Vice President, Brand Marketing

Common Sense is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive. Our ratings, research, and resources reach more than 150 million users worldwide and 1.3 million educators every year. Learn more at commonsense.org.

JOB OVERVIEW:

The Vice President, Brand Marketing, will lead overall brand strategy, creative development, and marketing execution across Common Sense. The VP will be responsible for driving brand strategy, expanding awareness, and strengthening the overall brand position. This role will oversee creative services, events strategy, and cross-channel marketing initiatives to ensure consistency and impact. The ideal candidate is a proven leader who can blend creative marketing strategies with mission-driven storytelling to engage diverse audiences. They will be data-driven and have a strong track record of managing high-performing teams.

LOCATION: San Francisco, California (minimum three days a week in person), with travel required
REPORTS TO: Chief Marketing Officer
SALARY: $160,000 - $190,000
TYPE: Full-time, exempt

RESPONSIBILITIES:

• Brand Strategy: Lead the development and execution of a comprehensive brand strategy that enhances awareness and strengthens the Common Sense brand.
• Campaign Leadership: Design and execute integrated marketing campaigns that effectively communicate the value of Common Sense's programs and resources.
• Event Marketing & Creative Production: Oversee the creative development and production for major annual events, ensuring that each event reflects the brand's values.
• Creative Oversight: Oversee the design and video production teams to develop high-impact creative assets.
• Social Media Marketing: Oversee social media marketing team responsible for developing and managing social media content.
• Partnership Marketing: Collaborate with external partners to co-create brand content and campaigns that amplify Common Sense's message.
• Cross-Functional Collaboration: Work closely with the CMO and other teams to align brand marketing with organizational goals.
• Media Relations & PR Support: Partner with the communications team to ensure a cohesive brand narrative.
• Data-Driven Decision-Making: Utilize data and analytics to track and measure the effectiveness of brand marketing efforts.
• AI-Forward Marketing Expertise: Demonstrate a proven ability to leverage AI-driven tools to enhance brand marketing initiatives.
• Leadership & Team Management: Lead, mentor, and inspire the brand marketing team.

QUALIFICATIONS:

• 10+ years of experience in brand marketing or creative services.
• Proven track record of developing and executing successful brand strategies.
• Experience overseeing brand activation at major events.
• Expertise in storytelling and brand narrative creation.
• Strong leadership and team management skills.
• Exceptional communication skills.
• Experience in digital marketing and social media strategy.
• Demonstrated success in working cross-functionally.
• Creative thinker with the ability to translate big-picture goals into actionable strategies.
• A passion for Common Sense's mission.

OUR BENEFITS:

• The chance to work with talented, passionate professionals.
• A great health and welfare benefits package.
• An organization that offers work/life balance.
• The opportunity to really make a difference in the lives of kids and families!

Common Sense values the diversity of its employees and is an equal opportunity employer. For more information on our values, please visit our statement on diversity, equity, and inclusion.

Common Sense will consider for employment qualified applicants with arrest and conviction records. However, job offers are made on the condition that the applicant subsequently passes a criminal background check.