Marketo, an Adobe Company
Vice President-Acquisition Growth Marketing Manager
Marketo, an Adobe Company, Chicago, Illinois, United States, 60290
As we accelerate our growth, you will collaborate with the broader marketing and communications team, product managers, sales teams, relationship managers, and technology groups to plan, execute, and optimize full-funnel strategies that generate pipeline opportunities. You will also help build brand awareness, promote new solutions, and deepen relationships with relevant audiences. This individual contributor role is ideal for a creative, experienced, data-led campaign manager who is looking to join a team that values collaboration and challenging the status quo.
As an Acquisition Growth Marketing Manager within Payments, you will be part of a growing team with global purview charged with leading new revenue for the business through both new client acquisition and the growth of existing client relationships. You will support a team responsible for designing and delivering omnichannel digital marketing campaigns that capture and nurture leads for a portfolio of leading global payments products and solutions.
Job responsibilities
Design, plan, manage, and optimize integrated, multi-channel marketing campaigns that push sales growth through new client acquisition and deepen existing client relationships.
Develop short and long-term programs to improve our lead capture and nurture program.
Monitor and report on program performance to leadership and partners at various levels; partnering closely with analytics and technology teams.
Create strategic recommendations and implement performance benchmarks, audience targeting/segmentation criteria, and generate innovative ideas and solutions.
Lead A/B testing strategies across all execution channels to ensure continuous performance improvement.
Work closely with business leaders to develop efficient lead management in the handoff from marketing to sales.
Assist in content development to target clients throughout the customer lifecycle.
Quickly build strong relationships in a highly matrixed and geographically dispersed organization.
Manage controls and procedures in accordance with compliance requirements.
Stay current on industry best practices and provide strategic guidance across all channels.
Identify opportunities for our team to adopt the newest, most innovative marketing strategies and tactics.
Required qualifications, capabilities, and skills
7+ years of relevant marketing experience.
Must work well in a matrixed organization where teams work collaboratively outside well-defined hierarchies.
Ability to track campaign performance, interpret results, recognize actionable insights, and develop recommendations for improvement throughout the B2B customer lifecycle.
Experience executing innovative account-based marketing campaigns with a customer-centric mindset focused on solving customer pain points.
Advanced understanding of the tools of the trade (marketing automation, web analytics, etc.) and campaign analytics (benchmarks, reporting, and optimizations).
Demonstrated experience developing and managing multi-channel marketing programs that raise awareness, engagement, and conversion across paid, owned, and earned channels.
Strong communication skills with the ability to simplify complex concepts for a diverse range of audiences.
Basic understanding of demand generation performance KPIs including impressions, clicks, web visitors, views, downloads, leads, initial sales conversations, and incremental revenue.
Able to gather, interpret, and incorporate feedback from a large group of stakeholders.
Forward-thinking, positive, and proactive.
Excellent relationship skills, highly collaborative, and can build rapport and credibility quickly with all levels of the organization and across diverse, global teams.
Preferred qualifications, capabilities, and skills
Higher education degree in marketing or related field.
Experience in fintech, technology, or related spaces.
Experience managing global campaigns that may include email marketing, social advertising, search engine optimization, and/or paid digital.
Basic knowledge of how to use Salesforce, Marketo, Adobe Analytics, Workfront, Tableau.
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As an Acquisition Growth Marketing Manager within Payments, you will be part of a growing team with global purview charged with leading new revenue for the business through both new client acquisition and the growth of existing client relationships. You will support a team responsible for designing and delivering omnichannel digital marketing campaigns that capture and nurture leads for a portfolio of leading global payments products and solutions.
Job responsibilities
Design, plan, manage, and optimize integrated, multi-channel marketing campaigns that push sales growth through new client acquisition and deepen existing client relationships.
Develop short and long-term programs to improve our lead capture and nurture program.
Monitor and report on program performance to leadership and partners at various levels; partnering closely with analytics and technology teams.
Create strategic recommendations and implement performance benchmarks, audience targeting/segmentation criteria, and generate innovative ideas and solutions.
Lead A/B testing strategies across all execution channels to ensure continuous performance improvement.
Work closely with business leaders to develop efficient lead management in the handoff from marketing to sales.
Assist in content development to target clients throughout the customer lifecycle.
Quickly build strong relationships in a highly matrixed and geographically dispersed organization.
Manage controls and procedures in accordance with compliance requirements.
Stay current on industry best practices and provide strategic guidance across all channels.
Identify opportunities for our team to adopt the newest, most innovative marketing strategies and tactics.
Required qualifications, capabilities, and skills
7+ years of relevant marketing experience.
Must work well in a matrixed organization where teams work collaboratively outside well-defined hierarchies.
Ability to track campaign performance, interpret results, recognize actionable insights, and develop recommendations for improvement throughout the B2B customer lifecycle.
Experience executing innovative account-based marketing campaigns with a customer-centric mindset focused on solving customer pain points.
Advanced understanding of the tools of the trade (marketing automation, web analytics, etc.) and campaign analytics (benchmarks, reporting, and optimizations).
Demonstrated experience developing and managing multi-channel marketing programs that raise awareness, engagement, and conversion across paid, owned, and earned channels.
Strong communication skills with the ability to simplify complex concepts for a diverse range of audiences.
Basic understanding of demand generation performance KPIs including impressions, clicks, web visitors, views, downloads, leads, initial sales conversations, and incremental revenue.
Able to gather, interpret, and incorporate feedback from a large group of stakeholders.
Forward-thinking, positive, and proactive.
Excellent relationship skills, highly collaborative, and can build rapport and credibility quickly with all levels of the organization and across diverse, global teams.
Preferred qualifications, capabilities, and skills
Higher education degree in marketing or related field.
Experience in fintech, technology, or related spaces.
Experience managing global campaigns that may include email marketing, social advertising, search engine optimization, and/or paid digital.
Basic knowledge of how to use Salesforce, Marketo, Adobe Analytics, Workfront, Tableau.
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