Fogo de Chão
Vice President of Omnichannel Marketing
Fogo de Chão, Dallas, Texas, United States, 75215
Vice President of Omnichannel Marketing
Apply locations: Dallas, TexasTime type: Full timePosted on: Posted 4 Days AgoJob requisition id: R19636At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco. Our mission is to ignite fire and joy to care for our team, our guests, and our communities. We believe better futures start when we bring our best to the table every day to Feed a Purposeful Future – starting with our team members. We feed our teams with fulfilling job opportunities, making space around the table so everyone feels welcome. At Fogo, we’ll provide you with a fulfilling career with professional and personal growth opportunities at every level. Our values of teamwork, integrity, excellence, humility, and Deixa Comigo (we’ve got you!) are more than just words, it’s how we do things every day.Position Overview:We are seeking a highly skilled, strategic Vice President of Omnichannel to lead and innovate our omnichannel customer experience. This role will be pivotal in integrating and optimizing all customer touchpoints, including our website, app, loyalty programs, CRM, marketing analytics, concierge platform, and customer insights. The VP of Omnichannel will report directly to the Chief Marketing Officer and work closely with the VP of Brand Marketing, VP of Enterprise Data, Director of Brand Communications, and others in the organization to enhance our customer engagement and satisfaction.Key Responsibilities:Omnichannel Strategy Development:• Develop and execute a comprehensive omnichannel strategy to measurably enhance customer experience across all digital and physical touchpoints.• Partner with management and agency to identify, prioritize, and enable the most valuable components of a seamless 5-star experience for our customers, considering the entire customer journey and integrated across all customer channels.Customer Loyalty & CRM/CDP:• Lead the development, execution, and optimization of profitable loyalty marketing strategies and Customer Relationship Management /Customer Data Platform CRM/CDP initiatives to drive customer traffic with trial and frequency. Deeply understand the impact of these programs on customer behavior and which segments of customers are responding in which ways. In partnership with agency and CMO, identify, prioritize, measure, goal and test key metrics.Consumer and Data Insights:• Develop and leverage consumer and data insights, competitive assessments, market research, and engagement analysis to innovate, experiment, develop programming, measure, and optimize performance.• With the CMO and agency, lead efforts to gather, analyze, and integrate customer feedback and insights across all channels; bring the integrated and cohesive voice of the customer to inform decision-making in all forums and refine programming.Marketing Analytics and Insights:• Develop and implement robust marketing analytics to measure the effectiveness of omnichannel campaigns.• Provide actionable insights to the executive team and board, using data to drive decision-making and strategy adjustments.Digital Platforms Management:• Oversee the creation, management, and continuous improvement of the Fogo de Chão website, mobile app, and concierge platforms.• Ensure these platforms are user-friendly, engaging, and aligned with the brand’s goals, customer, and business-user needs.• Develop and maintain dashboards with performance metrics demonstrating health, progress, goals, and opportunities across platforms.Skills:Must-haves: Collaboration, Communication, Leadership, Team Development, Player-Coach.• Close collaboration with VP Brand Marketing and Director Brand Communications to ensure brand consistency and strategic alignment.• Regular cross-functional teaming with technology, operations, and finance to integrate CRM into all touchpoints and manage program ROI.• Ability to gain field engagement and support through education and enthusiasm.• Readiness to lead and mentor Insights Analyst and other team members to enhance skills and foster a culture of innovation and continuous improvement.• Comfort communicating omnichannel strategies and performance to all audiences, field, Executive Team, Board, etc.Qualifications:● Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.● Minimum 15 years’ experience in omnichannel marketing, digital marketing, or a related role, preferably in the hospitality or restaurant industry; Management consulting experience a plus.● Very strong analytical skills with the ability to interpret data and provide actionable insights.● Player coach mentality, able to dive into detail and pull up to strategize.● Proven track record of developing and implementing successful omnichannel strategies.● Excellent communication skills including at most senior levels.● Demonstrated leadership abilities and experience working cross-functional teams.● Deep understanding of customer experience management and loyalty programs.● Proficiency in marketing analytics tools and CRM platforms.About Us
At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco. Our mission is to ignite fire and joy to care for our team, our guests, and our communities.We believe better futures start when we bring our best to the table every day to Feed a Purposeful Future – starting with our team members. We feed our teams with fulfilling job opportunities, making space around the table so everyone feels welcome. At Fogo, we’ll provide you with a fulfilling career with professional and personal growth opportunities at every level. Our values of teamwork, integrity, excellence, humility, and Deixa Comigo (we’ve got you!) are more than just words, it’s how we do things every day.
