LexisNexis Risk Solutions
Director- Digital Marketing Channel Sales
LexisNexis Risk Solutions, Raleigh, North Carolina, United States, 27601
Director- Digital Marketing Channel Sales**This position is hybrid to our Raleigh, NC office. Qualified candidates must be willing to work in office 3 days/week.
Are you an expert in Digital Sales?
Would you like to join our great new account acquisition team?
About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.
About the Role
As a Director, you will be responsible for online sales of subscription services for LexisNexis across multiple regions, globally. You will be responsible for channel sales of both LexisNexis Legal and Professional Products as well as Global Nexis Solutions Products.
Working closely with the commercial teams, you will enhance website performance to boost traffic, conversions, and renewals, driving subscription service sales.
Responsibilities
Holding responsibility for the success of the online subscription sales platform
Managing online activities for traffic acquisition, conversion and ultimately sales
Developing and implement an ecommerce strategy to enhance website performance, including running experiments
Leading market research to understand buyer behavior and use data to drive better outcomes
Overseeing digital marketing channels including PPC, SEO, Display, affiliates, and email marketing
Ensuring maximized SEO with keywords driving subscription conversions
Reporting on performance and managing digital marketing strategies
Requirements
Possess a deep understanding of ecommerce operations with a focus on driving sales for B2B subscription products. Ideally have held a commercial outcome target in a previous role
Be able to set direction and deliver outcomes using tools such as Adobe E Commerce or similar
Be proficient in using Google Analytics and implementing digital marketing concepts
Have broad experience in attribution modeling, website speed optimization, A/B testing, and conversion management
Be assured in developing and overseeing retail and eCommerce-focused digital marketing strategies
Have excellent understanding of UX, web design, customer flow, and web analysis
Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:
https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.
#J-18808-Ljbffr
Are you an expert in Digital Sales?
Would you like to join our great new account acquisition team?
About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.
About the Role
As a Director, you will be responsible for online sales of subscription services for LexisNexis across multiple regions, globally. You will be responsible for channel sales of both LexisNexis Legal and Professional Products as well as Global Nexis Solutions Products.
Working closely with the commercial teams, you will enhance website performance to boost traffic, conversions, and renewals, driving subscription service sales.
Responsibilities
Holding responsibility for the success of the online subscription sales platform
Managing online activities for traffic acquisition, conversion and ultimately sales
Developing and implement an ecommerce strategy to enhance website performance, including running experiments
Leading market research to understand buyer behavior and use data to drive better outcomes
Overseeing digital marketing channels including PPC, SEO, Display, affiliates, and email marketing
Ensuring maximized SEO with keywords driving subscription conversions
Reporting on performance and managing digital marketing strategies
Requirements
Possess a deep understanding of ecommerce operations with a focus on driving sales for B2B subscription products. Ideally have held a commercial outcome target in a previous role
Be able to set direction and deliver outcomes using tools such as Adobe E Commerce or similar
Be proficient in using Google Analytics and implementing digital marketing concepts
Have broad experience in attribution modeling, website speed optimization, A/B testing, and conversion management
Be assured in developing and overseeing retail and eCommerce-focused digital marketing strategies
Have excellent understanding of UX, web design, customer flow, and web analysis
Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.
LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form:
https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.
Please read our Candidate Privacy Policy.
#J-18808-Ljbffr