San Diego State University
Entrepreneurship Initiatives Marketing Specialist or Lead
San Diego State University, San Diego, California, United States, 92189
Entrepreneurship Initiatives Marketing Specialist or Lead
Req No:
2024-18107Category:
MarketingType:
Full-Time ContractSalary:
Specialist: $26.00 -$31.50 per hour, Lead: $5,583.33 - $5,916.67 per month ($67,000-$71,000 per year)Close Date:
OverviewThe wage is dependent upon qualifications, classification level and is non-negotiable.Entrepreneurship Initiatives Marketing Specialist: $26.00- $31.50 per hour. This position is hourly, non - exempt.Entrepreneurship Initiatives Marketing Lead is $5,583.33 - $5,916.67 per month ($67,000-$71,000 per year) this position is salaried, exempt.
The ZIP Launchpad at San Diego State University is a startup incubator designed to foster innovation and entrepreneurship among students. The program is within the Division of Research and Innovation. The program provides resources, mentorship, and guidance to help students develop their ideas into viable startups. The department supports a diverse range of projects, from tech startups to social enterprises, aiming to turn innovative concepts into market-ready businesses.
FUNCTION OF THE UNITThe SDSU Entrepreneurship Initiatives, under the direction of the Division of Research and Innovation and the Fowler College of Business, bring entrepreneurship and commercialization opportunities to the SDSU Campus, students, staff, and faculty through four key organizations: ZIP Launchpad, Lavin Entrepreneurship Center, San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office. These initiatives provide resources, mentorship, and funding opportunities to support entrepreneurial ventures from ideation to commercialization.
PURPOSE OF THE POSITIONThe Entrepreneurship Initiatives Marketing Lead is responsible for orchestrating and executing comprehensive marketing strategies for SDSU's Entrepreneurship Initiatives, focusing on the ZIP Launchpad and Lavin Entrepreneurship Center, and supporting San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office. This role involves planning and organizing marketing activities, developing and maintaining relationships with key stakeholders, and ensuring the quality and accuracy of all promotional materials.
ResponsibilitiesCore ResponsibilitiesThe Entrepreneurship Initiatives Marketing Specialist performs a variety of moderate to complex marketing work assignments involving the planning & organizing of the SDSU Entrepreneurship Initiatives marketing activities, including the ZIP Launchpad, the Lavin Entrepreneurship Center, San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office.
They are responsible for assisting in coordinating and recruiting a team of student assistants, requiring the application of a comprehensive knowledge of a variety of policies, procedures, & precedents. They support the supervision and training of these student assistants in the performance of clerical and marketing work.
Position Specific Responsibilities:Marketing & Promotion (60%)The Entrepreneurship Initiatives Marketing Specialist is responsible for the efficacy of the marketing activities of the Lavin Entrepreneurship Program and the ZIP Launchpad as measured by several key performance indicators (KPIs) and supports the marketing activities of Techstars San Diego powered by SDSU and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office.
Entrepreneurship Initiatives Marketing Specialist:Coordinates the implementation of an annual marketing calendar for all Entrepreneurship Initiatives.Fosters relationships with heads of communication within the colleges, the on-campus newsletter producers, and clubs for promotion/cross-promotion opportunities.Schedules photography & videography of all ZIP Launchpad events and other Entrepreneurship Initiative Events as requested.Guides the creation and dissemination of marketing materials through campus and online channels.Supports presentations to campus organizations to promote the Entrepreneurship Initiatives.Responsible for the quality and accuracy of all materials, presentations, and promotional activities.
Entrepreneurship Initiatives Marketing Lead:Maintains & coordinates the implementation of an annual marketing calendar for all Entrepreneurship Initiatives.Responsible for developing and maintaining critical relationships with heads of communication within the colleges.Responsible for coordinating photography & videography of all ZIP Launchpad events and other Entrepreneurship Initiative Events as requested.Provides support in the creation and dissemination of marketing materials through campus and online channels.Supports presentations to campus organizations to promote the Entrepreneurship Initiatives.Responsible for the quality and accuracy of all materials, presentations, and promotional activities.
Marketing & Promotion of ZIP Launchpad & Lavin Entrepreneurship Program:Entrepreneurship Initiatives Marketing Specialist:Supports the creation of a marketing plan with input from Program Managers.Supports the setting of annual metrics (KPIs) for marketing analytics and student engagement.Supports the maintenance of the Lavin Entrepreneurship Center website.Responsible for the maintenance of the Lavin and ZIP Launchpad brand guidelines.Oversees the design of all marketing and promotional materials.Responsible for the Entrepreneurship Passport Program.Takes the lead on and operates all platforms utilized in the ZIP Launchpad application cycle.Implements the ZIP Launchpad and Lavin Entrepreneurship Center email marketing strategy.Tracks an annual marketing budget for ZIP Launchpad and Lavin Entrepreneurship Center.
