Nike
Director, Womens Lifestyle Brand Creative, North America
Nike, Los Angeles, California, United States, 90079
Rejoignez l'équipe NIKE, Inc.
Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la diversité et sur sa façon d'encourager l'imagination. La marque a besoin de personnes talentueuses, de leaders et de visionnaires. Chez NIKE, Inc., chacun contribue, par ses compétences et sa passion, à jouer un match difficile en constante évolution.
Les créateurs de storytelling, les équipes marketing et communications de NIKE, Inc. contribuent à définir le ton de notre marque. Ces experts créatifs mettent des mots sur l'innovation et la vision du sport de Nike par l'intermédiaire de la publicité, de la stratégie de marque, des interactions sur le Web et des présentations produits. Les équipes marketing et communications utilisent divers canaux, des magasins aux réseaux sociaux, pour faire le lien entre la science et l'art qui sous-tendent les innovations de Nike, et le cœur et l'esprit des athlètes du monde entier.
Le salaire de base annuel pour ce poste varie de 146 400,00 $ dans notre marché géographique le plus bas à 346 200,00 $ dans notre marché géographique le plus élevé. Le salaire réel variera en fonction de la localisation, des qualifications, des compétences et de l'expérience d'un candidat.
Brand Creative est l'Art du Storytelling. Nous sommes les narrateurs ! Telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We aim to make people feel and help them do sport on a daily basis.
WHO WE ARE LOOKING FOR
The North America Women’s Lifestyle Creative Director is based in Los Angeles and leads the Nike Women’s Lifestyle creative work streams in the North American Geography. This CD will deliver outstanding creative work that aligns with the North American Geo Lifestyle strategy and functional goals.
As our Lifestyle Creative Director, you will define and amplify the voice and graphic language that expresses the heart and soul of the brand, using athletes*, products, and services to inspire our consumers. You will lead and champion creative concepts and executions across North America in partnership with internal and external creative teams and other marketing functions. The work in North America will focus on seasonal and category defining creative launches and brand campaigns that go full end-to-end, including creative brand strategy, concepting, narrative, physical experiences, digital and social executions.
This role builds a positive relationship with the North America Consumer Construct & Lifestyle Marketing Function to help strategize against brand launches. Your experiences should be well rounded and include a mix of many subject areas, from concepting and implementing outstanding creative and branding, photoshoots and campaign development to strategy and narrative, and developing digital journeys driven by consumer insight. You'll have a clear digital platform understanding, with a knowledge of the different channels and the creative that clearly works into them, whilst driving compelling innovative solutions.
WHAT YOU WILL WORK ON
The work will be varied and will involve working from North American Geo Women’s Lifestyle briefs for projects that connect with the audience in outstanding ways. Innovative thinking, strategy, and tactical execution across the full Nike ecosystem (digital, social, apps, retail, physical experiences, etc.) and media that drive a full end-to-end Creative Offense. You will work from strategy through concept and finish with premium executions at all levels across all channels, always thinking about the next click and the audience. Understanding of social first campaigns and brand activations is a must.
This role will:
Manage the North America Women's Brand Creative Lifestyle team, providing leadership, inspiration, mentorship, support and direction. Encourage excellence, ambition, and team spirit.
Craft the future voice and storyline of the North America Geography Women’s lifestyle brand across every Nike consumer touchpoints.
Maintain clear communication and planning with a focus on setting the team up for success.
You’ll both lead your own workstreams whilst also empowering those around you to drive their own work independently.
Communicate concepts to various internal and external audiences, as a creative lead, you’ll be responsible to address feedback from various partners and drive the development of work to ensure that all work is delivered on time.
Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.
Deliver outstanding photography, video content, digital design, narrative and brand activations in service of Womens Lifestyle on key projects and moments.
Develop and maintain relationships with photographers, filmmakers, illustrators, designers, and their agents for editorial creative, working strategically with other leads in the business to ensure the strongest approach to external talent.
Lead all aspects of art direction and narrative for Women's Lifestyle shoots for key projects, ensuring our content is always on-brand, connected to sport, diverse, contemporary, desirable and within agreed budgets.
Review project work for highest standards of quality, consistency, accuracy and successful completion.
Collaborate with the larger team to critically evaluate the creative process and continually improve it.
WHO YOU WILL WORK WITH
You’ll work alongside other creative leads to drive functional excellence ensuring your team gets opportunities to learn, inspire and share knowledge with each other. Reporting directly to the Senior Creative Director, partnering closely with the brand marketing team and the other creative directors, art directors, narrative directors, designers, studio managers, and producers, while handling projects across multiple workstreams. External creatives are also a core part of your team – commissioning various work across multiple subject areas. You will collaborate with your counterparts across other internal Nike teams to ensure consistency across our work and help establish and develop our creative network, as well as align on the right stories at the right time against the right channels.
WHAT YOU BRING
Bachelor’s degree or higher in Design or related field or equivalent combination of education and experience.
Minimum of 8+ years of creative experience in creative direction, art direction and design; primarily passionate about consumer brands.
A love for all things sport, culture, style and fashion.
Experience in technical knowledge when it comes to campaign development, brand strategy, digital platforms, consumer journeys, and innovative practices.
Excellent leadership skills that enable the team to flourish in your team with a strong ability to listen and empower your team.
Experience leading photography and video/film productions, from pre-production, to on-set leadership and post-production.
Innovative storytelling across multiple categories with the ability to see a story where others don't.
Good experience in leading agencies and internal collaborators along with working well in a highly matrixed environment.
Exposure to, and in-depth understanding of consumer behavior. You have significant consumer knowledge in North America.
Ability to work on-site in a hybrid model in Los Angeles. This role is not open to full-time remote work or working out of other city offices.
NIKE, Inc. est une entreprise en pleine croissance cherchant à intégrer à son équipe des personnes capables de se développer avec elle. Nike offre un généreux programme de rémunération globale, un environnement de travail décontracté, une culture variée et inclusive et une atmosphère dynamique propice au développement professionnel. Quels que soient le site ou le poste, les employés de Nike partagent tous la même mission stimulante : apporter inspiration et innovation aux athlètes* du monde entier.
NIKE, Inc. s'engage à embaucher un personnel diversifié. Les candidats qualifiés seront considérés sans tenir compte de leur origine, couleur de peau, religion, sexe, nationalité, âge, orientation sexuelle, identité de genre, expression de genre, statut de vétéran ou handicap.
#J-18808-Ljbffr
Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la diversité et sur sa façon d'encourager l'imagination. La marque a besoin de personnes talentueuses, de leaders et de visionnaires. Chez NIKE, Inc., chacun contribue, par ses compétences et sa passion, à jouer un match difficile en constante évolution.
Les créateurs de storytelling, les équipes marketing et communications de NIKE, Inc. contribuent à définir le ton de notre marque. Ces experts créatifs mettent des mots sur l'innovation et la vision du sport de Nike par l'intermédiaire de la publicité, de la stratégie de marque, des interactions sur le Web et des présentations produits. Les équipes marketing et communications utilisent divers canaux, des magasins aux réseaux sociaux, pour faire le lien entre la science et l'art qui sous-tendent les innovations de Nike, et le cœur et l'esprit des athlètes du monde entier.
Le salaire de base annuel pour ce poste varie de 146 400,00 $ dans notre marché géographique le plus bas à 346 200,00 $ dans notre marché géographique le plus élevé. Le salaire réel variera en fonction de la localisation, des qualifications, des compétences et de l'expérience d'un candidat.
Brand Creative est l'Art du Storytelling. Nous sommes les narrateurs ! Telling powerful, meaningful stories across the entire brand ecosystem, leveraging all existing and new platforms to inspire, enable and engage athletes*, while driving brand distinction and business impact. We aim to make people feel and help them do sport on a daily basis.
WHO WE ARE LOOKING FOR
The North America Women’s Lifestyle Creative Director is based in Los Angeles and leads the Nike Women’s Lifestyle creative work streams in the North American Geography. This CD will deliver outstanding creative work that aligns with the North American Geo Lifestyle strategy and functional goals.
As our Lifestyle Creative Director, you will define and amplify the voice and graphic language that expresses the heart and soul of the brand, using athletes*, products, and services to inspire our consumers. You will lead and champion creative concepts and executions across North America in partnership with internal and external creative teams and other marketing functions. The work in North America will focus on seasonal and category defining creative launches and brand campaigns that go full end-to-end, including creative brand strategy, concepting, narrative, physical experiences, digital and social executions.
