Digital Marketing Specialist

Tier10 is a cutting-edge ad agency with a digital-first approach, and we are seeking a Digital Marketing Specialist to manage and optimize online campaigns across multiple platforms. In addition to managing campaigns, you will contribute to creating new digital products for both B2B and B2C businesses, while also presenting client results and supporting new business pitches. A deep knowledge of e-commerce platforms, particularly Shopify, is critical for success in this role. If you're passionate about driving results with paid and organic content, managing large budgets, and creating innovative digital products, this role is perfect for you This is a fully remote position ideal for someone who thrives in a flexible, digital setting. We offer a collaborative and innovative agency environment with professional development and growth opportunities within the digital marketing and product development space. Responsibilities: Develop, execute, and manage paid and organic content strategies across Google Ads, Meta (Facebook/Instagram), TikTok, and Pinterest Optimize ad campaigns using Google AdWords, GA4, Meta Ads Manager, and other digital platforms Manage large marketing budgets effectively, ensuring optimal allocation and spend efficiency across campaigns and platforms Create and refine custom audiences, leveraging first- and third-party data to drive targeted results Conduct A/B testing to measure performance, optimize ad creatives, and boost engagement Provide comprehensive reporting on campaign performance, including detailed data analysis, insights, and actionable recommendations for improving future campaigns Present campaign results and strategic insights to clients, ensuring transparency and clarity in all communications Participate in new business pitches, helping the agency secure new clients by presenting digital strategies and showcasing campaign success stories Stay up-to-date on digital marketing trends, platform updates, and best practices across various verticals Collaborate with internal teams to conceptualize and develop new digital products tailored to the needs of B2B and B2C clients, from e-commerce solutions to interactive tools Leverage your deep knowledge of e-commerce platforms, especially Shopify, to optimize campaigns, product listings, and customer experiences for e-commerce clients Drive innovation and new campaign ideas to elevate brand visibility and engagement Implement strategies to increase campaign ROI, ensuring budget efficiencies across platforms Collaborate with cross-functional teams remotely to align digital strategies with overall marketing goals Qualifications: Bachelor's degree in marketing, advertising, business, or a related field 3 years of experience in digital marketing with a focus on paid and organic strategies Certifications in Google Ads, GA4, or Meta Ads, preferred Knowledge of other digital platforms and tools, a plus Strong proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Ads, Instagram, TikTok, and Pinterest Expertise in managing large marketing budgets across multiple campaigns and ensuring efficient spend Expertise in setting up and managing custom audiences, with a deep understanding of audience segmentation and targeting Hands-on experience with A/B testing and using data to optimize campaign performance Excellent analytical skills, with the ability to interpret complex data and derive actionable insights Experience in developing digital products for both B2B and B2C markets In-depth knowledge of e-commerce platforms, especially Shopify, with experience optimizing campaigns and online storefronts for e-commerce clients Strong understanding of ad campaign efficiencies and ways to reduce cost while maximizing impact Ability to create comprehensive reporting for internal and external stakeholders, providing clear insights and recommendations Experience presenting to clients and explaining complex digital strategies and performance reports in an easy-to-understand manner Proven success in pitching digital strategies for new business, securing new clients through thoughtful presentations and strategic proposals Experience managing campaigns across different types of verticals, from B2B to consumer-focused brands Ability to work independently in a remote setting, with strong project management and communication skills Compensation Competitive compensation will be commensurate with experience. Participation in company benefit offerings include medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more. Next Steps If you are interested in this position and believe your experience is a perfect fit, please COMPLETE the online application.Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please. ABOUT TIER10 Tier10 brings together a team of professionals from the automotive, entertainment, and design worlds. Our creative is award winning. Our results are industry leading. We are humble, wear many hats, and dominate the automotive association vertical. We help one another climb; we don't climb over one another. Clients aren't just customers, they're partners. Integrity and a team-driven environment serve as incubators. If you're ready to be an idea engineer with some of the best collaborators in the industry, let's see where you can put your talents to work. Visit us at http://Tier10.com.