LEGO Gruppe
Director, U.S. Earned & Events
LEGO Gruppe, Boston, Massachusetts, us, 02298
Job Description
Are you ready to create some of the world’s most innovative and imaginative products?
As a leader in this role, you'll shape the narrative and bring fresh, untold stories to life in exciting new ways!
Core Responsibilities
Drive U.S. Earned & Events strategy and execution
Build Earned & Events programs and campaigns that drive business impact and measurable action
Develop new and innovative approaches to telling the LEGO Group’s story in the U.S. to key audiences
Translate U.S. business needs into narratives in collaboration with broader marketing team
Lead campaign / seasonal planning process and integration with key partners
Manage Earned & Events agency resources and overall performance
Serve as key point-of-contact and collaborate cross-functionally with channel teams (including Global Social and Global M&C [Influencers, Newsroom])
Play your part in our team succeeding
The Earned & Events team plays a critical role within our U.S. Marketing organization, shaping and telling the company’s story to the audiences that matter most. The Director, U.S. Earned and Events leads and collaborates with a team of experts who build creative, strategic and actionable earned media campaigns / executions and event experiences to deliver long-term brand love and business growth.
Do you have what it takes?
Previous PR / communications experience inside a large, global consumer brand
Experience managing and producing large-scale consumer events / activations
Demonstrable skill in influencer strategy, management and activation
PR agency / partner management experience and demonstrable experience overseeing operational budgets in excess of $5 million annually
Proven experience in launching consumer products, with a strong passion for driving innovative and comprehensive campaigns
Strong people management capabilities; history of growing and advancing team members
“Player-coach” mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level
Creative problem solver; finds the positive in the most challenging of circumstances
Previous experience both within an agency and consumer packaged goods brand preferred
Previous experience working with / within a global marketing organization strongly recommended
Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational structures, a plus!
Additional details on this position
The salary for this position has a range of
$151,100 - $226,700 USD
based on anticipated responsibilities, market benchmarks, and organizational constraints.
This position will initially be based at 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston Street by mid-2025.
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition.
What’s in it for you?
Here are some of what to expect:
Family Care Leave
– We offer enhanced paid leave options for those important times.
Insurances
– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing
– We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
Colleague Discount
– We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus
– We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace
– When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
#J-18808-Ljbffr
Are you ready to create some of the world’s most innovative and imaginative products?
As a leader in this role, you'll shape the narrative and bring fresh, untold stories to life in exciting new ways!
Core Responsibilities
Drive U.S. Earned & Events strategy and execution
Build Earned & Events programs and campaigns that drive business impact and measurable action
Develop new and innovative approaches to telling the LEGO Group’s story in the U.S. to key audiences
Translate U.S. business needs into narratives in collaboration with broader marketing team
Lead campaign / seasonal planning process and integration with key partners
Manage Earned & Events agency resources and overall performance
Serve as key point-of-contact and collaborate cross-functionally with channel teams (including Global Social and Global M&C [Influencers, Newsroom])
Play your part in our team succeeding
The Earned & Events team plays a critical role within our U.S. Marketing organization, shaping and telling the company’s story to the audiences that matter most. The Director, U.S. Earned and Events leads and collaborates with a team of experts who build creative, strategic and actionable earned media campaigns / executions and event experiences to deliver long-term brand love and business growth.
Do you have what it takes?
Previous PR / communications experience inside a large, global consumer brand
Experience managing and producing large-scale consumer events / activations
Demonstrable skill in influencer strategy, management and activation
PR agency / partner management experience and demonstrable experience overseeing operational budgets in excess of $5 million annually
Proven experience in launching consumer products, with a strong passion for driving innovative and comprehensive campaigns
Strong people management capabilities; history of growing and advancing team members
“Player-coach” mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level
Creative problem solver; finds the positive in the most challenging of circumstances
Previous experience both within an agency and consumer packaged goods brand preferred
Previous experience working with / within a global marketing organization strongly recommended
Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational structures, a plus!
Additional details on this position
The salary for this position has a range of
$151,100 - $226,700 USD
based on anticipated responsibilities, market benchmarks, and organizational constraints.
This position will initially be based at 10 St. James Street in Boston, before moving to a new office location at 1001 Boylston Street by mid-2025.
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition.
What’s in it for you?
Here are some of what to expect:
Family Care Leave
– We offer enhanced paid leave options for those important times.
Insurances
– All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing
– We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
Colleague Discount
– We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus
– We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Your workplace
– When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
#J-18808-Ljbffr