This role builds a positive relationship with the North America Consumer Construct & Lifestyle Marketing Function to help strategize against brand launches. Your experiences should be well rounded and include a mix of many subject areas, from concepting and implementing outstanding creative and branding, photoshoots and campaign development to strategy and narrative, and developing digital journeys driven by consumer insight. You'll have a clear digital platform understanding, with a knowledge of the different channels and the creative that clearly works into them, whilst driving compelling innovative solutions.
WHAT YOU WILL WORK ON
The work will be varied and will involve working from North American Geo Women’s Lifestyle briefs for projects that connect with the audience in outstanding ways. Innovative thinking, strategy, and tactical execution across the full Nike ecosystem (digital, social, apps, retail, physical experiences, etc.) and media that drive a full end-to-end Creative Offense. You will work from strategy through concept and finish with premium executions at all levels across all channels, always thinking about the next click and the audience. Understanding of social first campaigns and brand activations is a must.
This role will:
Manage the North America Women's Brand Creative Lifestyle team, providing leadership, inspiration, mentorship, support and direction. Encourage excellence, ambition, and team spirit.
Craft the future voice and storyline of the North America Geography Women’s lifestyle brand across every Nike consumer touchpoints.
Maintain clear communication and planning with a focus on setting the team up for success.
You’ll both lead your own workstreams whilst also empowering those around you to drive their own work independently.
Communicate concepts to various internal and external audiences, as a creative lead, you’ll be responsible to address feedback from various partners and drive the development of work to ensure that all work is delivered on time.
Work strategically to drive brand awareness and deliver strong engagement through creative deliverables.
Deliver outstanding photography, video content, digital design, narrative and brand activations in service of Womens Lifestyle on key projects and moments.
Develop and maintain relationships with photographers, filmmakers, illustrators, designers, and their agents for editorial creative, working strategically with other leads in the business to ensure the strongest approach to external talent.
Lead all aspects of art direction and narrative for Women's Lifestyle shoots for key projects, ensuring our content is always on-brand, connected to sport, diverse, contemporary, desirable and within agreed budgets.
Review project work for highest standards of quality, consistency, accuracy and successful completion.
Collaborate with the larger team to critically evaluate the creative process and continually improve it.
WHO YOU WILL WORK WITH
You’ll work alongside other creative leads to drive functional excellence ensuring your team gets opportunities to learn, inspire and share knowledge with each other. Reporting directly to the Senior Creative Director, partnering closely with the brand marketing team and the other creative directors, art directors, narrative directors, designers, studio managers, and producers, while handling projects across multiple workstreams. External creatives are also a core part of your team – commissioning various work across multiple subject areas. You will collaborate with your counterparts across other internal Nike teams to ensure consistency across our work and help establish and develop our creative network, as well as align on the right stories at the right time against the right channels.
WHAT YOU BRING
Bachelor’s degree or higher in Design or related field or equivalent combination of education and experience.
Minimum of 8+ years of creative experience in creative direction, art direction and design; primarily passionate about consumer brands.
A love for all things sport, culture, style and fashion.
Experience in technical knowledge when it comes to campaign development, brand strategy, digital platforms, consumer journeys, and innovative practices.
Excellent leadership skills that enable the team to flourish in your team with a strong ability to listen and empower your team.
Experience leading photography and video/film productions, from pre-production, to on-set leadership and post-production.
Innovative storytelling across multiple categories with the ability to see a story where others don't.
Good experience in leading agencies and internal collaborators along with working well in a highly matrixed environment.
Exposure to, and in-depth understanding of consumer behavior. You have significant consumer knowledge in North America.
Ability to work on-site in a hybrid model in Los Angeles. This role is not open to full-time remote work or working out of other city offices.
NIKE, Inc. est une entreprise en pleine croissance cherchant à intégrer à son équipe des personnes capables de se développer avec elle. Nike offre un généreux programme de rémunération globale, un environnement de travail décontracté, une culture variée et inclusive et une atmosphère dynamique propice au développement professionnel. Quels que soient le site ou le poste, les employés de Nike partagent tous la même mission stimulante : apporter inspiration et innovation aux athlètes* du monde entier.
NIKE, Inc. s'engage à embaucher un personnel diversifié. Les candidats qualifiés seront considérés sans tenir compte de leur origine, couleur de peau, religion, sexe, nationalité, âge, orientation sexuelle, identité de genre, expression de genre, statut de vétéran ou handicap.
#J-18808-Ljbffr