O'Rourke Media Group
Digital Marketing Specialist
O'Rourke Media Group, Hudson, Wisconsin, United States, 54016
O’Rourke Media Group is looking for a digital marketing specialist. This person will work as part of our digital fulfillment team to execute paid search (SEM), targeted display, social and targeted video campaigns for our rapidly growing portfolio of digital advertising clients. This is a great opportunity for someone who is interested in building their expertise across multiple paid advertising platforms. Open to remote candidates.
Responsibilities:
Build SEM, targeted display, and paid social media campaigns.
Enable campaign tracking.
Monitor and analyze campaign performance, proactively recommending optimizations as needed to increase metrics.
Collaborate with Digital Marketing Fulfillment members and Sales Team to meet client expectations.
Communicate monthly performance metrics and campaign updates to Sales Team and client.
Remain up-to-date with best digital marketing practices and features in designated ad platforms.
Qualifications:
College degree in a related field.
1+ years of experience executing paid media campaigns, with experience in PPC and Meta.
Google Ads Certified or willing to earn certification.
Ability to build ad copy that encourages users to take action.
Understanding of bid management and best bidding strategies.
Comfortable in a client-facing and educational environment.
Campaign tracking implementation (Google Tag Manager, Meta Pixel and Google Analytics).
High attention to detail and ability to provide accurate deliverables in a fast-paced environment.
Experience running campaigns across multiple industries is desired but not required.
SEO experience is a plus.
About the Company
O’Rourke Media Group is a family-owned, diversified media company that was formed in 2018. Originally just a holding company that owned a few newspapers, O’Rourke Media Group (OMG) has established itself as an industry-leading, digital media company comprising a cutting edge digital agency and an impressive group of award-winning, hyper-local print newspapers and niche magazines.
OMG now operates in eight states, 36 markets with over 50 publications and hyper-local websites.
Since our beginning days, our primary focus has been publishing hyper-local, engaging news and information and providing omni-channel, targeted advertising and marketing solutions to local businesses.
Our strategy is to stay in these lanes while always exploring new opportunities that can add value to what we provide local businesses and the communities we serve.
We currently do business with over 15,000 small, medium and large advertisers a year.
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Responsibilities:
Build SEM, targeted display, and paid social media campaigns.
Enable campaign tracking.
Monitor and analyze campaign performance, proactively recommending optimizations as needed to increase metrics.
Collaborate with Digital Marketing Fulfillment members and Sales Team to meet client expectations.
Communicate monthly performance metrics and campaign updates to Sales Team and client.
Remain up-to-date with best digital marketing practices and features in designated ad platforms.
Qualifications:
College degree in a related field.
1+ years of experience executing paid media campaigns, with experience in PPC and Meta.
Google Ads Certified or willing to earn certification.
Ability to build ad copy that encourages users to take action.
Understanding of bid management and best bidding strategies.
Comfortable in a client-facing and educational environment.
Campaign tracking implementation (Google Tag Manager, Meta Pixel and Google Analytics).
High attention to detail and ability to provide accurate deliverables in a fast-paced environment.
Experience running campaigns across multiple industries is desired but not required.
SEO experience is a plus.
About the Company
O’Rourke Media Group is a family-owned, diversified media company that was formed in 2018. Originally just a holding company that owned a few newspapers, O’Rourke Media Group (OMG) has established itself as an industry-leading, digital media company comprising a cutting edge digital agency and an impressive group of award-winning, hyper-local print newspapers and niche magazines.
OMG now operates in eight states, 36 markets with over 50 publications and hyper-local websites.
Since our beginning days, our primary focus has been publishing hyper-local, engaging news and information and providing omni-channel, targeted advertising and marketing solutions to local businesses.
Our strategy is to stay in these lanes while always exploring new opportunities that can add value to what we provide local businesses and the communities we serve.
We currently do business with over 15,000 small, medium and large advertisers a year.
recblid mns17pqy3ty1qwvjfdzqlpxu4zn5j1