Bertelsmann
Coordinator, Digital Marketing
Bertelsmann, Los Angeles, California, United States, 90079
Come As You Are.
As the great Kurt Cobain* once said, "Come as you are." BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you're good at what you do, come as you are.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.*BMG is the proud representative of Kurt Cobain's publishing catalogue, including the 1992 single 'Come As You Are'.
Coordinator, Digital Marketing
Los Angeles, California
BMG's digitally focused Marketing department is an award-winning global team who work at the forefront of artist campaigns, leading the charge with expert insight into social media, audience development, online advertising, CRM, global activations and innovation for marketing. They are interconnected with our advertising & technology teams as well as BMG's campaign, sales and analytics teams. They work closely with artists and tech partners.
As a key member of BMG's Los Angeles team, your primary mission is to play a crucial role in our digital marketing efforts-supporting campaigns, activations, and innovative strategies for our artists. Reporting to the Director, Digital Marketing US, and working closely with the department's Digital Marketing Managers, you will be integral in shaping and executing high-impact digital campaigns. In your role as the department's coordinator, you'll be well-versed in the top-performing social platforms, staying up-to-date on emerging trends, and actively supporting the team in the setup, execution, and optimization of social and digital content for our artists. This position offers a unique opportunity for someone eager to dive deeper into the digital marketing landscape, learn cutting-edge tools and tactics, and make a measurable impact on how music is marketed today.
With a strong understanding of social media and the digital space, you'll help bring creative and data-driven ideas to life, working across various projects to help elevate BMG's artist roster in a competitive, fast-paced environment.
What You'll Be Doing.Providing direct support for the LA team by managing day-to-day digital marketing administrative needs to best serve the department, i.e. updating artist channels, creating tracking links, monitoring fan chatter, gathering key insights.Devising social timelines, writing and proofing copy, and monitoring fan engagement.Collaborating with Creative team on content and providing feedback on copy, design and specs needed for each social platform (X, Facebook, Instagram, Snapchat, TikTok, Triller, Tumblr).Overseeing digital advertising campaigns with our internal ads team.Identifying social influencers and/or working with a third-party agency to develop a partnership strategy for our music and content.Researching the latest trends in social media and conducting weekly updates.Reporting key insights and engagement across artist socials.Forming strong relationships with platform partners and artist management.Contributing to the global digital marketing team with learnings, developments and experiences.Adhering and contributing to the overall US digital marketing strategy.Must-Haves.
Power User of Social Media: Demonstrates excellent social writing and native platform editing skills, bringing a creative approach to supporting the teamDigital Trend Enthusiast :
Possesses a strong understanding and passion for current digital trends, particularly in the hip-hop/R&B and rock/metal genres.Detail-oriented:Exhibits a keen understanding of the artist's voice and audience to best engage consumers.Music Promotion & Fan Connection:Passionate about promoting music and connecting fans with their favorite (or soon-to-be favorite) artists.Organized Multi-Tasker:Highly organized and naturally adept at multi-tasking, with a strong willingness to learn more about various areas of digital marketing.Proactive Team Player: Takes initiative and works well in a team environment.It's also a
plus (not a must)
if you have a Bachelor's degree in marketing or a related field.
What's In It For You.
Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.Take time off to recharge with 19 days of vacation per year.Save money and time with our commuter benefits program.Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.Access well-being support 24/7 through our Employee Assistance Program.Kick off your weekends early with Summer Fridays.Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.Be inspired by our talented artists at our showcases and playbacks.
Pay Range
$46,000 - $51,500 per annum
The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.
Are you interested?
Follow the link to apply!
We are an E-Verify employer.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.
BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com
Company:
BMG Rights Management (US) LLC
Country:
United States of America
State/Region:
California
City:
Los Angeles
Postal Code:
90036
Job ID:
274864
Date: Oct 24, 2024
Location:
As the great Kurt Cobain* once said, "Come as you are." BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly inclusive work environment, where everyone can flourish. If you're good at what you do, come as you are.
