Associate Paid Marketing Specialist

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool. As part of the performance marketing team, the Paid Media Specialist is primarily responsible for managing the day-to-day optimization of paid marketing campaigns to improve CPA and ROAS, while driving increased user acquisition volume. You will drive the day-to-day campaign management and optimization of core acquisition channels and be responsible for a meaningful portion of our user acquisition budget. You will be constantly analyzing campaign data to drive increases in KPIs through a test and iterate approach.As part of a fast-growing, yet lean, venture-backed financial technology startup, you will need to be able to make decisions quickly while learning from others on your team. You will work closely with others in marketing, product, and analytics. You will also own a significant share of our creative production process through in-house and agency partners for design and copy. This includes competitive research, brainstorming, ideation, feedback, collaboration with compliance teams, live testing, and ongoing iterations.Key Responsibilities:Help manage the planning and execution of paid user acquisition campaigns across Facebook, Tik Tok, Snapchat & other media partnersGrow purchasing users across both mobile app and web properties, focusing on hitting CPA & ROAS targets, all while assessing user quality, churn, and LTVCollaborate with internal teams, and/or agency partners to grow campaignsCreate campaigns and execute bid, optimization, audience, and creative tests to improve campaign performanceCollaborate with in-house and external designers to iterate on and create ads to drive creative testing working within a highly-regulated environment and industry to ensure all best practices are met with compliant adsImprove post click conversion through landing page optimization utilizing standard web page testing best practices and landing page design toolsIdentify fluctuations in performance across campaigns and assess and execute tactics to rightsize issues in KPIsReport on performance to key marketing and company stakeholdersContinually leverage new tools and industry best practices Requirements:B.S. or M.S. degree and 1-2 years experience in paid media and user acquisition.Experience with major ads platforms such as Google Ads (Search, GDN, YouTube, and UAC campaigns), Facebook Ads, Snap Ads, Tik Tok ads, or Programmatic Display ExperienceExperience with mobile app acquisition, and MMP platforms such as Adjust, AppsFlyer, Kochava, etc.Experience in A/B testing to drive KPI improvementBasic HTML & Javascript knowledge (Google Tag Manager knowledge is a plus!)Analytical/Data driven mindset (SQL knowledge is a plus!)Strong Microsoft Excel skillsAbility to work in a fast-paced, start-up environmentOrganization, planning, and prioritization skills are a mustBase salary range: $58,500-71,500 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons.Benefits and Perks:We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too. Our perks include:Company Equity in the form of Stock OptionsQuarterly performance-based bonusesGenerous employer-paid health, vision and dental insurance coverageFlexible vacation policyEducational assistanceFree gym membershipCasual dress codeTeam building events and activitiesRemote work arrangements/ flexible work schedulePaid parental leave Self Financial requires all employees hired to successfully pass a background check.We are an Equal Opportunity Employer.