Aquent
Digital Marketing Specialist-Paid Media
Aquent, San Francisco, California, United States, 94199
A global technology company is looking for a
Digital Marketing Specialist/Paid Media.Job Responsibilities:Assist with planning, development, and execution of paid marketing and other marketing campaigns.Manage and optimize campaigns to maximize campaign efficiency and effectiveness.Conduct A/B tests on paid marketing initiatives, such as ad copy and creative, to determine campaign effectiveness and make data-driven decisions.Develop and test against hypotheses in search of new growth vectors for viewers, creators, and spenders on Twitch.Monitor, analyze, and report on performance of campaigns with key metrics (CPC, CPA, etc.) and offer recommendations to improve efficiency.Make data-driven decisions to improve effectiveness of key growth channels such as email, notifications, and digital marketing channels.Work closely with cross-functional teams, including Creative, Data Science, Product, Engineering, and Legal.Qualifications:1-3 years of experience in Growth Marketing with familiarity with paid marketing.Proficient in digital ad platforms (e.g. Meta, X, TikTok, Google Adwords, and Snapchat) and one or more analytics tools (e.g. Excel, Tableau, Mode).Familiarity with A/B testing tools and methodologies.Ability to manage multiple projects simultaneously.Excellent written and verbal communication skills.Bachelor’s degree in Marketing, Business, Communications, or a related field.Basic SQL knowledge.Basic Ad tech knowledge.Experience planning and executing House Ads and App Store campaigns.The target hiring compensation range for this role is $33.26 to $36.95 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
#J-18808-Ljbffr
Digital Marketing Specialist/Paid Media.Job Responsibilities:Assist with planning, development, and execution of paid marketing and other marketing campaigns.Manage and optimize campaigns to maximize campaign efficiency and effectiveness.Conduct A/B tests on paid marketing initiatives, such as ad copy and creative, to determine campaign effectiveness and make data-driven decisions.Develop and test against hypotheses in search of new growth vectors for viewers, creators, and spenders on Twitch.Monitor, analyze, and report on performance of campaigns with key metrics (CPC, CPA, etc.) and offer recommendations to improve efficiency.Make data-driven decisions to improve effectiveness of key growth channels such as email, notifications, and digital marketing channels.Work closely with cross-functional teams, including Creative, Data Science, Product, Engineering, and Legal.Qualifications:1-3 years of experience in Growth Marketing with familiarity with paid marketing.Proficient in digital ad platforms (e.g. Meta, X, TikTok, Google Adwords, and Snapchat) and one or more analytics tools (e.g. Excel, Tableau, Mode).Familiarity with A/B testing tools and methodologies.Ability to manage multiple projects simultaneously.Excellent written and verbal communication skills.Bachelor’s degree in Marketing, Business, Communications, or a related field.Basic SQL knowledge.Basic Ad tech knowledge.Experience planning and executing House Ads and App Store campaigns.The target hiring compensation range for this role is $33.26 to $36.95 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
#J-18808-Ljbffr