Petco
Sr. Manager, Search Engine Optimization
Petco, San Diego, California, United States, 92189
Create a healthier, brighter future for pets, pet parents and people!
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.
We love all pets like our ownWe're the future of the pet industryWe're here to improve livesWe drive outstanding results togetherWe're welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We're focused on purpose-driven work, and strongly believe what's good for pets, people and our planet is good for Petco.
Summary:
The Senior Manager, SEO is responsible for overseeing the development and execution of the company's search engine optimization (SEO) strategy. This includes improving the visibility and ranking of the company's website and digital content in search engine results pages (SERPs), and increasing organic traffic and conversions. The Senior Manager, SEO will collaborate with cross-functional teams, including content, marketing, and technology, to develop and implement effective SEO strategies that align with the company's overall business objectives.
Duties & Responsibilities:
•Develop and execute the company's SEO strategy to improve search engine rankings, increase organic traffic, and drive business growth.
•Conduct keyword research and analysis to identify target keywords and phrases that will drive traffic and conversions.
•Develop and implement on-page and off-page optimization strategies to improve website structure, content, and link building.
•Analyze website traffic and user behavior to identify opportunities for improvement and optimization.
•Monitor and report on website performance metrics, including traffic, rankings, conversions, and revenue.
•Collaborate with content, marketing, and technology teams to ensure that SEO strategies align with overall business objectives and brand guidelines.
•Stay up-to-date with industry trends and best practices in SEO, search engine algorithms, and digital marketing.
•Manage and mentor a team of SEO specialists and analysts to ensure that projects are completed on time and to a high standard.
Minimum qualifications:
•Bachelor's or Master's degree in Marketing, Business, or a related field.
•5+ years of experience in SEO, with a proven track record of improving search engine rankings and driving organic traffic and conversions. Equivalent combination of education and experience may be considered in lieu of a degree.
•Excellent knowledge of search engine algorithms, ranking factors, and best practices.
•Experience with keyword research and analysis tools, such as Google Keyword Planner, SEMrush, or Ahrefs.
•Strong analytical skills and experience with web analytics tools, such as Google Analytics or Adobe Analytics.
•Experience with on-page and off-page optimization strategies, including technical SEO, content optimization, and link building.
•Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
•Strong leadership skills, with experience managing and mentoring a team of SEO specialists and analysts.
•Ability to manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines.
#LI-CS1
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$139,400.00 - $209,100.00
/ year
For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits
To translate this webpage to Spanish or other languages on your internet browser click the translate button to the right of your browser address bar. Additional instruction can be found here: https://support.google.com/chrome/answer/173424?hl=en-GB&co=GENIE.Platform%3DDesktop
Para traducir esta pgina web al espaol u otros idiomas en su navegador de Internet, haga clic en el botn de traduccin a la derecha de la barra de direcciones de su navegador. Puede encontrar instrucciones adicionales aqu:
https://support.google.com/chrome/answer/173424?hl=en-GB&co=GENIE.Platform%3DDesktop
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.
We love all pets like our ownWe're the future of the pet industryWe're here to improve livesWe drive outstanding results togetherWe're welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We're focused on purpose-driven work, and strongly believe what's good for pets, people and our planet is good for Petco.
Summary:
The Senior Manager, SEO is responsible for overseeing the development and execution of the company's search engine optimization (SEO) strategy. This includes improving the visibility and ranking of the company's website and digital content in search engine results pages (SERPs), and increasing organic traffic and conversions. The Senior Manager, SEO will collaborate with cross-functional teams, including content, marketing, and technology, to develop and implement effective SEO strategies that align with the company's overall business objectives.
Duties & Responsibilities:
•Develop and execute the company's SEO strategy to improve search engine rankings, increase organic traffic, and drive business growth.
•Conduct keyword research and analysis to identify target keywords and phrases that will drive traffic and conversions.
•Develop and implement on-page and off-page optimization strategies to improve website structure, content, and link building.
•Analyze website traffic and user behavior to identify opportunities for improvement and optimization.
•Monitor and report on website performance metrics, including traffic, rankings, conversions, and revenue.
•Collaborate with content, marketing, and technology teams to ensure that SEO strategies align with overall business objectives and brand guidelines.
•Stay up-to-date with industry trends and best practices in SEO, search engine algorithms, and digital marketing.
•Manage and mentor a team of SEO specialists and analysts to ensure that projects are completed on time and to a high standard.
Minimum qualifications:
•Bachelor's or Master's degree in Marketing, Business, or a related field.
•5+ years of experience in SEO, with a proven track record of improving search engine rankings and driving organic traffic and conversions. Equivalent combination of education and experience may be considered in lieu of a degree.
•Excellent knowledge of search engine algorithms, ranking factors, and best practices.
•Experience with keyword research and analysis tools, such as Google Keyword Planner, SEMrush, or Ahrefs.
•Strong analytical skills and experience with web analytics tools, such as Google Analytics or Adobe Analytics.
•Experience with on-page and off-page optimization strategies, including technical SEO, content optimization, and link building.
•Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
•Strong leadership skills, with experience managing and mentoring a team of SEO specialists and analysts.
•Ability to manage multiple projects simultaneously and prioritize tasks based on business objectives and timelines.
#LI-CS1
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$139,400.00 - $209,100.00
/ year
For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits
To translate this webpage to Spanish or other languages on your internet browser click the translate button to the right of your browser address bar. Additional instruction can be found here: https://support.google.com/chrome/answer/173424?hl=en-GB&co=GENIE.Platform%3DDesktop
Para traducir esta pgina web al espaol u otros idiomas en su navegador de Internet, haga clic en el botn de traduccin a la derecha de la barra de direcciones de su navegador. Puede encontrar instrucciones adicionales aqu:
https://support.google.com/chrome/answer/173424?hl=en-GB&co=GENIE.Platform%3DDesktop