National Collegiate Athletic Association
Assistant Director of Athletics, Marketing & Engagement
National Collegiate Athletic Association, Princeton, New Jersey, us, 08543
Details
Posted:
28-Oct-24
Location:
Princeton, New Jersey
Type:
Full-time
Categories:OperationsOperations - Marketing/Promotions
Sector:Professional Sports
Overview
The mission of Princeton University Department of Athletics is to strive for excellence in academics and athletics, while embracing equity in opportunity, good sportsmanship, and ethical conduct.
The Assistant Director of Athletics for Marketing & Engagement will oversee the marketing and promotional efforts for Princeton Athletics while working closely with the Athletics External Team to serve the greater Athletics Department. The Assistant Director of Athletics will supervise one full-time staff member, student workers, and several hourly staff members that includes the Cheer coach. Availability to work nights and weekends is required.
The Princeton University Department of Athletics is committed to creating a workplace culture where differences are celebrated, where all employees feel valued and are empowered to contribute their unique perspectives and talents, and where everyone feels a sense of belonging.
Responsibilities
Create and implement marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on the seven ticketed sports: football, men's basketball, women's basketball, men's hockey, women's hockey, wrestling, and men's lacrosse.Manage day to day work of Marketing and Engagement team members.Lead direct messaging efforts across constituents, including newsletter and email messaging.Partner with on-campus and community groups to drive attendance at ticketed home contests.Oversee the departmental marketing budget.Manage in-game promotions and an inventory of giveaway and promotional items.Serve as the department liaison to the campus spirit groups (Band, Cheer & Mascot).Provide support for coaches, administrators, student-athletes, alumni, and fans.Work with the Athletics External Leadership Team to create revenue generation ideas and platforms.Collaborate with Princeton's Athletic Ticket Office to aid strategy for group sales, season ticket sales, and single-game ticket sales.Coordinate with Princeton Athletics' Communication Office to provide digital content for teams, alumni, and fans.Work closely with Princeton Athletics' Broadcast & Multimedia Office for in-game productions and videoboard shows.Engage with Princeton's corporate sponsorship entity (Learfield Sports) for fulfillment and strategy for sponsor acquisition and retention.Support Princeton Varsity Club events and initiatives as applicable.Oversee the full-time Coordinator, Marketing and Engagement position, the casual hourly Marketing Assistant position, student workers, and Head Cheerleading Coach.Conduct annual performance reviews of the Coordinator, Marketing and Engagement position.Consult with the cheer coach on fan engagement.Recruit and hire student workers for gameday events.Adhere to NCAA and Ivy League rules and regulations.
Qualifications
Bachelor's degree required.Minimum of three years of experience in athletic marketing or a similar field.Strong writing skills.Ability to work at games and other events at nights and on weekends.Graphic design knowledge and/or multimedia storytelling and editing experience preferred.Ability to create promotional materials that effectively attract the target audience.Ability to organize, manage, and prioritize multiple tasks simultaneously and meet strict deadlines.Knowledge of digital and social landscapes and ability to generate successful social content.Ability to uphold the commitment to the Department of Athletics mission of Education Through Athletics.Masters or other advanced degree preferred.
Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.#J-18808-Ljbffr
Posted:
28-Oct-24
Location:
Princeton, New Jersey
Type:
Full-time
Categories:OperationsOperations - Marketing/Promotions
Sector:Professional Sports
Overview
The mission of Princeton University Department of Athletics is to strive for excellence in academics and athletics, while embracing equity in opportunity, good sportsmanship, and ethical conduct.
The Assistant Director of Athletics for Marketing & Engagement will oversee the marketing and promotional efforts for Princeton Athletics while working closely with the Athletics External Team to serve the greater Athletics Department. The Assistant Director of Athletics will supervise one full-time staff member, student workers, and several hourly staff members that includes the Cheer coach. Availability to work nights and weekends is required.
The Princeton University Department of Athletics is committed to creating a workplace culture where differences are celebrated, where all employees feel valued and are empowered to contribute their unique perspectives and talents, and where everyone feels a sense of belonging.
Responsibilities
Create and implement marketing and promotional strategies for Princeton's 38 varsity teams, with a primary focus on the seven ticketed sports: football, men's basketball, women's basketball, men's hockey, women's hockey, wrestling, and men's lacrosse.Manage day to day work of Marketing and Engagement team members.Lead direct messaging efforts across constituents, including newsletter and email messaging.Partner with on-campus and community groups to drive attendance at ticketed home contests.Oversee the departmental marketing budget.Manage in-game promotions and an inventory of giveaway and promotional items.Serve as the department liaison to the campus spirit groups (Band, Cheer & Mascot).Provide support for coaches, administrators, student-athletes, alumni, and fans.Work with the Athletics External Leadership Team to create revenue generation ideas and platforms.Collaborate with Princeton's Athletic Ticket Office to aid strategy for group sales, season ticket sales, and single-game ticket sales.Coordinate with Princeton Athletics' Communication Office to provide digital content for teams, alumni, and fans.Work closely with Princeton Athletics' Broadcast & Multimedia Office for in-game productions and videoboard shows.Engage with Princeton's corporate sponsorship entity (Learfield Sports) for fulfillment and strategy for sponsor acquisition and retention.Support Princeton Varsity Club events and initiatives as applicable.Oversee the full-time Coordinator, Marketing and Engagement position, the casual hourly Marketing Assistant position, student workers, and Head Cheerleading Coach.Conduct annual performance reviews of the Coordinator, Marketing and Engagement position.Consult with the cheer coach on fan engagement.Recruit and hire student workers for gameday events.Adhere to NCAA and Ivy League rules and regulations.
Qualifications
Bachelor's degree required.Minimum of three years of experience in athletic marketing or a similar field.Strong writing skills.Ability to work at games and other events at nights and on weekends.Graphic design knowledge and/or multimedia storytelling and editing experience preferred.Ability to create promotional materials that effectively attract the target audience.Ability to organize, manage, and prioritize multiple tasks simultaneously and meet strict deadlines.Knowledge of digital and social landscapes and ability to generate successful social content.Ability to uphold the commitment to the Department of Athletics mission of Education Through Athletics.Masters or other advanced degree preferred.
Princeton University is an Equal Opportunity/Affirmative Action Employer and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.#J-18808-Ljbffr