Aquent
Product Marketing Manager
Aquent, San Francisco, California, United States, 94199
Our client is seeking a Product Marketing Manager to join their team. The Business Product Marketing team finds the intersection between people’s needs, marketers’ needs, and our clients strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products they build enable businesses to grow and communities to prosper. The Product Marketing Manager will be responsible for driving market requirements and launch plans for our clients solutions across our advertiser interfaces for all advertisers using their platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.Responsibilities:
Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering (of Core Ads Insights team)Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing productsPartner with cross-functional teams across the clients organization that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic mannerEnsure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needsOwn go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioningMust-haves:
MBA or other relevant advanced degree.Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)6+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting (advertising specifically online media products/digital marketing products)Experience collaborating across cross-functional teams with the ability to influence behavior and drive resolution in the context of competing perspectives. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.Strong Analytical skillsNice to have:
Former Google experience in ads productsExperience working with Ads measurement productsExperience working with 3rd party measurement providers such as Appsflyer, Adjust, NorthBeam, TripleWhale and Adobe.The target hiring compensation range for this role is $98 to $107 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.Client Description
Based in Menlo Park, California, this top social media company builds technologies that help people connect. Their mission is to give people the power to build community and bring the world closer together.With a culture of constantly iterating, solving problems and working together to connect people all over the world, it’s important that their workforce reflects the diversity of the people they serve. Hiring people with different backgrounds and points of view helps make better decisions, build better products and create better experiences for everyone.Working here, you’ll:• Be part of their mission of community building• Work on the most visible apps and services in the social media industry• Work in an Agile environment, in constant iteration and problem-solving mode• Have a hand in developing products that empower more than 3 billion people around the world to share ideas, offer support and make a difference.
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Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering (of Core Ads Insights team)Deeply understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing productsPartner with cross-functional teams across the clients organization that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic mannerEnsure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needsOwn go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioningMust-haves:
MBA or other relevant advanced degree.Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)6+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting (advertising specifically online media products/digital marketing products)Experience collaborating across cross-functional teams with the ability to influence behavior and drive resolution in the context of competing perspectives. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.Strong Analytical skillsNice to have:
Former Google experience in ads productsExperience working with Ads measurement productsExperience working with 3rd party measurement providers such as Appsflyer, Adjust, NorthBeam, TripleWhale and Adobe.The target hiring compensation range for this role is $98 to $107 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.Client Description
Based in Menlo Park, California, this top social media company builds technologies that help people connect. Their mission is to give people the power to build community and bring the world closer together.With a culture of constantly iterating, solving problems and working together to connect people all over the world, it’s important that their workforce reflects the diversity of the people they serve. Hiring people with different backgrounds and points of view helps make better decisions, build better products and create better experiences for everyone.Working here, you’ll:• Be part of their mission of community building• Work on the most visible apps and services in the social media industry• Work in an Agile environment, in constant iteration and problem-solving mode• Have a hand in developing products that empower more than 3 billion people around the world to share ideas, offer support and make a difference.
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