Social Media & Digital Marketing Specialist

Department: MarketingReports to: Marketing ManagerAbout Durango Motor CompanyAt Durango Motor Company, we pride ourselves on a culture of integrity, communityengagement, and innovation. Independently owned and part of the esteemed Rydell Group,we uphold a tradition of exceptional service, transparency, and continuous improvement. Ifyou're passionate about digital storytelling, thrive on innovation, and value an energeticteam environment, we invite you to bring your talents to Durango Motor Company.Position OverviewWe are seeking a highly motivated Social Media and Digital Marketing Specialist to drive ourdigital presence and engage diverse audiences across multiple platforms. This position willbe instrumental in designing, implementing, and refining our digital strategies, includingsocial media, email marketing, and content development, aligning with our commitment toservice and community values.Pay Scale: $47,000.00 a yearKey ResponsibilitiesContent Creation & Strategy •Develop original, engaging content for social media platforms (e.g., Instagram, Facebook, YouTube), enhancing brand visibility and engagement. •Design, launch, and monitor email campaigns that foster customer loyalty, promote special offers, and announce upcoming events. •Collaborate with internal teams to feature customer stories, community events, and company initiatives that showcase Durango Motor Company's commitment to excellence and community Customer Engagement & Brand Experience •Engage directly with our social media community, responding to messages and comments with a customer-first approach. •Curate email lists and optimize audience segmentation for targeted outreach. Data Analytics & Optimization •Track and analyze social media metrics, email engagement rates, and campaign outcomes to drive continuous improvement. •Provide insights on audience trends and demographics, enhancing digital strategies through data-informed adjustments.Collaborative Campaign Execution •Work alongside the marketing team to execute cohesive, multi-channel campaigns that resonate with our audiences and reinforce our brand values. •Brand Representation & Reputation Management •Monitor brand presence on social channels, ensuring positive representation and managing online reputation. •Contribute actively to brand-building initiatives, building trust and loyalty in our community.QualificationsExperience: 2-3 years in social media management, email marketing, content creation, orsimilar fields.Education: Bachelor's degree in Marketing, Communications, Digital Media, or relevantexperience.Technical Skills: •Proficiency in social media platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter) •Experience with email marketing tools (e.g., Mailchimp, HubSpot) •Familiarity with analytics tools (Google Analytics, Facebook Insights) •Basic photo/video editing skills and experience with AI-powered marketing tools is a plusDesired Qualities •Adaptable & Forward-Thinking: Eager to pivot strategies as trends evolve. •Creative & Analytical: Strong storytelling abilities with a data-driven approach. •Organized & Self-Directed: Ability to manage multiple projects independently. •Collaborative Team Player: Values open communication and diverse perspectives.What We Offer •Professional Development: Growth opportunities within a supportive, future-focused team. •Inclusive Culture: Work in an environment that values integrity, teamwork, and community. •Competitive Benefits: Medical, dental, vision, 401(k), flexible paid time off, and employee discounts.If you're ready to impact a fast-evolving industry and be part of a team that values yourcreativity and initiative, we'd love to hear from you!Durango Motor Company is an EOE/AA/Veterans/Disabled employer.We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.