Spokane Tribe Casino
Digital Marketing Strategist (Experience Required)
Spokane Tribe Casino, Airway Heights, Washington, United States, 99001
POSITION SUMMARY
Responsible for developing and implementing innovative digital marketing strategies that drive brand awareness, engagement, and conversions. Analyze market trends, consumer behavior, and competitive landscapes to create data-driven campaigns across various digital channels. This position is responsible for helping to architect the evolution of STRC's digital marketing capabilities while managing all the digital marketing, web, mobile, and social casino strategies for STRC.
KEY RESPONSIBILITIES
Strategy Development and ExecutionDesign and implement comprehensive digital marketing strategies aligned with business objectivesDevelop and manage multi-channel campaigns across web, social media, email, and mobile platformsContinuously optimize strategies based on performance data and industry trendsData Analysis and Reporting
Analyze campaign performance using various analytics toolsGenerate insightful reports and recommendations for stakeholdersIdentify opportunities for improvement and growth in digital marketing effortsMarket Research and Competitive Analysis
Conduct thorough market research to identify trends and opportunitiesMonitor competitor activities and industry developmentsProvide strategic recommendations based on research findingsCross-functional Collaboration
Work closely with content creators, designers, and sales teams to ensure cohesive marketing effortsCollaborate with product teams to align marketing strategies with product roadmapsCoordinate with external agencies and vendors when necessaryTechnology and Innovation
Stay up-to-date with emerging digital marketing technologies and best practicesEvaluate and recommend new tools and platforms to enhance marketing effectivenessLead the implementation of new marketing technologies and processesOther duties as assigned
GENERAL CONDITIONS
Move around all work areas effectively and efficiently.Apply common-sense understanding to carry out instructions furnished in written, verbal, or graphic form.Deal with problems involving several concrete variables.Work periodically under conditions of extreme urgency (creating higher levels of job stress).Work nights, weekends, and holidays.Use all equipment associated with the position, including but not limited to, computers, software, and database systems.Review and comprehend all necessary documentation.Communicate effectively, with guests and all levels of team members.Operate in a working environment that is subject to varying levels of crowds, noise, and second-hand smoke the severity of which depends upon guest volume.Communicate effectively to understand and meet the needs of preferred internal clients.JOB QUALIFICATIONS
Bachelor's degree in Marketing, Business, Communications, or a related field. A combination of education and extensive experience may be considered.3+ years of experience in digital marketing, with a focus on strategy developmentCasino/Resort or hospitality experience preferred.Proven success with managing a digital portfolio of website application properties, developing and implementing digital marketing strategies that drive measurable results, and leading digital marketing, web development, and marketing automation programs.Strong analytical skills and proficiency in data interpretationIn-depth knowledge and skill of automated communication journeys leveraging email, landing pages, SMS, retargeting, push notifications, and more within a marketing automation tool and web content management system.Advanced understanding and experience using marketing analytics tools (Google Analytics, social media insights, etc.)Proven ability to analyze data, identify trends, and present key findings (quantitative and analytic skills) and then apply them to future programs.Excellent written and verbal communication skills, read, write, and speak English, fluentlyOutstanding interpersonal skills, including a proven ability to work across different audiences, personalities, and experience levels.Creative, responsible, high-energy, and eager to work with other departments to support their marketing needs.Excellent organization and project management skills.Creative problem-solving abilities and attention to detailProven ability to work independently and collaboratively in a fast-paced environment
WORK ENVIRONMENT and PHYSICAL REQUIREMENTS:
The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Shift work, holidays, weekends, or nights may be assigned.
Ability to maneuver in all areas of the casino, ascent/descent from stairs, constant standing and walking; sitting, reaching, stooping, kneeling or crouching, and/or prolonged periods of time focusing on tasks. Ability to lift at least 50 lbs. May regularly need to lift/ move, push, or pull up material or boxes necessary to the job function, with or without assistance.
Occasionally required to lift/move, one hundred (100) pounds of force, or more (pulling, pushing, lifting, carrying, etc.) and reach with hands and arms, use hands to grasp, and have finger dexterity to handle objects, tools, or controls. Exposure to both extreme hot and cold temperatures, equipment, and substances and regularly required to work in tight, high or confined spaces.
Specific vision abilities include close vision, distance vision, color vision, peripheral vision, and depth perception. Visual acuity to discern and examine text, graphics, color, and symmetry. Speech to communicate clearly, express ideas, and understandably convey information. Ability to hear for listening comprehension and to understand ideas presented through spoken words and sentences. Manual dexterity to operate office and required equipment and examine or update documents, records, data, instructions, logs, and files.
Social perceptiveness to assess and understand other's reactions and behavior. Critical thinking to use logic and reasoning, to reach conclusions/solutions. Comprehension in assessing, analyzing, and processing alpha, numeric, and visual data and completing required tasks or documents accurately. Ability to tolerate stress and conduct tasks under critical deadlines. Ability to concentrate on a task over a period of time without being distracted.
