Nuveen, a TIAA company
VP, Public Product Marketing, Municipals
Nuveen, a TIAA company, Chicago, Illinois, United States, 60290
VP, Public Product Marketing, Municipals
Location: ChicagoSalary: USD 150,000 - 200,000Position OverviewThe VP of Public Product Positioning for Municipals works alongside the MD of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for municipal fixed income globally. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage, and measure the effectiveness of marketing activity in order to best position Nuveen for growth.Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management, and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.Key Responsibilities and DutiesDevelops and leads product-specific marketing plans and creates content across municipal sectors, including investment grade and high yield municipals.As a marketing lead and subject matter expert, oversees the creation and production of municipal fixed income marketing collateral and product content that is aligned with business strategy and objectives.Partners with key stakeholders across product, investments, global client group, and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.Develops and implements comprehensive marketing plans for new product launches, product actions, and ongoing systematic campaigns including content strategy, creation, production, and distribution through all marketing platforms.Drives development and execution of integrated municipal product and thought leadership campaigns leveraging paid, earned, and owned marketing levers that can include digital, social, email, webinar, advertising, event, and sales enablement, in close alignment with client marketing partners globally.Collaborates with brand, design, content, events, social, and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads, and other sales-support materials and content.Works with the compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval.Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.Educational RequirementsUniversity (Degree) Preferred.Work Experience5+ Years Required; 7+ Years Preferred.Physical RequirementsSedentary Work.Required Qualifications5+ years of asset management experience, with a background in fixed income.Preferred Qualifications7+ years of asset management experience, with a background in fixed income.7+ years of related asset management experience, with a history of success in marketing investment products designed for income.Knowledge of fixed income markets and public products.Experience in writing clear, compelling, and compliant marketing messaging.Proven relationship management experience.Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process.Established credentials in leading the development and implementation of effective campaigns and communications programs.Demonstrated track record of managing multiple projects from beginning to end.Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tool.Series 7 a plus.Related SkillsAccountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Relationship Management, Story Telling, TIAA Products/Services Acumen, Waterfall Project Management.Company OverviewNuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness, and work-life offerings that can help you achieve and maintain your best possible physical, emotional, and financial well-being. To learn more about your benefits, please review our Benefits Summary.Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
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Location: ChicagoSalary: USD 150,000 - 200,000Position OverviewThe VP of Public Product Positioning for Municipals works alongside the MD of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for municipal fixed income globally. This role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage, and measure the effectiveness of marketing activity in order to best position Nuveen for growth.Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management, and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.Key Responsibilities and DutiesDevelops and leads product-specific marketing plans and creates content across municipal sectors, including investment grade and high yield municipals.As a marketing lead and subject matter expert, oversees the creation and production of municipal fixed income marketing collateral and product content that is aligned with business strategy and objectives.Partners with key stakeholders across product, investments, global client group, and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.Develops and implements comprehensive marketing plans for new product launches, product actions, and ongoing systematic campaigns including content strategy, creation, production, and distribution through all marketing platforms.Drives development and execution of integrated municipal product and thought leadership campaigns leveraging paid, earned, and owned marketing levers that can include digital, social, email, webinar, advertising, event, and sales enablement, in close alignment with client marketing partners globally.Collaborates with brand, design, content, events, social, and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads, and other sales-support materials and content.Works with the compliance department to ensure materials meet FINRA and/or SEC regulatory guidelines and supports compliance process from initial submission to final approval.Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.Educational RequirementsUniversity (Degree) Preferred.Work Experience5+ Years Required; 7+ Years Preferred.Physical RequirementsSedentary Work.Required Qualifications5+ years of asset management experience, with a background in fixed income.Preferred Qualifications7+ years of asset management experience, with a background in fixed income.7+ years of related asset management experience, with a history of success in marketing investment products designed for income.Knowledge of fixed income markets and public products.Experience in writing clear, compelling, and compliant marketing messaging.Proven relationship management experience.Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process.Established credentials in leading the development and implementation of effective campaigns and communications programs.Demonstrated track record of managing multiple projects from beginning to end.Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tool.Series 7 a plus.Related SkillsAccountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Relationship Management, Story Telling, TIAA Products/Services Acumen, Waterfall Project Management.Company OverviewNuveen, the investment manager of TIAA, offers a comprehensive range of outcome-focused investment solutions designed to secure the long-term financial goals of institutional and individual investors. Its affiliates offer deep expertise across a comprehensive range of traditional and alternative investments through a wide array of vehicles and customized strategies. For more information about the firm please visit our website at www.Nuveen.com.Benefits and Total RewardsThe organization is committed to making financial well-being possible for its clients and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness, and work-life offerings that can help you achieve and maintain your best possible physical, emotional, and financial well-being. To learn more about your benefits, please review our Benefits Summary.Equal OpportunityWe are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.Accessibility SupportTIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
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