2K
Global PR Director
2K, Rockville, Maryland, us, 20849
Overview
Bethesda, part of the ZeniMax Media Inc. family of companies, is an award-winning creator and worldwide publisher of interactive entertainment. Titles featured under the Bethesda label include blockbuster franchises such as Starfield, The Elder Scrolls, DOOM, QUAKE, Fallout, Wolfenstein, Dishonored, The Evil Within, Prey, and RAGE.The Bethesda Global PR Director is responsible for setting the overall global communications strategy and direction for Bethesda’s games, brand, and internal communications. They will build and manage a top-class global PR team to drive awareness and player engagement across all our titles. This role reports into the Sr. Director of Content Communications at Xbox.Location: United States (Preferred locations: Rockville, Hunt Valley, or Austin)Responsibilities
Setting and executing on communications strategy globallyLeading internal communications efforts for Bethesda employees, in partnership with Bethesda leadershipManaging Bethesda’s brand and reputation opportunities as well as crisis communications issuesPlanning and preparing executives for media moments and speaking opportunitiesPartnering with Xbox stakeholders to leverage communications opportunities and support Xbox initiativesDriving and managing the communication team to ensure AAA communications campaigns that reach new players and delight existing players for all our titles globallyDelivering a cohesive PR plan for every title that aligns with the global marketing, community, and events strategyBuilding and maintaining positive relationships with key stakeholders across the businessEstablishing an effective system of internal reporting and communication throughout the HQ and international officesManaging and directing PR agency resourcesWorking with global marketing and Xbox stakeholders to align and manage budgetsBuilding and supporting the community team by aligning campaign effortsMaintaining relationships with all external agencies ensuring the brief and budget guidelines have been metRetaining excellent relationships with all external partners via regular visits and discussions regarding the progress of each agreed campaignOverseeing product press events, particularly featuring senior studio and management staffAssessing campaign effectiveness for all titles and implementing new ideas to grow mainstream and digital coverageProactively managing media relationships in partnership with agency and XboxLeading trade show and product demonstrations in partnership with global marketingQualifications
Bachelor's Degree in a related field10-15 years of experience working in public relations and/or marketing for a video game developer or publisherFamiliarity with Bethesda products preferredPreferred Skills
Strong writing skills and the ability to articulate concepts, messages, and strategiesEffective organization and planning skills, ability to prioritize multiple projectsAnalytical, troubleshooting, decision-making, and problem-solving skillsEffective leadership skillsProactive and highly motivatedProficient in all Microsoft Office productsSalary Range
The typical base pay range for this position at the start of employment is expected to be between $130,000 - $290,000 per year. ZeniMax has different base pay ranges for different work locations within the United States.At ZeniMax, certain roles are eligible for additional rewards, such as merit increases and discretionary bonuses. Benefits/perks listed here may vary depending on the nature of employment with ZeniMax and the country work location.
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Bethesda, part of the ZeniMax Media Inc. family of companies, is an award-winning creator and worldwide publisher of interactive entertainment. Titles featured under the Bethesda label include blockbuster franchises such as Starfield, The Elder Scrolls, DOOM, QUAKE, Fallout, Wolfenstein, Dishonored, The Evil Within, Prey, and RAGE.The Bethesda Global PR Director is responsible for setting the overall global communications strategy and direction for Bethesda’s games, brand, and internal communications. They will build and manage a top-class global PR team to drive awareness and player engagement across all our titles. This role reports into the Sr. Director of Content Communications at Xbox.Location: United States (Preferred locations: Rockville, Hunt Valley, or Austin)Responsibilities
Setting and executing on communications strategy globallyLeading internal communications efforts for Bethesda employees, in partnership with Bethesda leadershipManaging Bethesda’s brand and reputation opportunities as well as crisis communications issuesPlanning and preparing executives for media moments and speaking opportunitiesPartnering with Xbox stakeholders to leverage communications opportunities and support Xbox initiativesDriving and managing the communication team to ensure AAA communications campaigns that reach new players and delight existing players for all our titles globallyDelivering a cohesive PR plan for every title that aligns with the global marketing, community, and events strategyBuilding and maintaining positive relationships with key stakeholders across the businessEstablishing an effective system of internal reporting and communication throughout the HQ and international officesManaging and directing PR agency resourcesWorking with global marketing and Xbox stakeholders to align and manage budgetsBuilding and supporting the community team by aligning campaign effortsMaintaining relationships with all external agencies ensuring the brief and budget guidelines have been metRetaining excellent relationships with all external partners via regular visits and discussions regarding the progress of each agreed campaignOverseeing product press events, particularly featuring senior studio and management staffAssessing campaign effectiveness for all titles and implementing new ideas to grow mainstream and digital coverageProactively managing media relationships in partnership with agency and XboxLeading trade show and product demonstrations in partnership with global marketingQualifications
Bachelor's Degree in a related field10-15 years of experience working in public relations and/or marketing for a video game developer or publisherFamiliarity with Bethesda products preferredPreferred Skills
Strong writing skills and the ability to articulate concepts, messages, and strategiesEffective organization and planning skills, ability to prioritize multiple projectsAnalytical, troubleshooting, decision-making, and problem-solving skillsEffective leadership skillsProactive and highly motivatedProficient in all Microsoft Office productsSalary Range
The typical base pay range for this position at the start of employment is expected to be between $130,000 - $290,000 per year. ZeniMax has different base pay ranges for different work locations within the United States.At ZeniMax, certain roles are eligible for additional rewards, such as merit increases and discretionary bonuses. Benefits/perks listed here may vary depending on the nature of employment with ZeniMax and the country work location.
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