Responsible for developing and implementing innovative digital marketing strategies that drive brand awareness, engagement, and conversions. Analyze market trends, consumer behavior, and competitive landscapes to create data-driven campaigns across various digital channels. This position is responsible for helping to architect the evolution of STRC's digital marketing capabilities while managing all the digital marketing, web, mobile, and social casino strategies for STRC.
KEY RESPONSIBILITIES
Strategy Development and ExecutionDesign and implement comprehensive digital marketing strategies aligned with business objectivesDevelop and manage multi-channel campaigns across web, social media, email, and mobile platformsContinuously optimize strategies based on performance data and industry trendsData Analysis and Reporting
Analyze campaign performance using various analytics toolsGenerate insightful reports and recommendations for stakeholdersIdentify opportunities for improvement and growth in digital marketing effortsMarket Research and Competitive Analysis
Conduct thorough market research to identify trends and opportunitiesMonitor competitor activities and industry developmentsProvide strategic recommendations based on research findingsCross-functional Collaboration
Work closely with content creators, designers, and sales teams to ensure cohesive marketing effortsCollaborate with product teams to align marketing strategies with product roadmapsCoordinate with external agencies and vendors when necessaryTechnology and Innovation
Stay up-to-date with emerging digital marketing technologies and best practicesEvaluate and recommend new tools and platforms to enhance marketing effectivenessLead the implementation of new marketing technologies and processesOther duties as assigned
GENERAL CONDITIONS
Move around all work areas effectively and efficiently.Apply common-sense understanding to carry out instructions furnished in written, verbal, or graphic form.Deal with problems involving several concrete variables.Work periodically under conditions of extreme urgency (creating higher levels of job stress).Work nights, weekends, and holidays.Use all equipment associated with the position, including but not limited to, computers, software, and database systems.Review and comprehend all necessary documentation.Communicate effectively, with guests and all levels of team members.Operate in a working environment that is subject to varying levels of crowds, noise, and second-hand smoke the severity of which depends upon guest volume.Communicate effectively to understand and meet the needs of preferred internal clients.JOB QUALIFICATIONS
Bachelor's degree in Marketing, Business, Communications, or a related field. A combination of education and extensive experience may be considered.3+ years of experience in digital marketing, with a focus on strategy developmentCasino/Resort or hospitality experience preferred.Proven success with managing a digital portfolio of website application properties, developing and implementing digital marketing strategies that drive measurable results, and leading digital marketing, web development, and marketing automation programs.Strong analytical skills and proficiency in data interpretationIn-depth knowledge and skill of automated communication journeys leveraging email, landing pages, SMS, retargeting, push notifications, and more within a marketing automation tool and web content management system.Advanced understanding and experience using marketing analytics tools (Google Analytics, social media insights, etc.)Proven ability to analyze data, identify trends, and present key findings (quantitative and analytic skills) and then apply them to future programs.Excellent written and verbal communication skills, read, write, and speak English, fluentlyOutstanding interpersonal skills, including a proven ability to work across different audiences, personalities, and experience levels.Creative, responsible, high-energy, and eager to work with other departments to support their marketing needs.Excellent organization and project management skills.Creative problem-solving abilities and attention to detailProven ability to work independently and collaboratively in a fast-paced environment
WORK ENVIRONMENT and PHYSICAL REQUIREMENTS:
The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Shift work, holidays, weekends, or nights may be assigned.
Ability to maneuver in all areas of the casino, ascent/descent from stairs, constant standing and walking; sitting, reaching, stooping, kneeling or crouching, and/or prolonged periods of time focusing on tasks. Ability to lift at least 50 lbs. May regularly need to lift/ move, push, or pull up material or boxes necessary to the job function, with or without assistance.
Occasionally required to lift/move, one hundred (100) pounds of force, or more (pulling, pushing, lifting, carrying, etc.) and reach with hands and arms, use hands to grasp, and have finger dexterity to handle objects, tools, or controls. Exposure to both extreme hot and cold temperatures, equipment, and substances and regularly required to work in tight, high or confined spaces.
Specific vision abilities include close vision, distance vision, color vision, peripheral vision, and depth perception. Visual acuity to discern and examine text, graphics, color, and symmetry. Speech to communicate clearly, express ideas, and understandably convey information. Ability to hear for listening comprehension and to understand ideas presented through spoken words and sentences. Manual dexterity to operate office and required equipment and examine or update documents, records, data, instructions, logs, and files.
Social perceptiveness to assess and understand other's reactions and behavior. Critical thinking to use logic and reasoning, to reach conclusions/solutions. Comprehension in assessing, analyzing, and processing alpha, numeric, and visual data and completing required tasks or documents accurately. Ability to tolerate stress and conduct tasks under critical deadlines. Ability to concentrate on a task over a period of time without being distracted.