Tbwa Chiat/Day Inc
Senior Product Marketing Manager New York, NY
Tbwa Chiat/Day Inc, New York, New York, us, 10261
K Health is a venture-backed, fast-growing startup with a mission to use the power of Artificial Intelligence (AI) to get everyone access to higher quality healthcare at more affordable costs. We’re looking for mission-driven individuals to join our team and help us eliminate healthcare inequalities to build a better and healthier future.
Featured most recently in Forbes and Business Insider as a leading AI startup, K Health is a telehealth company that harnesses the power of technology to provide the smartest digital healthcare platform to patients, hospital systems, and providers across the United States. Our AI-powered application helps bring together the knowledge of thousands of doctors and anonymous medical data to provide the highest quality care to our patients. We offer a free symptom checker, 24/7 access to board-certified doctors, ability to refill prescriptions from your phone, and more. All within one application - no insurance or preauthorization required.
K Health was founded in 2016 and has partnered with leading hospital systems and providers such as Cedars-Sinai, Mayo Clinic, and Elevance Health. Join us on our mission to help provide better healthcare for less.
About the role:
We are looking for a strategic and results-driven Senior Product Marketing Manager to join our dynamic Marketing team. You will drive our B2B2C go-to-market activations and define product positioning and content strategies to ensure our offerings resonate with target audiences for our key partners. You will collaborate closely with cross-functional teams, including lifecycle, product management, and operations, to deliver compelling cross-channel marketing campaigns that drive results. This role will report directly to the VP of Marketing. What you'll be doing:
Develop and execute comprehensive go-to-market strategies for new product launches that align with business objectives. Craft and deploy product positioning and messaging based on user research, data insights, and key product features. Collaborate with channel leads to test and refine product messaging, ensuring that we are always delivering messaging that resonates with target audiences. Partner closely with channel leads and data team to measure the effectiveness of initiatives. Perform market analysis to identify trends, customer needs, and the competitive landscape, using these insights to shape marketing strategies and uncover new opportunities. Communicate key marketing initiatives and results to the broader team and key external partners. What we're looking for:
6+ years of experience with B2C and/or B2B2C product marketing in fast-paced environments. Strong understanding of go-to-market strategies and product positioning frameworks. Demonstrated ability to hit business goals through cross-functional initiatives. Natural storyteller that can tell compelling stories addressing customer pain points with the solutions that our products offer. Data and results-driven with a strong ability to tell a story using data insights and performance results. Strong communication skills and experience working cross-functionally with internal growth marketing, creative, data, and product teams and external partners. Highly motivated, detail-oriented, and a team player. Compensation:
$160,000 - $180,000 USD We offer competitive compensation packages based on industry benchmarks for function, level, and geographic location. Offer amounts are determined by multiple factors such as a candidate's experience and expertise. Equal Opportunity Employer:
We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws. We’re deeply committed to building teams as diverse as the patients we serve and strive to cultivate an environment where everyone can bring their most authentic self to work. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our users.
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We are looking for a strategic and results-driven Senior Product Marketing Manager to join our dynamic Marketing team. You will drive our B2B2C go-to-market activations and define product positioning and content strategies to ensure our offerings resonate with target audiences for our key partners. You will collaborate closely with cross-functional teams, including lifecycle, product management, and operations, to deliver compelling cross-channel marketing campaigns that drive results. This role will report directly to the VP of Marketing. What you'll be doing:
Develop and execute comprehensive go-to-market strategies for new product launches that align with business objectives. Craft and deploy product positioning and messaging based on user research, data insights, and key product features. Collaborate with channel leads to test and refine product messaging, ensuring that we are always delivering messaging that resonates with target audiences. Partner closely with channel leads and data team to measure the effectiveness of initiatives. Perform market analysis to identify trends, customer needs, and the competitive landscape, using these insights to shape marketing strategies and uncover new opportunities. Communicate key marketing initiatives and results to the broader team and key external partners. What we're looking for:
6+ years of experience with B2C and/or B2B2C product marketing in fast-paced environments. Strong understanding of go-to-market strategies and product positioning frameworks. Demonstrated ability to hit business goals through cross-functional initiatives. Natural storyteller that can tell compelling stories addressing customer pain points with the solutions that our products offer. Data and results-driven with a strong ability to tell a story using data insights and performance results. Strong communication skills and experience working cross-functionally with internal growth marketing, creative, data, and product teams and external partners. Highly motivated, detail-oriented, and a team player. Compensation:
$160,000 - $180,000 USD We offer competitive compensation packages based on industry benchmarks for function, level, and geographic location. Offer amounts are determined by multiple factors such as a candidate's experience and expertise. Equal Opportunity Employer:
We are proud to be an Equal Opportunity Employer and consider applicants for employment regardless of race, ethnicity, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, sexual orientation, pregnancy, childbirth and breastfeeding, age, citizenship, military or veteran status, or any other class protected by applicable federal, state, and local laws. We’re deeply committed to building teams as diverse as the patients we serve and strive to cultivate an environment where everyone can bring their most authentic self to work. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our users.
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