Coca-Cola
Senior Manager, Sports Marketing
Coca-Cola, Atlanta, Georgia, United States, 30383
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader; it is an opportunity to be a part of something that can positively impact the world.
Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
The
Senior Manager, Sports Marketing
is responsible for the partnership management and activation for National Sports Assets. The primary focus is to develop an asset strategy and activation plans that are consistent with supporting brand strategies, understanding the consumer, and driving brand preference and consumption. This includes building annual asset activation plans, customer programming, experiential, in-venue activation consistent with Look of Success, local market activation, and communicating with local Sales/Ops teams.
What You Will Do for Us
Manage partnerships, contractual obligations, and total budget for partnerships.
Interpret brand business plans to develop impactful brand integration with assets.
Grow our brands through partnerships and activation including research, analysis, and recommendations for programming, customer programming, and influencing and gaining alignment with all cross-functional partners to achieve success.
Manage and leverage all asset inventory.
Lead agency partner relationships.
Act as subject matter expert to ensure all POS, packaging, coupons, etc., protect the company’s rights, trademarks, and investment while serving the best interest of our customers and assets.
Develop program charters and manage project budgets.
Complete program post-analysis.
Qualifications & Requirements
Bachelor’s Degree required.
5-7 or more years of sports marketing experience, preferably in the consumer goods/beverages industry.
Knowledge of brand strategy and application across channels, including local marketing.
Budget responsibility and management.
Understanding of the key drivers of brand health across the entire portfolio.
Knowledge of key consumption occasions, shopper messaging, and methods of activation.
Proven record of accomplishment of achieving sustainable results.
Functional Skills Required
Collaborating for Value.
Collaborative Business Planning.
Partnership Management.
Developing and upholding the Coca-Cola partner commitment.
Rules development, legal approval process.
Brand Acumen – positioning, role, occasions, vision.
Collaboration (e.g. Region Commercial, Sales and Ops, and Agencies).
Prize fulfillment.
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and extensive range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
$126,000 - $147,000
#J-18808-Ljbffr
Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
The
Senior Manager, Sports Marketing
is responsible for the partnership management and activation for National Sports Assets. The primary focus is to develop an asset strategy and activation plans that are consistent with supporting brand strategies, understanding the consumer, and driving brand preference and consumption. This includes building annual asset activation plans, customer programming, experiential, in-venue activation consistent with Look of Success, local market activation, and communicating with local Sales/Ops teams.
What You Will Do for Us
Manage partnerships, contractual obligations, and total budget for partnerships.
Interpret brand business plans to develop impactful brand integration with assets.
Grow our brands through partnerships and activation including research, analysis, and recommendations for programming, customer programming, and influencing and gaining alignment with all cross-functional partners to achieve success.
Manage and leverage all asset inventory.
Lead agency partner relationships.
Act as subject matter expert to ensure all POS, packaging, coupons, etc., protect the company’s rights, trademarks, and investment while serving the best interest of our customers and assets.
Develop program charters and manage project budgets.
Complete program post-analysis.
Qualifications & Requirements
Bachelor’s Degree required.
5-7 or more years of sports marketing experience, preferably in the consumer goods/beverages industry.
Knowledge of brand strategy and application across channels, including local marketing.
Budget responsibility and management.
Understanding of the key drivers of brand health across the entire portfolio.
Knowledge of key consumption occasions, shopper messaging, and methods of activation.
Proven record of accomplishment of achieving sustainable results.
Functional Skills Required
Collaborating for Value.
Collaborative Business Planning.
Partnership Management.
Developing and upholding the Coca-Cola partner commitment.
Rules development, legal approval process.
Brand Acumen – positioning, role, occasions, vision.
Collaboration (e.g. Region Commercial, Sales and Ops, and Agencies).
Prize fulfillment.
What We Can Do for You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, and we are always innovating.
Expansive & Diverse Customers: We focus on a diversified and extensive range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
$126,000 - $147,000
#J-18808-Ljbffr