Product Manager - Accessories (Onsite)

Job Summary: The Product Manager of Accessories will be responsible for understanding the competitive landscape, articulating our products' value propositions, analyzing industry pricing, and developing deep customer insights to guide our product strategy - with a particular focus on Chemicals, Drivetrain and Lighting. This role requires a strategic thinker with a keen eye for market trends and the ability to translate consumer needs into compelling product offerings.

Key Responsibilities:

• Conduct in-depth market analysis to identify and understand competitors' strengths, weaknesses, and strategies.
• Develop and refine the unique selling proposition (USP) for our products, ensuring they stand out in the marketplace.
• Establish and maintain a comprehensive pricing strategy that reflects market conditions, cost structures, and consumer perception of value.
• Gather and analyze customer insights through various methods such as surveys, interviews, and focus groups to inform product development and positioning.
• Collaborate with cross-functional teams, including marketing, sales, and R&D, to develop and execute product strategies that align with consumer needs and company goals.
• Monitor and report on product performance, market trends, and consumer feedback, adjusting strategies as necessary to achieve product objectives.
• Represent the organization at trade shows and events to gather market intelligence and promote our products.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• Proven experience in product management, preferably in a consumer-focused industry.
• Strong understanding of market research, competitive analysis, and consumer behavior.
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
• Strategic mindset with the ability to make data-driven decisions and drive product success in the market.
• Ability to work collaboratively in a fast-paced and dynamic environment.