Entrepreneurship Initiatives Marketing Lead:Creates marketing plan with input from Program Managers.Establishes annual metrics (KPIs) for marketing analytics and student engagement.Supports the maintenance of the Lavin Entrepreneurship Center website.Responsible for the creation, maintenance, and enforcement of brand guidelines.Oversees the design of all marketing and promotional materials.Responsible for the Entrepreneurship Passport Program.Takes the lead on and operates all platforms utilized in the ZIP Launchpad application cycle.Oversees the email marketing strategy.Tracks an annual marketing budget for ZIP Launchpad and Lavin Entrepreneurship Center.
Lead Support (20%)The Entrepreneurship Initiatives Marketing Specialist is responsible for leading a team of new student assistants each semester (as funding allows) to aid in the marketing activities required to meet the organization's metric-driven goals.
Administrative Support (15%)The Entrepreneurship Initiatives Marketing Specialist regularly aids in and takes initiative in the preparation and execution of various clerical and administrative work to support the entrepreneurship initiatives.
Other Duties and Responsibilities as Assigned (5%)Other duties as assigned by the Executive Director and Program Manager.
QualificationsKnowledge & AbilitiesEntrepreneurship Initiatives Marketing Specialist or Lead:Strong Public Speaking SkillsThorough written and oral communication skills.Ability to apply independent judgment, discretion, and initiative to address problems.Ability to perform standard arithmetic functions.Competence in understanding and communicating procedures and policies.Fluency in using standard office software packages.
Education/ExperienceEntrepreneurship Initiatives Marketing Specialist:Equivalent to a bachelor's degree in Marketing or related field.Two years of related professional or technical experience.
Entrepreneurship Initiatives Marketing Lead:Equivalent to a bachelor's degree in Marketing or related field.Three years of related professional or technical experience.
Preferred Qualifications and Special Skills:Basic working knowledge of Salesforce, Canva, and MailChimp.Basic understanding of entrepreneurship at SDSU.Proficiency in Google Data Studio and Analytics.Experience providing oversight to student interns.Graduate from SDSU.
ADDITIONAL APPLICANT INFORMATIONCandidate must reside in California and live in a commutable distance from SDSU at time of hire.Job offer is contingent upon satisfactory clearance based on Background Check results.San Diego State University Research Foundation is an EEO/AA/Disability/Vets/Title IX Employer.
To apply, visit
https://careers-sdsurf.icims.com/jobs/18107/entrepreneurship-initiatives-marketing-specialist-or-lead/job?in_iframe=1#J-18808-Ljbffr
Req No:
2024-18107Category:
MarketingType:
Full-Time ContractSalary:
Specialist: $26.00 -$31.50 per hour, Lead: $5,583.33 - $5,916.67 per month ($67,000-$71,000 per year)Close Date:
OverviewThe wage is dependent upon qualifications, classification level and is non-negotiable.Entrepreneurship Initiatives Marketing Specialist: $26.00- $31.50 per hour. This position is hourly, non - exempt.Entrepreneurship Initiatives Marketing Lead is $5,583.33 - $5,916.67 per month ($67,000-$71,000 per year) this position is salaried, exempt.
The ZIP Launchpad at San Diego State University is a startup incubator designed to foster innovation and entrepreneurship among students. The program is within the Division of Research and Innovation. The program provides resources, mentorship, and guidance to help students develop their ideas into viable startups. The department supports a diverse range of projects, from tech startups to social enterprises, aiming to turn innovative concepts into market-ready businesses.
FUNCTION OF THE UNITThe SDSU Entrepreneurship Initiatives, under the direction of the Division of Research and Innovation and the Fowler College of Business, bring entrepreneurship and commercialization opportunities to the SDSU Campus, students, staff, and faculty through four key organizations: ZIP Launchpad, Lavin Entrepreneurship Center, San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office. These initiatives provide resources, mentorship, and funding opportunities to support entrepreneurial ventures from ideation to commercialization.
PURPOSE OF THE POSITIONThe Entrepreneurship Initiatives Marketing Lead is responsible for orchestrating and executing comprehensive marketing strategies for SDSU's Entrepreneurship Initiatives, focusing on the ZIP Launchpad and Lavin Entrepreneurship Center, and supporting San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office. This role involves planning and organizing marketing activities, developing and maintaining relationships with key stakeholders, and ensuring the quality and accuracy of all promotional materials.
ResponsibilitiesCore ResponsibilitiesThe Entrepreneurship Initiatives Marketing Specialist performs a variety of moderate to complex marketing work assignments involving the planning & organizing of the SDSU Entrepreneurship Initiatives marketing activities, including the ZIP Launchpad, the Lavin Entrepreneurship Center, San Diego Techstars powered by SDSU, and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office.
They are responsible for assisting in coordinating and recruiting a team of student assistants, requiring the application of a comprehensive knowledge of a variety of policies, procedures, & precedents. They support the supervision and training of these student assistants in the performance of clerical and marketing work.
