accountability and responsiveness.Stay current on emerging trends in digital marketing and provide ongoing learning opportunities for the team.Requirements:
5-9+ years of experience in media strategy and performance marketing.Strong background in Google, Meta, and LinkedIn advertising platforms; experience with retail platforms is a plus.Ability to craft cohesive strategies based on client goals, audience insights, and industry trends.Experience working in a creative agency or closely with creative departments to develop campaign concepts and testing strategies.Excellent oral, written, and interpersonal communication skills, with the ability to respond to situations swiftly.High level of self-accountability and strong project management skills, with the capacity to operate independently.Understanding of the marketing funnel and the role of each channel.Familiarity with a startup environment and the flexibility required to succeed in it.As a valued member of our team, you will have access to ongoing learning opportunities, including workshops on data analysis techniques, advanced ad platform functionalities, and emerging digital marketing trends. This commitment to continuous learning of both technique and management skills ensures that our team members are equipped with the latest tools and strategies to excel in their roles. Join us at Modifly and embark on a journey of professional growth and success in the dynamic field of digital marketing.Additional Information:
Office space located at 655 W Broadway, San Diego, CA 92101.Full-time with structured hybrid in-office/remote schedule.Full benefits (healthcare kicks in day 1 of employment).$85,000 - $100,000 a yearBased on experience.Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Modifly, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Modifly is an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.ABOUT MODIFLYWho and Where We Are:
We are a diverse team of strategist, media buyer, creative, operations, account and data collaborators spread out all over the United States with a shared goal.What We Do:
We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth.How Long We’ve Been Doing It:
We’ve been at this since 2017 and continuously evolve our approach to meet developing trends, while inspiring some of our own, along the way.How We Do It:
We start by listening, learning and collecting information. Next, we build out a customized plan with meaningful content and artfully manage its distribution. The result? Data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand’s performance.Why We Do It:
Our motivation is rooted in innovation. We are change agents with a passion to help brands leverage emerging technology to unlock modern solutions.
#J-18808-Ljbffr