FocusKPI Inc.
Principal Product Marketing Manager (Cloud Enterprise)
FocusKPI Inc., San Francisco, California, United States, 94199
FocusKPI is looking for a
Principal Product Marketing Manager (Cloud Enterprise)
to join one of our clients, a high-tech, SaaS company.
The main function of this marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.
Work Location:
Remote - based on PST timezone
Duration:
8 months contract
Pay Range:
$80/hr to $92/hr
Cloud Enterprise experience:
Contribute to an existing Cloud Enterprise campaign as part of your onboarding by translating core messaging artifacts into customer and field facing artifacts (pitch decks, webinars, web copy)
Partner with PMM teams across client's locations to embed Cloud Enterprise messaging and positioning into other solutions, campaigns, and sales plays
Create new sales plays on how to best sell Cloud Enterprise and enable field
Develop campaign briefs in partnership with Demand Generation
Responsibilities:
This is a product marketing manager role. This person is responsible for owning and running individual campaigns as part of existing product and GTM strategies across channels, partnering with product management, demand generation, creative, sales, sales enablement and other marketing support teams
Build and maintain relationships with core PM counterparts, create GTM launch plans for product releases and execute, analyze performance and make strategic recommendations based on data for how to proceed
Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs)
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
Provides information by collecting, analyzing, and summarizing data and trends
Accomplishes marketing and organization mission by completing related results as needed
Main Duties:
In this role, you’ll be fully embedded in their product marketing team of seven ICs and one manager. They have a weekly team meeting and monthly departmental meeting as well as weekly meetings with core stakeholders across product, demand generation, and sales enablement. You’ll have a weekly or biweekly 1:1 with your manager in the late afternoon. Additionally, you’ll meet regularly with other PMMs on the team as needed
The team has a rich culture of peer review and collaboration - you will give and receive feedback from your peers regularly, usually via async comments on your work products
You can work remotely from your home; however, you must be located in PST to accommodate the global stakeholders
This role is predominantly working with internal stakeholders; however, there will be opportunities to interact with customers as well
Qualifications:
Bachelor's Degree
in marketing, communications, or journalism
7-10
years of experience with
4+ years of product marketing experience ( Enterprise product marketing and SaaS is mandatory to have)
Familiarity with key
enterprise trust concepts
(security, compliance, scale, performance, etc)
Marketing strategy, Product marketing and execution
- experience developing strategies to bring new products or features to market, thinking through the end-to-end experience for customers, and executing these plans from inception to completion to high quality bar and on time
Experience with
enterprise IT audience and B2B SaaS business ; ideally familiarity with key
cloud platform capabilities
like security, compliance, scale, analytics, administration, performance, etc.
Data-driven marketer who is adept at analyzing historic performance, setting campaign goals, and monitoring; someone who seeks appropriate data to make decisions and finds proxy indicators when ideal data is not available
Able to work in the following applications -
Zoom, Slack, GSuite, and ideally other products - Confluence & Jira
Stakeholder management
- the primary stakeholders are across demand generation, product management, sales enablement, and creative. The role requires the ability to influence without authority via stakeholder management
Effective communication
- this role requires excellent writing to draft customer-facing materials as well as clear, simple enablement materials. Written and verbal communication will also facilitate stakeholder management
Project management
- marketing campaigns at client can be complex. This role requires the ability to clearly document and organize projects, track progress and provide relevant updates, and manage timelines to ensure deadlines are met. They need someone detail-oriented and organized
Experience with multi-tasking, customer service skills, interpersonal skills, and ability to work independently and manage one's time
Ability to keep information organized and confidential
Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
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Principal Product Marketing Manager (Cloud Enterprise)
to join one of our clients, a high-tech, SaaS company.
The main function of this marketing manager is to run marketing activities by researching and developing marketing opportunities and plans; implementing sales plans and managing marketing staff.
Work Location:
Remote - based on PST timezone
Duration:
8 months contract
Pay Range:
$80/hr to $92/hr
Cloud Enterprise experience:
Contribute to an existing Cloud Enterprise campaign as part of your onboarding by translating core messaging artifacts into customer and field facing artifacts (pitch decks, webinars, web copy)
Partner with PMM teams across client's locations to embed Cloud Enterprise messaging and positioning into other solutions, campaigns, and sales plays
Create new sales plays on how to best sell Cloud Enterprise and enable field
Develop campaign briefs in partnership with Demand Generation
Responsibilities:
This is a product marketing manager role. This person is responsible for owning and running individual campaigns as part of existing product and GTM strategies across channels, partnering with product management, demand generation, creative, sales, sales enablement and other marketing support teams
Build and maintain relationships with core PM counterparts, create GTM launch plans for product releases and execute, analyze performance and make strategic recommendations based on data for how to proceed
Create sales enablement artifacts (battlecards, sales plays) and customer-facing collateral (web pages, pitch decks, blogs)
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
Provides information by collecting, analyzing, and summarizing data and trends
Accomplishes marketing and organization mission by completing related results as needed
Main Duties:
In this role, you’ll be fully embedded in their product marketing team of seven ICs and one manager. They have a weekly team meeting and monthly departmental meeting as well as weekly meetings with core stakeholders across product, demand generation, and sales enablement. You’ll have a weekly or biweekly 1:1 with your manager in the late afternoon. Additionally, you’ll meet regularly with other PMMs on the team as needed
The team has a rich culture of peer review and collaboration - you will give and receive feedback from your peers regularly, usually via async comments on your work products
You can work remotely from your home; however, you must be located in PST to accommodate the global stakeholders
This role is predominantly working with internal stakeholders; however, there will be opportunities to interact with customers as well
Qualifications:
Bachelor's Degree
in marketing, communications, or journalism
7-10
years of experience with
4+ years of product marketing experience ( Enterprise product marketing and SaaS is mandatory to have)
Familiarity with key
enterprise trust concepts
(security, compliance, scale, performance, etc)
Marketing strategy, Product marketing and execution
- experience developing strategies to bring new products or features to market, thinking through the end-to-end experience for customers, and executing these plans from inception to completion to high quality bar and on time
Experience with
enterprise IT audience and B2B SaaS business ; ideally familiarity with key
cloud platform capabilities
like security, compliance, scale, analytics, administration, performance, etc.
Data-driven marketer who is adept at analyzing historic performance, setting campaign goals, and monitoring; someone who seeks appropriate data to make decisions and finds proxy indicators when ideal data is not available
Able to work in the following applications -
Zoom, Slack, GSuite, and ideally other products - Confluence & Jira
Stakeholder management
- the primary stakeholders are across demand generation, product management, sales enablement, and creative. The role requires the ability to influence without authority via stakeholder management
Effective communication
- this role requires excellent writing to draft customer-facing materials as well as clear, simple enablement materials. Written and verbal communication will also facilitate stakeholder management
Project management
- marketing campaigns at client can be complex. This role requires the ability to clearly document and organize projects, track progress and provide relevant updates, and manage timelines to ensure deadlines are met. They need someone detail-oriented and organized
Experience with multi-tasking, customer service skills, interpersonal skills, and ability to work independently and manage one's time
Ability to keep information organized and confidential
Previous experience with computer applications, such as Microsoft Word, Excel and PowerPoint
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
#J-18808-Ljbffr