Position Specific Responsibilities:Marketing & Promotion (60%)The Entrepreneurship Initiatives Marketing Specialist is responsible for the efficacy of the marketing activities of the Lavin Entrepreneurship Program and the ZIP Launchpad as measured by several key performance indicators (KPIs) and supports the marketing activities of Techstars San Diego powered by SDSU and the Advancement of Research Commercialization in collaboration with the Technology Transfer Office.
Entrepreneurship Initiatives Marketing Specialist:Coordinates the implementation of an annual marketing calendar for all Entrepreneurship Initiatives.Fosters relationships with heads of communication within the colleges, the on-campus newsletter producers, and clubs for promotion/cross-promotion opportunities.Schedules photography & videography of all ZIP Launchpad events and other Entrepreneurship Initiative Events as requested.Guides the creation and dissemination of marketing materials through campus and online channels.Supports presentations to campus organizations to promote the Entrepreneurship Initiatives.Responsible for the quality and accuracy of all materials, presentations, and promotional activities.
Entrepreneurship Initiatives Marketing Lead:Maintains & coordinates the implementation of an annual marketing calendar for all Entrepreneurship Initiatives.Responsible for developing and maintaining critical relationships with heads of communication within the colleges.Responsible for coordinating photography & videography of all ZIP Launchpad events and other Entrepreneurship Initiative Events as requested.Provides support in the creation and dissemination of marketing materials through campus and online channels.Supports presentations to campus organizations to promote the Entrepreneurship Initiatives.Responsible for the quality and accuracy of all materials, presentations, and promotional activities.
Marketing & Promotion of ZIP Launchpad & Lavin Entrepreneurship Program:Entrepreneurship Initiatives Marketing Specialist:Supports the creation of a marketing plan with input from Program Managers.Supports the setting of annual metrics (KPIs) for marketing analytics and student engagement.Supports the maintenance of the Lavin Entrepreneurship Center website.Responsible for the maintenance of the Lavin and ZIP Launchpad brand guidelines.Oversees the design of all marketing and promotional materials.Responsible for the Entrepreneurship Passport Program.Takes the lead on and operates all platforms utilized in the ZIP Launchpad application cycle.Implements the ZIP Launchpad and Lavin Entrepreneurship Center email marketing strategy.Tracks an annual marketing budget for ZIP Launchpad and Lavin Entrepreneurship Center.
Entrepreneurship Initiatives Marketing Lead:Creates marketing plan with input from Program Managers.Establishes annual metrics (KPIs) for marketing analytics and student engagement.Supports the maintenance of the Lavin Entrepreneurship Center website.Responsible for the creation, maintenance, and enforcement of brand guidelines.Oversees the design of all marketing and promotional materials.Responsible for the Entrepreneurship Passport Program.Takes the lead on and operates all platforms utilized in the ZIP Launchpad application cycle.Oversees the email marketing strategy.Tracks an annual marketing budget for ZIP Launchpad and Lavin Entrepreneurship Center.
Lead Support (20%)The Entrepreneurship Initiatives Marketing Specialist is responsible for leading a team of new student assistants each semester (as funding allows) to aid in the marketing activities required to meet the organization's metric-driven goals.
Administrative Support (15%)The Entrepreneurship Initiatives Marketing Specialist regularly aids in and takes initiative in the preparation and execution of various clerical and administrative work to support the entrepreneurship initiatives.
Other Duties and Responsibilities as Assigned (5%)Other duties as assigned by the Executive Director and Program Manager.
QualificationsKnowledge & AbilitiesEntrepreneurship Initiatives Marketing Specialist or Lead:Strong Public Speaking SkillsThorough written and oral communication skills.Ability to apply independent judgment, discretion, and initiative to address problems.Ability to perform standard arithmetic functions.Competence in understanding and communicating procedures and policies.Fluency in using standard office software packages.
Education/ExperienceEntrepreneurship Initiatives Marketing Specialist:Equivalent to a bachelor's degree in Marketing or related field.Two years of related professional or technical experience.
Entrepreneurship Initiatives Marketing Lead:Equivalent to a bachelor's degree in Marketing or related field.Three years of related professional or technical experience.
Preferred Qualifications and Special Skills:Basic working knowledge of Salesforce, Canva, and MailChimp.Basic understanding of entrepreneurship at SDSU.Proficiency in Google Data Studio and Analytics.Experience providing oversight to student interns.Graduate from SDSU.
ADDITIONAL APPLICANT INFORMATIONCandidate must reside in California and live in a commutable distance from SDSU at time of hire.Job offer is contingent upon satisfactory clearance based on Background Check results.San Diego State University Research Foundation is an EEO/AA/Disability/Vets/Title IX Employer.
To apply, visit
https://careers-sdsurf.icims.com/jobs/18107/entrepreneurship-initiatives-marketing-specialist-or-lead/job?in_iframe=1#J-18808-Ljbffr