Sonos, Inc
Director, Americas Marketing
Sonos, Inc, Santa Barbara, California, us, 93190
At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role can be done from home.
Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: between offices in Boston, Seattle & Santa Barbara. This role can be done remotely from home within the US.
Director of Marketing for the AmericasThe Director of Marketing for the Americas region will be responsible for leading all marketing efforts across the United States, Canada, and Latin America. This role requires a well-rounded 360 marketer with experience across e-commerce, paid media, PR, influencer marketing, CRM, and retail marketing, including visual merchandising. The ideal candidate will be strategic, resourceful, and nimble, with a proven ability to execute comprehensive marketing initiatives that align with our global brand vision while resonating with local markets.
This position will focus on accelerating DTC (Direct-to-Consumer) sales in markets where Sonos.com is present and partnering closely with the sales team and third-party retailers to create the best in-store and online experiences for consumers. The Director will be accountable for strengthening relationships with retailers, contributing to joint business plans, and developing and presenting new marketing initiatives, including new product pitches, trade marketing plans, and media plans. This role also requires close collaboration with the Global Marketing team, including the review and curation of local and regional briefs before submission.
Key Responsibilities
Strategic Planning & Execution:
Develop and implement a regional marketing strategy that supports Sonos’ global brand objectives while tailoring approaches to the unique needs of the Americas markets.
Accelerating DTC Sales:
Drive growth in DTC sales through strategic marketing initiatives.
Retail Partnerships & Joint Business Plans:
Partner with the sales team and third-party retailers to create the best in-store and online experiences for consumers.
Marketing Initiatives for Retailers:
Develop and present new marketing initiatives to retailers.
Team Leadership:
Lead, mentor, and grow a high-performing marketing team across the Americas.
Campaign Management:
Oversee the planning, execution, and optimization of integrated marketing campaigns across all channels.
E-commerce & Paid Media:
Drive growth through strategic e-commerce initiatives and effective paid media campaigns.
CRM & Customer Engagement:
Develop and manage CRM strategies to enhance customer engagement, retention, and loyalty.
PR & Influencer Marketing:
Build and maintain strong relationships with the media and key influencers across the Americas.
Retail Marketing & Visual Merchandising:
Collaborate with retail partners to enhance brand presence in-store.
Market Analysis & Insights:
Leverage market research and data analytics to understand customer behavior.
Brand Consistency & Equity:
Ensure that all marketing initiatives maintain brand consistency.
Localized Marketing Plans:
Develop and execute localized marketing plans.
Collaboration with Sales:
Work closely with the Regional Head of Sales to align marketing strategies with sales objectives.
Global Team Collaboration:
Maintain close collaboration with the Global Marketing team.
Budget Management:
Manage the regional marketing budget with a focus on maximizing ROI.
Cross-Functional Collaboration:
Work closely with the Global Marketing team, Product, Sales, and other cross-functional teams.
Cultural Adaptation:
Ensure that all marketing initiatives are culturally relevant.
Performance Tracking:
Establish KPIs and regularly report on the effectiveness of marketing campaigns.
What You’ll NeedQualifications
Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the Americas region.
Leadership:
Demonstrated ability to lead and inspire teams across multiple countries.
Strategic Thinking:
Strong strategic planning skills.
360 Marketing Expertise:
Proven experience as a well-rounded marketer.
CRM Proficiency:
Deep understanding of CRM strategies and tools.
DTC Sales Focus:
Experience in driving DTC sales.
Retail Partnership Experience:
Proven ability to partner effectively with sales teams and third-party retailers.
Market Knowledge:
Deep understanding of the Americas markets.
Communication:
Excellent communication and interpersonal skills.
Digital Savvy:
Expertise in digital marketing.
Brand Stewardship:
Strong commitment to maintaining brand consistency.
Language Skills:
Fluency in English is required; proficiency in Spanish is highly desirable.
Education:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree is a plus.
At Sonos, we believe in creating a work environment that is both challenging and rewarding. We offer the opportunity to work with cutting-edge technology, collaborate with a passionate team, and make a significant impact on our brand’s success across the Americas region. If you’re a strategic marketing leader with a love for audio, a resourceful mindset, and the ability to be nimble in a dynamic environment, we’d love to hear from you.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.
Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.
At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity.
We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one.
Medical, Dental, and Vision Insurance
A 401(k) plan with company matching and immediate vesting
An Open Time Off policy (OTO)
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
12 weeks of paid Bonding Leave following the birth or adoption of a new child
Company-paid Disability, Life, and AD&D Insurance
Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits to support your holistic well-being
A generous employee discount program & Sonos Radio HD - on us!
For a holistic overview of our benefits, please visit sonosbenefits.com.
Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.
Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
#J-18808-Ljbffr
This role can be done from home.
Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: between offices in Boston, Seattle & Santa Barbara. This role can be done remotely from home within the US.
Director of Marketing for the AmericasThe Director of Marketing for the Americas region will be responsible for leading all marketing efforts across the United States, Canada, and Latin America. This role requires a well-rounded 360 marketer with experience across e-commerce, paid media, PR, influencer marketing, CRM, and retail marketing, including visual merchandising. The ideal candidate will be strategic, resourceful, and nimble, with a proven ability to execute comprehensive marketing initiatives that align with our global brand vision while resonating with local markets.
This position will focus on accelerating DTC (Direct-to-Consumer) sales in markets where Sonos.com is present and partnering closely with the sales team and third-party retailers to create the best in-store and online experiences for consumers. The Director will be accountable for strengthening relationships with retailers, contributing to joint business plans, and developing and presenting new marketing initiatives, including new product pitches, trade marketing plans, and media plans. This role also requires close collaboration with the Global Marketing team, including the review and curation of local and regional briefs before submission.
Key Responsibilities
Strategic Planning & Execution:
Develop and implement a regional marketing strategy that supports Sonos’ global brand objectives while tailoring approaches to the unique needs of the Americas markets.
Accelerating DTC Sales:
Drive growth in DTC sales through strategic marketing initiatives.
Retail Partnerships & Joint Business Plans:
Partner with the sales team and third-party retailers to create the best in-store and online experiences for consumers.
Marketing Initiatives for Retailers:
Develop and present new marketing initiatives to retailers.
Team Leadership:
Lead, mentor, and grow a high-performing marketing team across the Americas.
Campaign Management:
Oversee the planning, execution, and optimization of integrated marketing campaigns across all channels.
E-commerce & Paid Media:
Drive growth through strategic e-commerce initiatives and effective paid media campaigns.
CRM & Customer Engagement:
Develop and manage CRM strategies to enhance customer engagement, retention, and loyalty.
PR & Influencer Marketing:
Build and maintain strong relationships with the media and key influencers across the Americas.
Retail Marketing & Visual Merchandising:
Collaborate with retail partners to enhance brand presence in-store.
Market Analysis & Insights:
Leverage market research and data analytics to understand customer behavior.
Brand Consistency & Equity:
Ensure that all marketing initiatives maintain brand consistency.
Localized Marketing Plans:
Develop and execute localized marketing plans.
Collaboration with Sales:
Work closely with the Regional Head of Sales to align marketing strategies with sales objectives.
Global Team Collaboration:
Maintain close collaboration with the Global Marketing team.
Budget Management:
Manage the regional marketing budget with a focus on maximizing ROI.
Cross-Functional Collaboration:
Work closely with the Global Marketing team, Product, Sales, and other cross-functional teams.
Cultural Adaptation:
Ensure that all marketing initiatives are culturally relevant.
Performance Tracking:
Establish KPIs and regularly report on the effectiveness of marketing campaigns.
What You’ll NeedQualifications
Experience:
Minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the Americas region.
Leadership:
Demonstrated ability to lead and inspire teams across multiple countries.
Strategic Thinking:
Strong strategic planning skills.
360 Marketing Expertise:
Proven experience as a well-rounded marketer.
CRM Proficiency:
Deep understanding of CRM strategies and tools.
DTC Sales Focus:
Experience in driving DTC sales.
Retail Partnership Experience:
Proven ability to partner effectively with sales teams and third-party retailers.
Market Knowledge:
Deep understanding of the Americas markets.
Communication:
Excellent communication and interpersonal skills.
Digital Savvy:
Expertise in digital marketing.
Brand Stewardship:
Strong commitment to maintaining brand consistency.
Language Skills:
Fluency in English is required; proficiency in Spanish is highly desirable.
Education:
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent advanced degree is a plus.
At Sonos, we believe in creating a work environment that is both challenging and rewarding. We offer the opportunity to work with cutting-edge technology, collaborate with a passionate team, and make a significant impact on our brand’s success across the Americas region. If you’re a strategic marketing leader with a love for audio, a resourceful mindset, and the ability to be nimble in a dynamic environment, we’d love to hear from you.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.
Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.
At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity.
We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one.
Medical, Dental, and Vision Insurance
A 401(k) plan with company matching and immediate vesting
An Open Time Off policy (OTO)
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
12 weeks of paid Bonding Leave following the birth or adoption of a new child
Company-paid Disability, Life, and AD&D Insurance
Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
Mental health benefits to support your holistic well-being
A generous employee discount program & Sonos Radio HD - on us!
For a holistic overview of our benefits, please visit sonosbenefits.com.
Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.
Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
#J-18808-Ljbffr