Rent-A-Center
CRM Data Analyst
Rent-A-Center, Plano, Texas, us, 75086
Upbound Group
CRM - Data Analyst
Job Purpose : Customer Relationship Management Data Analyst will be a valuable contributor on the customer data insights and statistical projects in support of Campaigns/Promotions/Customer Behaviors. High accuracy on all data analysis is expected, as well as a desire to continue learning new approaches, techniques and best practices in data analysis.
Key Responsibilities:
Process strategy and execution of daily, weekly and monthly marketing programs and campaigns generated using the Zeta Campaign tool and internal database systems to support all brands within the RAC portfolio.Identify data sources, design, and create data products using SQL/PLSQL to build logic to match precise targeted customers and exports formatted to satisfy import into Salesforce and Web reportsIn conjunction with data analysis, be proactive in meeting to gather requirements and providing the business solutionsProvide input on customer segment priorities, channel effectiveness and migration patterns to aid in defining the proper channel opportunity mix and insightsCreate new and support existing audiences for building file templates to import into Salesforce for 2-Way SMS channelDevelop and establish campaign management metrics including development of best practicesWork collaboratively with Sales Strategy, Marketing, IT and Salesforce Support team to address monthly campaign strategy and implementations.Develop solutions to complex campaign design and new processes to support new campaign strategies.Provide business insights from large data sets and communicate relevant findings and risks associated to appropriate teams.Conduct various adhoc analysis in support of CRM and marketing initiativesBe a part of strategic development team to enhance the current customer contact strategyBe the subject matter expert for marketing data and priority platforms (Zeta, Salesforce)Additional duties as assigned such as email, direct mail and push notification audiences, as well as setting up automations and manual campaign deploymentsJob Requirements:
Bachelor's degree in technical or quantitative field. A Masters or MBA a plus.At least two to three years of experience working with relational databasesStrong SQL and Excel skills required. Knowledge of Oracle's analytic functions is considered a plus.Proven record of working with large sets of analytical dataStrong problem-solving skills; ability to think creatively to find innovative solutions to complex analytical questionsExcellent written and verbal communication skills.Able to work with statistical views and present and validate data to requirements.Excellent organizational, project, and time management skills with an attention for details.Must be self-motivated, a self-starter, and driven for achieving success within projects.Intermediate knowledge of Microsoft Office products.
#LI-JD1
CRM - Data Analyst
Job Purpose : Customer Relationship Management Data Analyst will be a valuable contributor on the customer data insights and statistical projects in support of Campaigns/Promotions/Customer Behaviors. High accuracy on all data analysis is expected, as well as a desire to continue learning new approaches, techniques and best practices in data analysis.
Key Responsibilities:
Process strategy and execution of daily, weekly and monthly marketing programs and campaigns generated using the Zeta Campaign tool and internal database systems to support all brands within the RAC portfolio.Identify data sources, design, and create data products using SQL/PLSQL to build logic to match precise targeted customers and exports formatted to satisfy import into Salesforce and Web reportsIn conjunction with data analysis, be proactive in meeting to gather requirements and providing the business solutionsProvide input on customer segment priorities, channel effectiveness and migration patterns to aid in defining the proper channel opportunity mix and insightsCreate new and support existing audiences for building file templates to import into Salesforce for 2-Way SMS channelDevelop and establish campaign management metrics including development of best practicesWork collaboratively with Sales Strategy, Marketing, IT and Salesforce Support team to address monthly campaign strategy and implementations.Develop solutions to complex campaign design and new processes to support new campaign strategies.Provide business insights from large data sets and communicate relevant findings and risks associated to appropriate teams.Conduct various adhoc analysis in support of CRM and marketing initiativesBe a part of strategic development team to enhance the current customer contact strategyBe the subject matter expert for marketing data and priority platforms (Zeta, Salesforce)Additional duties as assigned such as email, direct mail and push notification audiences, as well as setting up automations and manual campaign deploymentsJob Requirements:
Bachelor's degree in technical or quantitative field. A Masters or MBA a plus.At least two to three years of experience working with relational databasesStrong SQL and Excel skills required. Knowledge of Oracle's analytic functions is considered a plus.Proven record of working with large sets of analytical dataStrong problem-solving skills; ability to think creatively to find innovative solutions to complex analytical questionsExcellent written and verbal communication skills.Able to work with statistical views and present and validate data to requirements.Excellent organizational, project, and time management skills with an attention for details.Must be self-motivated, a self-starter, and driven for achieving success within projects.Intermediate knowledge of Microsoft Office products.
#LI-JD1