Data Analyst

Straight Arrow News is seeking a Data Analyst to join our growing team. Were on a mission to raise the bar on journalism, and delivering world-class digital products is key in fulfilling that mission.As a Data Analyst at Straight Arrow News, you will be part of a dynamic and innovative team that is constantly seeking to improve the news media industry and deliver news to viewers in innovative ways. Your work will involve analyzing and reporting on SAN audience data and providing executive management with insights and recommendations based on data.The ideal candidate will have a passion for turning complex data into actionable insights that can shape digital strategies.ResponsibilitiesData Analysis & Insight Generation : Leverage digital analytics data from various web analytics platforms (e.g., Google Analytics, AppsFlyer, Amplitude) to extract insights that drive user engagement, optimize content strategies, and identify growth opportunities.Automated Reporting & Visualization : Develop and maintain automated dashboards and reports using tools such as Google Data Studio to provide stakeholders with up-to-date insights into key performance metrics.Deep Analysis of User Behavior : Analyze user data to uncover critical insights, including identifying factors that contribute to user retention and engagement.Data Cleaning & Transformation : Conduct data cleaning, transformation, and integration from various sources, ensuring data accuracy and consistency for analysis.Collaboration with Cross-Functional Teams : Work closely with product, marketing, and content teams to translate data insights into actionable recommendations that support business goals and improve user experiences.A/B Testing & Experimentation : Design, implement, and analyze A/B tests to assess the impact of new features, content strategies, and product changes.Data Integrity & Quality Assurance : Ensure the accuracy and integrity of data through regular audits, identifying any inconsistencies and collaborating with tech teams to address them.Predictive Modeling & Machine Learning : Implement light machine learning models and predictive analytics to forecast user trends, enhance targeting strategies, and inform data-driven decision-making.Required QualificationsBachelors Degree

in Data Science, Statistics, Computer Science, Business Analytics, or a related field.3+ years of experience

in data analysis in a digital media or tech environment.Expertise with web analytics platforms , such as Google Analytics, Adobe Analytics, Mixpanel, Amplitude, or similar.Experience with app analytics

and event tracking for mobile applications.Strong skills in SQL

for querying databases and

Python or R

for data manipulation and analysis.Experience with data visualization

tools like Google Data Studio, Tableau, or Power BI.Solid understanding of data analysis techniques , including regression analysis, segmentation, and cohort analysis.Ability to derive actionable insights

from complex datasets and effectively communicate findings to non-technical stakeholders.Strong problem-solving skills

and attention to detail.Proficiency in internet consumer data privacy

matters, including consent management.Excellent communication and collaboration skills , with the ability to present findings and recommendations to both technical and non-technical stakeholders.Preferred QualificationsMasters Degree

in Data Science, Analytics, or a related field.Experience with predictive modeling

and light machine learning, using libraries such as scikit-learn, TensorFlow, or PyTorch.Experience with A/B testing frameworks

and statistical analysis of experiment results.Knowledge of data engineering concepts

and experience working with cloud data warehouses like BigQuery, Snowflake, or Redshift.Experience working in agile project management environments

and using tools like JIRA or Asana.Certification in web analytics platforms , such as Google Analytics Individual Qualification (GAIQ).