All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.*BMG is the proud representative of Kurt Cobain's publishing catalogue, including the 1992 single 'Come As You Are'.
Coordinator, Digital Marketing
Los Angeles, California
BMG's digitally focused Marketing department is an award-winning global team who work at the forefront of artist campaigns, leading the charge with expert insight into social media, audience development, online advertising, CRM, global activations and innovation for marketing. They are interconnected with our advertising & technology teams as well as BMG's campaign, sales and analytics teams. They work closely with artists and tech partners.
As a key member of BMG's Los Angeles team, your primary mission is to play a crucial role in our digital marketing efforts-supporting campaigns, activations, and innovative strategies for our artists. Reporting to the Director, Digital Marketing US, and working closely with the department's Digital Marketing Managers, you will be integral in shaping and executing high-impact digital campaigns. In your role as the department's coordinator, you'll be well-versed in the top-performing social platforms, staying up-to-date on emerging trends, and actively supporting the team in the setup, execution, and optimization of social and digital content for our artists. This position offers a unique opportunity for someone eager to dive deeper into the digital marketing landscape, learn cutting-edge tools and tactics, and make a measurable impact on how music is marketed today.
With a strong understanding of social media and the digital space, you'll help bring creative and data-driven ideas to life, working across various projects to help elevate BMG's artist roster in a competitive, fast-paced environment.
What You'll Be Doing.Providing direct support for the LA team by managing day-to-day digital marketing administrative needs to best serve the department, i.e. updating artist channels, creating tracking links, monitoring fan chatter, gathering key insights.Devising social timelines, writing and proofing copy, and monitoring fan engagement.Collaborating with Creative team on content and providing feedback on copy, design and specs needed for each social platform (X, Facebook, Instagram, Snapchat, TikTok, Triller, Tumblr).Overseeing digital advertising campaigns with our internal ads team.Identifying social influencers and/or working with a third-party agency to develop a partnership strategy for our music and content.Researching the latest trends in social media and conducting weekly updates.Reporting key insights and engagement across artist socials.Forming strong relationships with platform partners and artist management.Contributing to the global digital marketing team with learnings, developments and experiences.Adhering and contributing to the overall US digital marketing strategy.Must-Haves.
Power User of Social Media: Demonstrates excellent social writing and native platform editing skills, bringing a creative approach to supporting the teamDigital Trend Enthusiast :
Possesses a strong understanding and passion for current digital trends, particularly in the hip-hop/R&B and rock/metal genres.Detail-oriented:Exhibits a keen understanding of the artist's voice and audience to best engage consumers.Music Promotion & Fan Connection:Passionate about promoting music and connecting fans with their favorite (or soon-to-be favorite) artists.Organized Multi-Tasker:Highly organized and naturally adept at multi-tasking, with a strong willingness to learn more about various areas of digital marketing.Proactive Team Player: Takes initiative and works well in a team environment.It's also a
plus (not a must)
if you have a Bachelor's degree in marketing or a related field.
What's In It For You.
Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.Take time off to recharge with 19 days of vacation per year.Save money and time with our commuter benefits program.Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.Access well-being support 24/7 through our Employee Assistance Program.Kick off your weekends early with Summer Fridays.Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.Be inspired by our talented artists at our showcases and playbacks.
Pay Range
$46,000 - $51,500 per annum
The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.
Are you interested?
Follow the link to apply!
We are an E-Verify employer.
For more information, please click on the following links.
E-Verify Participation Poster:
English / Spanish
E-Verify Right to Work Poster:
English
|
Spanish
BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
BMG - est. 2008 - is the world's fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world's Most Innovative Companies by Fast Company, BMG's pitch is unique - a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.
BMG's fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the broadcaster RTL Group, the trade book publisher Penguin Random House and the magazine publisher Gruner + Jahr. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com
Company:
BMG Rights Management (US) LLC
Country:
United States of America
State/Region:
California
City:
Los Angeles
Postal Code:
90036
Job ID:
274864
Date: Oct 24, 2024
Location: