Entertainment Revenue and Onboard Marketing Director

Job Description The Director of Entertainment Revenue and Onboard Marketing is responsible for developing and executing strategies for all Entertainment Revenue, digital entertainment, media content, and onboard marketing for the US and Australian fleet. This role covers key areas such as In-Cabin TV, Movies, Digital Signage, Printed Signage, and HubApp content. The Director oversees brand management standards, digital content, onboard marketing, safety and compliance communication, digital entertainment, creative content development, daily marketing strategy for each cruise and Entertainment Revenue initiatives. Responsibilities include negotiating contracts with satellite providers, broadcast networks, and movie theaters, as well as providing leadership and development for the shoreside team. As the Head of the Center of Excellence for Communications, the Director ensures clear, consistent, and engaging communication with guests and internal teams to enhance the entertainment experience. This role is crucial in driving CCL's digital entertainment strategy, enhancing guest engagement, and integrating digital solutions with broader marketing efforts to deliver world-class entertainment experiences across all platforms. Essential Functions: Develop and implement comprehensive strategies for digital entertainment including Satellite TV, Movies, Seaside Theatre, IMAX, Digital Signage (SCALA) and sports content. Negotiate contracts and oversee overall marketing strategy and content ensuring that it speaks to our demographics, aligns to CCL’s overall mission, and meets our DEI objectives. Partner with Operational VPs to develop creative strategy and content for onboard video and HubApp content. Lead team to develop new content creation including graphics, animation, video production and photography. Develop a financial plan for capital investments and operating expenses. Monitor and modify plans based on changing dynamics in guest behavior, sourcing and operational considerations. Review and refine safety practices, create and enforce training programs, ensuring the highest level of guest and crew safety while maintaining operational integrity. Work with other Entertainment departments to support the alignment and consistency of shipboard entertainment across the fleet. Lead the development of shoreside teams through growth opportunities, project assignment and future focused development. Leverage data and analytics to inform decisions and refine programs based on performance insights. Qualifications: Bachelor's Degree in Communication, Marketing, Digital Media, Entertainment, or a related field Master's Degree in Marketing, Business, or related fields preferred 10+ years of experience in digital entertainment, digital marketing, or digital content creation, preferably within the cruise, hospitality, or entertainment industries. Knowledge, Skills and Abilities: Experience with guest engagement platforms, mobile apps, and content management systems. Strategic thinking and the ability to innovate in the digital space. Results-driven with a focus on achieving business objectives and guest satisfaction. Strong relationship-building skills, able to work across teams and departments. A forward-thinking mindset with a passion for digital transformation and guest experience enhancement. Strong data analytics skills, with the ability to interpret digital metrics and make data-driven decisions. Excellent communication and presentation skills, with the ability to influence senior leadership and collaborate effectively across departments. Strong organizational and project management skills, with the ability to manage multiple projects in a fast-paced environment. Strong leadership skills with a track record of managing high-performing teams and driving results. Physical Demands : Must be able to remain in a stationary position at a desk and/or computer for extended periods of time. Requires regular movement throughout CCL facilities. Travel : Less than 25% ship-based travel Work Conditions : Work primarily in a climate-controlled environment with minimal safety/health hazard potential. This position is classified as 'in-office.' As an in-office role, it requires employees to work from a designated Carnival office in South Florida from Tuesday through Thursday. Employees may work from home on Mondays and Fridays. Some positions may require additional in-office time each week and final schedule is determined by your leader. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area. Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including: Health Benefits:

Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage

Financial Benefits:

401(k) plan that includes a company match Employee Stock Purchase plan

Paid Time Off

Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion. Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure. Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.

Other Benefits

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Personal and professional learning and development resources including tuition reimbursement On-site preschool program and wellness center at our Miami campus

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About Us

Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.

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