Coloplast
Group Marketing Manager
Coloplast, Minneapolis, Minnesota, United States, 55400
Location:Minneapolis, MN, US
Job Family:
MarketingCountry/Region:
United States
The Interventional Urology Group Marketing Manager will be responsible for Downstream Marketing execution of key business initiatives for their product line and therapy areas. The position will set the direction, establish the strategic objectives, and execute competitive downstream activities, including successfully launching products to the US market for their respective therapies and products. This position works closely with the commercial sales team and field-based marketers to drive key marketing initiatives, as well as alignment with cross-functional partners to develop and execute optimal therapy focused strategies to meet the organization’s objectives.
Major Areas of Accountability:Lead, develop and build an effective marketing team focused on developing and executing marketing strategies for their respective products or programsDrive execution of the commercial strategy to meet revenue, profitability and budget objectivesEffectively lead team of marketing product managers to deliver excellence in product marketing and developing professional acumen.Develops and coordinates core content covering market knowledge, product knowledge, customer knowledge, key clinical data, as well as relevant selling environment information to ensure new hires are fully knowledgeable of all key focus areas for Coloplast.Manage all marketing and business aspects of defined products and therapy areas including: product launches, forecasting, budgeting, marketing plans, quarterly POAs, marketing literature and ongoing promotional campaigns and programs that drive growth.Drive initiative on annual marketing plan by working closely with the sales team and other cross functional partners.Develop and lead marketing strategy and implementation for competitive marketing and the implanter strategy for their respective products, therapiesDrive and support revenue growth, pricing, and commercialization of Interventional Urology implantable business.Lead the development and execution of new product launches globally to help promote new business opportunities, growth and financial profitability.Identify growth opportunities, define, develop and implement marketing programs, targeting key customer and patient segments to grow the global business.Support KOL development in the US and develop and leverage relationships with Global KOLs.Partner with sales training to develop competency in technical skills plus an opportunity for continuing education.Work with colleagues in key functional areas, including R&D, sales, reimbursement, supply chain, clinical, medical affairs, and regulatory to drive business objectives.Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.Other duties as assigned
Essential Qualifications:BS/BA in Business or Marketing is required, MBA strongly preferred8+ years medical device marketing experience2+ years Marketing leadership experience or leadership development trainingSuccessful project and team management experience, people management experience preferredExperience with urology therapies preferredProficient computer skills including MS Office Suite (Word, Excel and PowerPoint)Strong sales orientation and commercial marketing experience. Solid understanding of US healthcare value chainDemonstrated ability to work across functions to prioritize and drive strategic objectivesUnderstanding of the nature of sales process in the USExcellent oral and written communication skillsDemonstrate high degree of initiative and self-motivation with a strong sense of accountabilityAbility to identify, analyze and solve problems with minimal direction and make decisions with confidenceAptitude to successfully prioritize and manage multiple tasks while adhering to deadlinesOpen-minded with a global/international focusAgile and adaptable to changePersonifies Coloplast Mission, Vision and ValuesAbility to travel domestically – up to 30% of the time
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Visit us on Coloplast.com.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
57577#LI-CO #LI-HYBRID
Nearest Major Market:
Minneapolis#J-18808-Ljbffr
Job Family:
MarketingCountry/Region:
United States
The Interventional Urology Group Marketing Manager will be responsible for Downstream Marketing execution of key business initiatives for their product line and therapy areas. The position will set the direction, establish the strategic objectives, and execute competitive downstream activities, including successfully launching products to the US market for their respective therapies and products. This position works closely with the commercial sales team and field-based marketers to drive key marketing initiatives, as well as alignment with cross-functional partners to develop and execute optimal therapy focused strategies to meet the organization’s objectives.
Major Areas of Accountability:Lead, develop and build an effective marketing team focused on developing and executing marketing strategies for their respective products or programsDrive execution of the commercial strategy to meet revenue, profitability and budget objectivesEffectively lead team of marketing product managers to deliver excellence in product marketing and developing professional acumen.Develops and coordinates core content covering market knowledge, product knowledge, customer knowledge, key clinical data, as well as relevant selling environment information to ensure new hires are fully knowledgeable of all key focus areas for Coloplast.Manage all marketing and business aspects of defined products and therapy areas including: product launches, forecasting, budgeting, marketing plans, quarterly POAs, marketing literature and ongoing promotional campaigns and programs that drive growth.Drive initiative on annual marketing plan by working closely with the sales team and other cross functional partners.Develop and lead marketing strategy and implementation for competitive marketing and the implanter strategy for their respective products, therapiesDrive and support revenue growth, pricing, and commercialization of Interventional Urology implantable business.Lead the development and execution of new product launches globally to help promote new business opportunities, growth and financial profitability.Identify growth opportunities, define, develop and implement marketing programs, targeting key customer and patient segments to grow the global business.Support KOL development in the US and develop and leverage relationships with Global KOLs.Partner with sales training to develop competency in technical skills plus an opportunity for continuing education.Work with colleagues in key functional areas, including R&D, sales, reimbursement, supply chain, clinical, medical affairs, and regulatory to drive business objectives.Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.Other duties as assigned
Essential Qualifications:BS/BA in Business or Marketing is required, MBA strongly preferred8+ years medical device marketing experience2+ years Marketing leadership experience or leadership development trainingSuccessful project and team management experience, people management experience preferredExperience with urology therapies preferredProficient computer skills including MS Office Suite (Word, Excel and PowerPoint)Strong sales orientation and commercial marketing experience. Solid understanding of US healthcare value chainDemonstrated ability to work across functions to prioritize and drive strategic objectivesUnderstanding of the nature of sales process in the USExcellent oral and written communication skillsDemonstrate high degree of initiative and self-motivation with a strong sense of accountabilityAbility to identify, analyze and solve problems with minimal direction and make decisions with confidenceAptitude to successfully prioritize and manage multiple tasks while adhering to deadlinesOpen-minded with a global/international focusAgile and adaptable to changePersonifies Coloplast Mission, Vision and ValuesAbility to travel domestically – up to 30% of the time
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Visit us on Coloplast.com.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
57577#LI-CO #LI-HYBRID
Nearest Major Market:
Minneapolis#J-18808-Ljbffr