RELX INC
Field Marketing Director
RELX INC, Alexandria, Virginia, us, 22350
Are you motivated by the opportunity to contribute to diverse elements of marketing?Would you like to design and develop marketing programs?About our Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer-reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.About the Role
We are looking for a highly experienced Director of Field Marketing to lead regional marketing with digital expertise. The ideal candidate will create and execute data-driven strategies using SEO, SEM, social media, email automation, and analytics. They will transform traditional methods to dynamic, digitally integrated field marketing, develop localized campaigns, and ensure seamless multi-channel execution. Emphasizing account-based marketing and strategic event management for sales alignment and customer engagement is crucial.Responsibilities
Leading the field marketing team in the creation of localized marketing strategies. Aligning with global strategies while addressing region-specific needs. Ensuring campaign effectiveness by continuously optimizing strategies based on performance data and market insights.Designing and implementing integrated marketing plans with a focus on digital channels. This involves ensuring cohesive execution across platforms such as SEO, SEM, social media, email marketing, and content management systems.Leading the ABM strategy for the field marketing team. Ensure collaboration with sales teams to create and execute targeted ABM strategies that align with account priorities and revenue goals. Creating regular reporting on campaign results and leading the team in optimizing campaigns across multiple digital and offline channels.Using marketing analytics and market research to gain actionable insights for optimizing marketing spend. This includes maximizing ROI, customer acquisition, and retention.Taking ownership of the regional event strategy, including planning, execution, and post-event analysis. Partnering with central events teams and ensuring a smooth collaboration between field team, events team, and sales.Collaborating with sales, central marketing, and research network teams to align messaging, campaign execution, and customer engagement strategies.Leading, mentoring, and inspiring a high-performing marketing team, ensuring they are proficient in digital marketing and cross-channel campaign execution.Requirements
8-15 years of field marketing experience, with a focus on digital marketing, account-based marketing, event management, and integrated campaign management. B2B marketing experience is essential.Demonstrate proficiency in digital marketing platforms and tools, including SEO, SEM, social media, marketing automation, and analytics.Able to create, develop, and launch new marketing programs and initiatives with the team.Able to demonstrate quickly adapting to changing market conditions, business priorities, and customer needs.Experience in leading cross-channel campaigns, seamlessly integrating efforts across digital platforms, events, email marketing, social media, and more.Experience with excellent analytical skills to interpret campaign data and provide actionable insights for digital campaign enhancement.Have a thorough grasp of lead management processes and close collaboration with sales, marketing, and marketing operations teams.Able to generate leads, increasing brand awareness, and engaging with the audience.Able to navigate through complexity and ambiguity, remaining resilient under pressure while delivering results.Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Retirement Benefits: 401(k) with match and an Employee Share Purchase PlanWellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ProgramsShort-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital IndemnityFamily Benefits, including bonding and family care leaves, adoption and surrogacy benefitsHealth Savings, Health Care, Dependent Care, and Commuter Spending AccountsUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choiceAbout the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.Salary Range: To be added when data can be disclosed. The salary range provided in this posting is the base salary range for NYC: $125,000.00 - $232,300.00.Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
#J-18808-Ljbffr
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer-reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.About the Role
We are looking for a highly experienced Director of Field Marketing to lead regional marketing with digital expertise. The ideal candidate will create and execute data-driven strategies using SEO, SEM, social media, email automation, and analytics. They will transform traditional methods to dynamic, digitally integrated field marketing, develop localized campaigns, and ensure seamless multi-channel execution. Emphasizing account-based marketing and strategic event management for sales alignment and customer engagement is crucial.Responsibilities
Leading the field marketing team in the creation of localized marketing strategies. Aligning with global strategies while addressing region-specific needs. Ensuring campaign effectiveness by continuously optimizing strategies based on performance data and market insights.Designing and implementing integrated marketing plans with a focus on digital channels. This involves ensuring cohesive execution across platforms such as SEO, SEM, social media, email marketing, and content management systems.Leading the ABM strategy for the field marketing team. Ensure collaboration with sales teams to create and execute targeted ABM strategies that align with account priorities and revenue goals. Creating regular reporting on campaign results and leading the team in optimizing campaigns across multiple digital and offline channels.Using marketing analytics and market research to gain actionable insights for optimizing marketing spend. This includes maximizing ROI, customer acquisition, and retention.Taking ownership of the regional event strategy, including planning, execution, and post-event analysis. Partnering with central events teams and ensuring a smooth collaboration between field team, events team, and sales.Collaborating with sales, central marketing, and research network teams to align messaging, campaign execution, and customer engagement strategies.Leading, mentoring, and inspiring a high-performing marketing team, ensuring they are proficient in digital marketing and cross-channel campaign execution.Requirements
8-15 years of field marketing experience, with a focus on digital marketing, account-based marketing, event management, and integrated campaign management. B2B marketing experience is essential.Demonstrate proficiency in digital marketing platforms and tools, including SEO, SEM, social media, marketing automation, and analytics.Able to create, develop, and launch new marketing programs and initiatives with the team.Able to demonstrate quickly adapting to changing market conditions, business priorities, and customer needs.Experience in leading cross-channel campaigns, seamlessly integrating efforts across digital platforms, events, email marketing, social media, and more.Experience with excellent analytical skills to interpret campaign data and provide actionable insights for digital campaign enhancement.Have a thorough grasp of lead management processes and close collaboration with sales, marketing, and marketing operations teams.Able to generate leads, increasing brand awareness, and engaging with the audience.Able to navigate through complexity and ambiguity, remaining resilient under pressure while delivering results.Work in a way that works for you
We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Retirement Benefits: 401(k) with match and an Employee Share Purchase PlanWellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ProgramsShort-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital IndemnityFamily Benefits, including bonding and family care leaves, adoption and surrogacy benefitsHealth Savings, Health Care, Dependent Care, and Commuter Spending AccountsUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choiceAbout the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.Salary Range: To be added when data can be disclosed. The salary range provided in this posting is the base salary range for NYC: $125,000.00 - $232,300.00.Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
#J-18808-Ljbffr