PayPal
Senior Director, Marketing Effectiveness
PayPal, San Jose, California, United States, 95199
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness.
Job Description Summary:
The Marketing Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment’s effectiveness for the Consumer segment and Global Marketing. This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real-time insights into the impact of marketing actions across the Consumer funnel.
Job Description:
PayPal is establishing The Investment ROI and Effectiveness office within the Consumer / Marketing organization to develop and implement a high-fidelity ROI measurement framework, to power better decision-making by commercial and marketing leaders, optimize returns, and ensure effectiveness of investment. The office will collaborate closely with Finance, Marketing, Business Analytics, and Consumer Segment owners.
Responsibilities:
ROI models:
partner with the CFO’s office to develop financial models that assess the financial performance of projects and investments
Investment governance:
create and execute governance process for monthly and quarterly investment reviews
Performance/ ROI Analysis:
Analyze performance data to identify trends, insights, and areas of improvement to increase the return on investment for Consumer and Marketing initiatives
Effectiveness framework:
Develop and implement strategies to enhance the effectiveness and efficiency of marketing campaigns/programs
Effectiveness capabilities build-out:
Develop high-fidelity measurement framework to enable better decision-making by commercial and marketing leaders, thereby increasing ROI.
Effectiveness insights:
present findings and strategic recommendations to senior management to optimize media mix, creatives, messaging, and overall cost of acquisition
Operation reviews:
Partner with the business operations office on the execution of the consumer segment operating rhythms
Qualifications and Requirements:
Candidate should have 10-15 years of relevant experience, including several years in senior leadership roles overseeing ROI/effectiveness initiatives
Proven executive leadership experience in driving large-scale measurement programs and managing complex change initiatives within a corporate environment
Proven experience in Marketing Mix Models, Multitouch Attribution, Last touch attribution to measure end-to-end campaigns
Passion for staying on the cutting edge of marketing and tech capabilities that deliver real-time insights for investment optimization
Strong analytical and problem-solving skills, with the ability to synthesize complex information, drive data-driven decision-making and connect efforts with broader business objectives and strategic priorities.
Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.
Successful track record of building and leading high-performing teams, fostering a culture of collaboration, innovation, and continuous improvement.
Experience in financial services / payment industry is a plus
PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The U.S. national annual pay range for this role is $143400 to $285450.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.
Commitment to Diversity and Inclusion:
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
#J-18808-Ljbffr
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness.
Job Description Summary:
The Marketing Effectiveness Leader oversees cross-functional initiatives and governance to ensure the total investment’s effectiveness for the Consumer segment and Global Marketing. This leader will design and develop a best-in-class measurement framework to guide and optimize investment decisions. Working closely with business analytics and technology teams, this individual will develop and implement capabilities to provide real-time insights into the impact of marketing actions across the Consumer funnel.
Job Description:
PayPal is establishing The Investment ROI and Effectiveness office within the Consumer / Marketing organization to develop and implement a high-fidelity ROI measurement framework, to power better decision-making by commercial and marketing leaders, optimize returns, and ensure effectiveness of investment. The office will collaborate closely with Finance, Marketing, Business Analytics, and Consumer Segment owners.
Responsibilities:
ROI models:
partner with the CFO’s office to develop financial models that assess the financial performance of projects and investments
Investment governance:
create and execute governance process for monthly and quarterly investment reviews
Performance/ ROI Analysis:
Analyze performance data to identify trends, insights, and areas of improvement to increase the return on investment for Consumer and Marketing initiatives
Effectiveness framework:
Develop and implement strategies to enhance the effectiveness and efficiency of marketing campaigns/programs
Effectiveness capabilities build-out:
Develop high-fidelity measurement framework to enable better decision-making by commercial and marketing leaders, thereby increasing ROI.
Effectiveness insights:
present findings and strategic recommendations to senior management to optimize media mix, creatives, messaging, and overall cost of acquisition
Operation reviews:
Partner with the business operations office on the execution of the consumer segment operating rhythms
Qualifications and Requirements:
Candidate should have 10-15 years of relevant experience, including several years in senior leadership roles overseeing ROI/effectiveness initiatives
Proven executive leadership experience in driving large-scale measurement programs and managing complex change initiatives within a corporate environment
Proven experience in Marketing Mix Models, Multitouch Attribution, Last touch attribution to measure end-to-end campaigns
Passion for staying on the cutting edge of marketing and tech capabilities that deliver real-time insights for investment optimization
Strong analytical and problem-solving skills, with the ability to synthesize complex information, drive data-driven decision-making and connect efforts with broader business objectives and strategic priorities.
Excellent communication and stakeholder management abilities, with the capacity to influence and align diverse groups across the organization.
Successful track record of building and leading high-performing teams, fostering a culture of collaboration, innovation, and continuous improvement.
Experience in financial services / payment industry is a plus
PayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The U.S. national annual pay range for this role is $143400 to $285450.
For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.
Our Benefits:
At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.
We have great benefits including a flexible work environment, employee shares options, health and life insurance and more.
Commitment to Diversity and Inclusion:
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
Belonging at PayPal:
Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
#J-18808-Ljbffr