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Apply locations: Dallas, TexasTime type: Full timePosted on: Posted 4 Days AgoJob requisition id: R19636At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco. Our mission is to ignite fire and joy to care for our team, our guests, and our communities. We believe better futures start when we bring our best to the table every day to Feed a Purposeful Future – starting with our team members. We feed our teams with fulfilling job opportunities, making space around the table so everyone feels welcome. At Fogo, we’ll provide you with a fulfilling career with professional and personal growth opportunities at every level. Our values of teamwork, integrity, excellence, humility, and Deixa Comigo (we’ve got you!) are more than just words, it’s how we do things every day.Position Overview:We are seeking a highly skilled, strategic Vice President of Omnichannel to lead and innovate our omnichannel customer experience. This role will be pivotal in integrating and optimizing all customer touchpoints, including our website, app, loyalty programs, CRM, marketing analytics, concierge platform, and customer insights. The VP of Omnichannel will report directly to the Chief Marketing Officer and work closely with the VP of Brand Marketing, VP of Enterprise Data, Director of Brand Communications, and others in the organization to enhance our customer engagement and satisfaction.Key Responsibilities:Omnichannel Strategy Development:• Develop and execute a comprehensive omnichannel strategy to measurably enhance customer experience across all digital and physical touchpoints.• Partner with management and agency to identify, prioritize, and enable the most valuable components of a seamless 5-star experience for our customers, considering the entire customer journey and integrated across all customer channels.Customer Loyalty & CRM/CDP:• Lead the development, execution, and optimization of profitable loyalty marketing strategies and Customer Relationship Management /Customer Data Platform CRM/CDP initiatives to drive customer traffic with trial and frequency. Deeply understand the impact of these programs on customer behavior and which segments of customers are responding in which ways. In partnership with agency and CMO, identify, prioritize, measure, goal and test key metrics.Consumer and Data Insights:• Develop and leverage consumer and data insights, competitive assessments, market research, and engagement analysis to innovate, experiment, develop programming, measure, and optimize performance.• With the CMO and agency, lead efforts to gather, analyze, and integrate customer feedback and insights across all channels; bring the integrated and cohesive voice of the customer to inform decision-making in all forums and refine programming.Marketing Analytics and Insights:• Develop and implement robust marketing analytics to measure the effectiveness of omnichannel campaigns.• Provide actionable insights to the executive team and board, using data to drive decision-making and strategy adjustments.Digital Platforms Management:• Oversee the creation, management, and continuous improvement of the Fogo de Chão website, mobile app, and concierge platforms.• Ensure these platforms are user-friendly, engaging, and aligned with the brand’s goals, customer, and business-user needs.• Develop and maintain dashboards with performance metrics demonstrating health, progress, goals, and opportunities across platforms.Skills:Must-haves: Collaboration, Communication, Leadership, Team Development, Player-Coach.• Close collaboration with VP Brand Marketing and Director Brand Communications to ensure brand consistency and strategic alignment.• Regular cross-functional teaming with technology, operations, and finance to integrate CRM into all touchpoints and manage program ROI.• Ability to gain field engagement and support through education and enthusiasm.• Readiness to lead and mentor Insights Analyst and other team members to enhance skills and foster a culture of innovation and continuous improvement.• Comfort communicating omnichannel strategies and performance to all audiences, field, Executive Team, Board, etc.Qualifications:● Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.● Minimum 15 years’ experience in omnichannel marketing, digital marketing, or a related role, preferably in the hospitality or restaurant industry; Management consulting experience a plus.● Very strong analytical skills with the ability to interpret data and provide actionable insights.● Player coach mentality, able to dive into detail and pull up to strategize.● Proven track record of developing and implementing successful omnichannel strategies.● Excellent communication skills including at most senior levels.● Demonstrated leadership abilities and experience working cross-functional teams.● Deep understanding of customer experience management and loyalty programs.● Proficiency in marketing analytics tools and CRM platforms.About Us
At Fogo de Chão, we strive to give our guests an unforgettable dining experience of discovery while showcasing the Culinary Art of Churrasco. Our mission is to ignite fire and joy to care for our team, our guests, and our communities.We believe better futures start when we bring our best to the table every day to Feed a Purposeful Future – starting with our team members. We feed our teams with fulfilling job opportunities, making space around the table so everyone feels welcome. At Fogo, we’ll provide you with a fulfilling career with professional and personal growth opportunities at every level. Our values of teamwork, integrity, excellence, humility, and Deixa Comigo (we’ve got you!) are more than just words, it’s how we do things every day.
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