Spectrum
Sr Marketing Data Analyst - Spectrum Reach
Spectrum, Birmingham, Alabama, United States, 35275
Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
SUMMARY
Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIESActively and consistently supports all efforts to simplify and enhance the customer experience.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards to advance our Customer Journey from beginning to endTranslate and implement business requirements in marketing automation platformsPartner with Salesforce CRM team and platform vendors(D&B RevUp, Validity, salesforce, Comsol, and more) to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaignsMonitor and/or implement cross-channel lifecycle journeys and campaign operations to enhance the 360 view of carious client segments programsDesign and configure journeys using activities within Journey BuilderUse Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basisConduct in depth database management for list building, data hygiene, and data enrichment activitiesIntegrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMCManage API integrationsTrack and analyze performance; use data to form insights and test hypotheses. Understand and evaluate campaign metrics and distribute campaign performance to team membersIn partnership with the Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics.Build and manage strong working relationships with marketing, sales and cross-functional team to create the best-in-class customer journey experience for clients.Advanced analytics and reporting experience requiredIT-based marketing experience is required and the ability to understand how to connect martech systemsIdentify and manage external partnerships as required.Provide guidance + coaching to teamSupport leadership with budget managementPerform other duties as assigned.QUALIFICATIONS
Fluency in marketing automation and personalization platforms such as Salesforce, Marketing Cloud, Pardot, D&B Datavision or RevUp. (Certifications preferred)Fluent in Alteryx and advanced platformsGood knowledge JavaScript and AMPScript to support personalization effortsKnowledge of Audience Management, DMP's and/ or CDP's a plusGood communication skills along with skills for documentation and scoping, defining, and managing workStrong independent project management skillsStrong organizational and time management skillsLead nurturing experience a plusExpert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plusGoogle Analytics proficiency is a plusUX Design knowledge a plusProficiency in Microsoft Office suite, especially Excel.Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing.Strong communication and collaboration skillsAbility to prioritize multiple projects and work in a fast paced environment with tight deadlinesExperience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation.Demonstrated track record of translating and analyzing data trends and insights into compelling strategiesPREFERRED QUALIFICATIONS
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.Action-oriented and results-focused; loving what you do directly impacts achieving client's goals and sales goalsAbility to influence without authority across functions and business groupsCreative problem-solver; ability to navigate obstacles and find new solutionsAbility to work with a high level of autonomy, self-directed and motivatedUnderstanding of Spectrum Reach goals, objectives and cross-functional teamsExperience and comprehensive understanding of the campaigns leveraging paid media, social media, and Lead GenerationKnowledgeable and interested in digital technology and media - ability to understand digital technological features and clearly communicate consumer benefitsCreative writing skillsEDUCATION
Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.
MINIMUM QUALIFICATIONS
Marketing experience with brand management background preferred (3-5 yrs)Advanced Analytics Experience (2-3 yrs)Exposure to IT/MarTech (2-3 yrs)
BDA353 2024-42851 2024
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us
Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.
SUMMARY
Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.
DUTIES & RESPONSIBILITIESActively and consistently supports all efforts to simplify and enhance the customer experience.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards to advance our Customer Journey from beginning to endTranslate and implement business requirements in marketing automation platformsPartner with Salesforce CRM team and platform vendors(D&B RevUp, Validity, salesforce, Comsol, and more) to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaignsMonitor and/or implement cross-channel lifecycle journeys and campaign operations to enhance the 360 view of carious client segments programsDesign and configure journeys using activities within Journey BuilderUse Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basisConduct in depth database management for list building, data hygiene, and data enrichment activitiesIntegrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMCManage API integrationsTrack and analyze performance; use data to form insights and test hypotheses. Understand and evaluate campaign metrics and distribute campaign performance to team membersIn partnership with the Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics.Build and manage strong working relationships with marketing, sales and cross-functional team to create the best-in-class customer journey experience for clients.Advanced analytics and reporting experience requiredIT-based marketing experience is required and the ability to understand how to connect martech systemsIdentify and manage external partnerships as required.Provide guidance + coaching to teamSupport leadership with budget managementPerform other duties as assigned.QUALIFICATIONS
Fluency in marketing automation and personalization platforms such as Salesforce, Marketing Cloud, Pardot, D&B Datavision or RevUp. (Certifications preferred)Fluent in Alteryx and advanced platformsGood knowledge JavaScript and AMPScript to support personalization effortsKnowledge of Audience Management, DMP's and/ or CDP's a plusGood communication skills along with skills for documentation and scoping, defining, and managing workStrong independent project management skillsStrong organizational and time management skillsLead nurturing experience a plusExpert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plusGoogle Analytics proficiency is a plusUX Design knowledge a plusProficiency in Microsoft Office suite, especially Excel.Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing.Strong communication and collaboration skillsAbility to prioritize multiple projects and work in a fast paced environment with tight deadlinesExperience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation.Demonstrated track record of translating and analyzing data trends and insights into compelling strategiesPREFERRED QUALIFICATIONS
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.Action-oriented and results-focused; loving what you do directly impacts achieving client's goals and sales goalsAbility to influence without authority across functions and business groupsCreative problem-solver; ability to navigate obstacles and find new solutionsAbility to work with a high level of autonomy, self-directed and motivatedUnderstanding of Spectrum Reach goals, objectives and cross-functional teamsExperience and comprehensive understanding of the campaigns leveraging paid media, social media, and Lead GenerationKnowledgeable and interested in digital technology and media - ability to understand digital technological features and clearly communicate consumer benefitsCreative writing skillsEDUCATION
Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.
MINIMUM QUALIFICATIONS
Marketing experience with brand management background preferred (3-5 yrs)Advanced Analytics Experience (2-3 yrs)Exposure to IT/MarTech (2-3 yrs)
BDA353 2024-42851 2024
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us
Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach. When you join us, you're joining a strong community of more than 100,000 individuals working together to serve nearly 32 million customers in 41 states and keep them connected to what matters most. Watch this video to learn more.
Who You Are Matters Here
We're committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement. EOE, including disability/vets. Learn about our inclusive culture.