Niantic
Senior Product Marketing Manager
Niantic, San Francisco, California, United States, 94199
We're looking for a Senior Product Marketing Manager to join Niantic's Platform Go-To-Market team, working to transform the real world into a platform for XR experiences. We have an ambitious, human-centric vision for the future of spatial computing, where technology connects us to the people and places that matter (rather than separating us). If you're a creative and analytical product marketer who's searching for a career-defining opportunity and wants to make that vision a reality, you could be a great fit for this role.Responsibilities
As our Senior Product Marketing Manager you'll lead GTM for consumer experiences that bring the immersive magic of real-world XR to life. You'll have the opportunity to broaden your repertoire by working on a first-of-its kind cross-device experience, including an HMD app. You will define our target segments and positioning, author our messaging, and develop cross-functional strategies to find, engage and retain users. You'll lead all aspects of delivering your marketing roadmap, and analyze tactics then iterate based on performance. This is a role with significant autonomy, and as such you'll also decide how to allocate budget to achieve your goals.Qualifications
8+ years of relevant marketing experience, including having been a senior contributor in a team that has launched and grown a top-tier game. It’s a plus if you've worked on a headset app, a creator-consumer platform or have category creation experience.Strategic operator. You excel in precisely identifying the highest impact opportunities and problems, designing plans to solve them, seeing plans through and iterating based on their performance.Strong project planning and management abilities. You naturally think several steps ahead to identify and mitigate risks, doing so across multiple work streams at once.Startup mentality. You enjoy leaning into constraints with your tenacity, creativity and business nous. You get the basics right and work with urgency to achieve results, fast.Exceptional storyteller. You combine a precise command of language with a deep appreciation for Niantic’s products and goals to craft and convey effective messaging, internally and externally.Influential without authority. You combine authenticity, logic and empathy to build then leverage trust with colleagues.Pragmatic prioritization. You use your understanding of company goals and conviction on how to achieve those to make the best use of constrained resources.Open-minded. You appreciate the value of diverse opinions and are skilled at bringing them together to create better outcomes.An unfailingly consistent ownership mentality. Colleagues can rely on you completely to get the job done, no matter how complex it is.The total compensation package for this position includes a new hire offer base salary range of $188,100 - $209,000 + bonus + equity + benefits.Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process.Join the Niantic team!
Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving!
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As our Senior Product Marketing Manager you'll lead GTM for consumer experiences that bring the immersive magic of real-world XR to life. You'll have the opportunity to broaden your repertoire by working on a first-of-its kind cross-device experience, including an HMD app. You will define our target segments and positioning, author our messaging, and develop cross-functional strategies to find, engage and retain users. You'll lead all aspects of delivering your marketing roadmap, and analyze tactics then iterate based on performance. This is a role with significant autonomy, and as such you'll also decide how to allocate budget to achieve your goals.Qualifications
8+ years of relevant marketing experience, including having been a senior contributor in a team that has launched and grown a top-tier game. It’s a plus if you've worked on a headset app, a creator-consumer platform or have category creation experience.Strategic operator. You excel in precisely identifying the highest impact opportunities and problems, designing plans to solve them, seeing plans through and iterating based on their performance.Strong project planning and management abilities. You naturally think several steps ahead to identify and mitigate risks, doing so across multiple work streams at once.Startup mentality. You enjoy leaning into constraints with your tenacity, creativity and business nous. You get the basics right and work with urgency to achieve results, fast.Exceptional storyteller. You combine a precise command of language with a deep appreciation for Niantic’s products and goals to craft and convey effective messaging, internally and externally.Influential without authority. You combine authenticity, logic and empathy to build then leverage trust with colleagues.Pragmatic prioritization. You use your understanding of company goals and conviction on how to achieve those to make the best use of constrained resources.Open-minded. You appreciate the value of diverse opinions and are skilled at bringing them together to create better outcomes.An unfailingly consistent ownership mentality. Colleagues can rely on you completely to get the job done, no matter how complex it is.The total compensation package for this position includes a new hire offer base salary range of $188,100 - $209,000 + bonus + equity + benefits.Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process.Join the Niantic team!
Niantic's global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform, which powers Pokémon GO, also supports the company's other games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers use Niantic’s platform to build their own AR applications and experiences, either with the Lightship Platform or directly through the web with 8th Wall.We believe that cultivating a workplace where our people are supported and included is essential to creating great products our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.Niantic is a hybrid first company. We believe that in person interaction and collaboration fosters creativity, a sense of community, and is critical to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.We're a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving!
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