Director of Online Advertising

This Jobot Job is hosted by: Rachel Hilton Berry

Are you a fit? Easy Apply now by clicking the "Apply Now" button
and sending us your resume.

Salary: $120,000 - $140,000 per year

We are seeking a dynamic and experienced Director of Online Advertising for our organization within the Healthcare industry. This role is a unique opportunity for a seasoned professional with a proven track record of driving successful digital advertising campaigns. The ideal candidate will have a deep understanding of the healthcare sector and a passion for leveraging online platforms to drive brand awareness, increase customer engagement, and boost revenue growth. If you are a strategic thinker with a knack for identifying and seizing digital marketing opportunities, this role is for you.

• Innovative health screening company.
• Looking to innovative with AI.
• Stable company with 25+ years in the making

Responsibilities:

• Develop, implement, and manage our online advertising strategy across multiple platforms including Meta, Twitter, YouTube, AdWorks, Bing, and others.
• Lead and oversee all SEO and SEM campaigns to increase brand visibility and improve search engine rankings.
• Responsible for the overall advertising budget, ensuring all campaigns deliver a positive ROI.
• Utilize data-driven insights to forecast trends and adjust advertising strategies accordingly.
• Collaborate with cross-functional teams to create compelling and engaging digital content.
• Stay current with emerging digital advertising trends and technologies in the healthcare industry.
• Regularly track and report on campaign performance, providing actionable insights and recommendations for improvement.
• Ensure all online advertising efforts align with the organization's overall marketing strategy and business goals.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in online advertising, with a focus on the healthcare industry.
• Proven experience in leading successful SEO and SEM campaigns.
• Strong knowledge of online advertising platforms including Meta, Twitter, YouTube, AdWorks, Bing, and others.
• Proficient in budget management and forecasting.
• Strong analytical skills with the ability to interpret and leverage data to drive decision making.
• Exceptional leadership skills with the ability to inspire and manage a high-performing team.
• Excellent communication and presentation skills.
• Deep understanding of the healthcare industry and its marketing landscape.
• Proven track record of delivering strong ROIs on digital advertising campaigns.
• Ability to stay current with emerging digital advertising trends and technologies in the healthcare industry.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Proven ability to manage multiple projects simultaneously while maintaining close attention to detail and meeting deadlines.

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.