myGwork - LGBTQ+ professionals & allies
Senior Product Manager, Upstream Patient Marketing, WATCHMAN
myGwork - LGBTQ+ professionals & allies, Skandia, Michigan, United States,
This job is with Boston Scientific, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Additional Location(s):
N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.About The Role
Boston Scientific has a great opportunity available to join the WATCHMAN, Direct-to-Patient Team, as a Product Marketer responsible for developing and driving strategic initiatives impacting patients and their life-changing journey to implant. The WATCHMAN business and Patient Marketing Team represents a fast-growing, high priority product and marketing channel within Boston Scientific.This role will lead and amplify the overall Direct to Patient campaign, while working collaboratively with a cross-functional team, translating insights into action, and identifying solutions to complex problems. This person is an experienced marketer, passionate about building in-depth patient understanding, with therapy development or consumer experience for brands or technologies.This role has a hybrid work mode, based out of our Maple Grove, MN facility, with the expectation of being on-site 3 days per week.Your Responsibilities Will Include
Planning and executing marketing programs for the WATCHMAN Patient Campaign through a variety of channels to build brand loyalty and increase adoption of the therapy.Identifying opportunities to drive market development and therapy acceptance, leveraging cross-functional teams to achieve team goals.In partnership with creative marketing teams & agencies, creating actionable, high impact programs and tools that change and empower the patient mindset.Understanding market and clinical trends and evolve patient programs and messaging to drive patient awareness and education.Helping others inside and outside of Boston Scientific deliver the WATCHMAN Direct to Patient message and promote patient advocacy and awareness.Establishing strong relationships with key functions impacting marketing activities (Clinical, Medical Education, regulatory, legal, finance, external agency, etc.)Continuously measuring the impact of marketing and field initiatives, generating early learnings, and driving continuous real-time improvement across all initiatives.Developing a roadmap for improvements and business case for undertaking necessary changes to enhance programs and service offerings.Preparing and presenting campaign results to various levels of the organization in audience-specific language with a focus on action-oriented decision-making.Required Qualifications
Bachelor's degree5+ years of successful related experience (experience in pharmaceutical, medical device, CPG or other consumer-centric industry is preferred)Demonstrated success leading in a team environmentAbility to manage multiple stakeholders, programs and changing prioritiesAbility to travel up to 10%Preferred Qualifications
Excellent communication and interpersonal skillsEntrepreneurial spirit balanced with collaborative style and professional maturityRequisition ID:
592915As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran's status, age, mental or physical disability, genetic information or any other protected class.
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N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.About The Role
Boston Scientific has a great opportunity available to join the WATCHMAN, Direct-to-Patient Team, as a Product Marketer responsible for developing and driving strategic initiatives impacting patients and their life-changing journey to implant. The WATCHMAN business and Patient Marketing Team represents a fast-growing, high priority product and marketing channel within Boston Scientific.This role will lead and amplify the overall Direct to Patient campaign, while working collaboratively with a cross-functional team, translating insights into action, and identifying solutions to complex problems. This person is an experienced marketer, passionate about building in-depth patient understanding, with therapy development or consumer experience for brands or technologies.This role has a hybrid work mode, based out of our Maple Grove, MN facility, with the expectation of being on-site 3 days per week.Your Responsibilities Will Include
Planning and executing marketing programs for the WATCHMAN Patient Campaign through a variety of channels to build brand loyalty and increase adoption of the therapy.Identifying opportunities to drive market development and therapy acceptance, leveraging cross-functional teams to achieve team goals.In partnership with creative marketing teams & agencies, creating actionable, high impact programs and tools that change and empower the patient mindset.Understanding market and clinical trends and evolve patient programs and messaging to drive patient awareness and education.Helping others inside and outside of Boston Scientific deliver the WATCHMAN Direct to Patient message and promote patient advocacy and awareness.Establishing strong relationships with key functions impacting marketing activities (Clinical, Medical Education, regulatory, legal, finance, external agency, etc.)Continuously measuring the impact of marketing and field initiatives, generating early learnings, and driving continuous real-time improvement across all initiatives.Developing a roadmap for improvements and business case for undertaking necessary changes to enhance programs and service offerings.Preparing and presenting campaign results to various levels of the organization in audience-specific language with a focus on action-oriented decision-making.Required Qualifications
Bachelor's degree5+ years of successful related experience (experience in pharmaceutical, medical device, CPG or other consumer-centric industry is preferred)Demonstrated success leading in a team environmentAbility to manage multiple stakeholders, programs and changing prioritiesAbility to travel up to 10%Preferred Qualifications
Excellent communication and interpersonal skillsEntrepreneurial spirit balanced with collaborative style and professional maturityRequisition ID:
592915As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most - united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion, equality, and opportunity for all. By embracing the richness of our unique backgrounds and perspectives, we create a better, more rewarding place for our employees to work and reflect the patients, customers, and communities we serve.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran's status, age, mental or physical disability, genetic information or any other protected class.
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