Digital Marketing Coordinator

We are seeking an experienced Digital Marketer who will grow our online presence. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Work closely with the Chief Marketing Officer. Designs, builds and maintains our social media presence. Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Identifies critical conversion points and drop-off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluate emerging technologies. Provides thought leadership and perspective for adoption where appropriate.