MarTech Solutions Senior Analyst
City National Bank, Los Angeles, CA, United States
MARTECH SENIOR ANALYST Hybrid schedule: Los Angeles, CA., NYC, NY., San Francisco, CA., Charlotte, NC., Newark, DE
Can consider fully remote applicants in California but not within commutable distance to CNB hub office WHAT IS THE OPPORTUNITY? Manage CNB’s digital optimization program (A/B testing and personalization), including partnering with Marketing and Digital teams to develop, execute and iterate customer experiences across CNB’s owned websites
Digital Optimization Lead program strategy to accomplish business goals including 1) increasing visitor engagement, conversion and retention and 2) driving operational efficiencies and cost savings
Support digital marketing campaigns and provide insights and recommendations for campaign optimizations
Maintain the optimization backlog and prioritization process
Create A/B tests and personalization activities in Adobe Target, including using advanced capabilities (e.g
Recommendations, Auto-Personalization)
Leverage experience fragments from AEM, audience segments from Adobe RTCDP and reporting integration with Adobe Analytics and Adobe Customer Journey Analytics
Maintain all program documentation, including activity plans, activity reporting and analysis, activity result slides, program-level reporting and dashboards, and presentations for senior management
Daily monitoring of live activities and data quality
Innovate and evolve activity design to ensure full utilization of all capabilities and the latest new features
Experience with HTML, CSS, and/or JavaScript
What you will do Execute the MarTech roadmap
Evangelize, train, and embed the understanding of the MarTech tools into the marketing teams
Manage day to day operations of at least 3 MarTech solutions Support and manage MarTech solutions integrations and cross-funcational use cases Manage SLAs for all MarTech solutions and insure compliance Maintain best in class documentation (user guides, results decks, scorecards, etc.) for at least 3 martech solutions Support vendor implementations and delivery of MarTech solutions Provide data analysis, insights and storytelling to support both marketing and martech initiatives
Collaborate with marketing partners to determine marketing strategy
KPIs, campaign execution tactics, and measurement
All other appropriate duties as required
Must-Have* Bachelor's Degree or equivalent Minimum 5 years of experience with at least three martech solutions Minimum 3 years of experience with web and/or data analytics Minimum 2 years of experience in a digital marketing and marketing technology Skills and Knowledge Experience with the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO) Compensation Starting base salary: $92,114 - $156,880 per year
Exact compensation may vary based on skills, experience, and location
This job is eligible for bonus and/or commissions
*To be considered for this position you must meet at least these basic qualifications The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification
It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job
Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues
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INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT City National Bank is an equal opportunity employer committed to diversity and inclusion
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.' ABOUT CITY NATIONAL We start with a basic premise: Business is personal
Since day one we've always gone further than the competition to help our clients, colleagues and community flourish
City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today
City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies