Senior Paid Search Manager

The RoleWe’re looking for a Senior Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You’ll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on one of our biggest brands, a large retail client that will constantly challenge you to continue innovating. You’ll be trusted to oversee account activity, collaborate with managers from paid search and other channels, and come up with campaign strategies for your client.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.We offer:Remote-first culture*Unlimited PTOExtended Holiday break (Winter)Flexible schedules100% paid parental leave401(k) matchingMedical, Dental, Vision, Life, Pet InsuranceSponsored life insuranceShort Term Disability insurance and additional voluntary insuranceAnnual Class Pass credits and more!The anticipated annual salary for this role will range from $70,000 - $95,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.*This position requires this person to be located in Chicago and go into our client's Chicago office 2x a week**This position is not eligible for immigration sponsorshipYou Will BePlanning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your client.Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.Mentoring a pod of Coordinators, Associate Managers, and/or ManagersCreating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads, Microsoft Ads, Criteo, etc.Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.Working with direct response advertising strategies to drive sales revenue and/or qualified leads.Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.Creating and implementing campaign A/B test experiments to identify optimal campaign settings.Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.Analyzing paid search campaign results and adjust strategy and budgets accordingly.Communicating with your client regularly to discuss goals and deliver results.Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.You Must Have3+ years of experience managing multiple client portfolios in paid search industryExcellent verbal and written communication skillsExcellent analytical skillsDeep knowledge of the SEM industry and the paid search advertising modelExperience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaignsGeneral knowledge of search engine optimization (SEO), social advertising, and web usabilityStrong Microsoft Excel skills: pivot tables, VLOOKUPS and chart buildingExtremely well organized, able to balance client timelines and business needs, possibly across multiple clientsWork comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplaceAn understanding of customer lifetime value and optimizing towards profits based on client marginsAbility to manage expectations and prioritiesExperience presenting to senior-level client contactsStrong working knowledge with Google SuiteAgency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per clientWpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.

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