DocuSign
Director, Product Marketing - B2B
DocuSign, San Francisco, California, United States, 94199
Company OverviewDocusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What You'll DoAs Director, Product Marketing - B2B you will be responsible for developing a team of high performing Product Marketers who own messaging, positioning and GTM strategy for our B2B products. You will work with Product across the entire product lifecycle to create, launch and sustain new offerings and features. You’ll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product. You’ll work with Business Development to grow our relationship with strategic partners like Salesforce, SAP, Coupa and more. You’ll enable our Sales teams with content and tools aligned to customer needs in various stages of the sales cycle. You’ll work cross-functionally with Product Management, Sales, Marketing, Customer Success, and senior leadership.
This position is a people manager role reporting to the Sr. Director, Product Marketing.
Responsibilities
Be responsible for the positioning, messaging, and value propositions of Docusign’s B2B products
Create, lead, run, and measure product marketing and lead generation initiatives to showcase the value of Docusign’s B2B product and capabilities to target markets
Partner with Demand Generation to define market segmentation and campaign strategy
Lead efforts to create the high impact messaging and assets required to implement
Work with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partners
Collaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to and used by the field
Support strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and training
Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively
Job DesignationHybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
What You BringBasic
8+ years of product marketing (or similar) in the B2B SaaS space
3+ years of people management experience
12+ years experience with a BA/BS degree or equivalent work experience
Preferred
Excellent verbal and written communication skills
MBA degree or equivalent work experience
Strong record of successful people management and leadership
Experience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document Generation
Self-starter who can drive cross functional initiatives with minimal guidance
Consistent record of understanding and simplifying complex, technical topics for non-technical audiences
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $171,500.00 - $277,025.00 base salary
Illinois and Colorado: $164,800.00 - $232,750.00 base salary
Washington and New York (including NYC metro area): $164,800.00 - $242,225.00 base salary
This role is also eligible for bonus, equity and benefits.
Life At DocusignDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
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What You'll DoAs Director, Product Marketing - B2B you will be responsible for developing a team of high performing Product Marketers who own messaging, positioning and GTM strategy for our B2B products. You will work with Product across the entire product lifecycle to create, launch and sustain new offerings and features. You’ll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product. You’ll work with Business Development to grow our relationship with strategic partners like Salesforce, SAP, Coupa and more. You’ll enable our Sales teams with content and tools aligned to customer needs in various stages of the sales cycle. You’ll work cross-functionally with Product Management, Sales, Marketing, Customer Success, and senior leadership.
This position is a people manager role reporting to the Sr. Director, Product Marketing.
Responsibilities
Be responsible for the positioning, messaging, and value propositions of Docusign’s B2B products
Create, lead, run, and measure product marketing and lead generation initiatives to showcase the value of Docusign’s B2B product and capabilities to target markets
Partner with Demand Generation to define market segmentation and campaign strategy
Lead efforts to create the high impact messaging and assets required to implement
Work with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partners
Collaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to and used by the field
Support strategic customer and internal events (e.g., customer/partner conferences, sales meetings) by owning development of presentations, sessions and training
Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively
Job DesignationHybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
What You BringBasic
8+ years of product marketing (or similar) in the B2B SaaS space
3+ years of people management experience
12+ years experience with a BA/BS degree or equivalent work experience
Preferred
Excellent verbal and written communication skills
MBA degree or equivalent work experience
Strong record of successful people management and leadership
Experience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document Generation
Self-starter who can drive cross functional initiatives with minimal guidance
Consistent record of understanding and simplifying complex, technical topics for non-technical audiences
Wage TransparencyPay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $171,500.00 - $277,025.00 base salary
Illinois and Colorado: $164,800.00 - $232,750.00 base salary
Washington and New York (including NYC metro area): $164,800.00 - $242,225.00 base salary
This role is also eligible for bonus, equity and benefits.
Life At DocusignDocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
AccommodationDocusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
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