Head of Americas Demand Generation and Field Marketing

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform - we are the creators and stewards of the Experience Management category serving over 18K clients globally.Head of Americas Demand Generation and Field MarketingWhy We Have This RoleWe’re looking for an exceptional marketing director and people leader to deliver commercial impact by strategically applying the marketing mix to both generate demand and drive pipeline conversion. This person will be focused on expanding the Qualtrics business across the Americas – US geographies and industries, Canada, and Latin America. They will succeed by partnering closely with sales leadership to develop comprehensive go-to-market strategies, designed to both generate demand as well as accelerate and expand opportunities through each stage of the funnel.How You’ll Find SuccessSeeking someone who thrives in a collaborative and dynamic environment, with the ability to establish successful partnerships and leverage the strengths of sales teams.Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences driving commercial value through account-based marketing, events, digital demand generation, and campaigns.Must have experience managing a scale funnel across both enterprise and more transactional customer segments.Must have a demonstrated ability to recruit and develop high-performing talent, with a focus on creating psychological safety for diverse teams and building inclusive cultures.Proficient in time management, navigating ambiguity, and managing multiple priorities.Skilled negotiator who can find innovative solutions with limited resources.Self-motivated, excellent communication, project management, and organizational abilities.Expert in their field with fresh perspectives and ideas.Experience using qualitative and quantitative metrics to achieve goals.Exceptional stakeholder management and interpersonal skills required.Things You’ll DoTake ownership of developing and implementing the Americas marketing strategy, plans, and budget.Collaborate with sales and customer success leadership on shared GTM plans.Nurture a team of field and ABM marketers in both the US and Latin America, focusing them on activities that drive exponential growth in the regions.Develop, lead, and execute ABM and executive programs to engage target Enterprise accounts in alignment with our acceleration and growth objectives.Utilize various tactics, such as events, sponsorships, thought leadership, communications, executive briefings, scaled demand programs and direct marketing, based on account analysis and growth strategies developed with Sales.Collaborate with sales leadership and account teams to map stakeholder journeys, identify key account activities, and develop communication strategies to deliver targeted and personalized engagement.Work with the global scaled demand teams to launch personalized experiences for key accounts and create scalable content.Partner with the digital acquisition to drive digital awareness through paid search and social campaigns across multiple social platforms.Utilize data, insights, and best practices to design, implement, and report on effective ABM campaigns and programs across various channels and platforms.What We’re Looking For On Your CVWe are looking for a candidate with a minimum of 12-15 years of hands-on experience in B2B marketing, specifically in the field, events, and/or Account-Based Marketing (ABM).This individual should have a proven track record of delivering measurable commercial results.Finally, the ability to travel across the Americas is required for this position.Preferred QualificationsDegree in Marketing, Business or equivalent.Excellent copywriting skills for promotional emails, invitations and other event-related materials.Knowledge of Marketo, Salesforce, Wordpress, Coda, Qualtrics and event management software.What You Should Know About This TeamWe are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.Though small in number, our team is agile and fiercely determined.Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.Challenges excite us, as we view them as opportunities for growth and positive transformation.Our Team’s Favorite Perks And BenefitsWork life integration is deeply important to us – we have frequent office events, team outings, and happy hours.Qualtrics Experience Program – A bonus each year for an experience of your choosing.Worldwide and diverse community that enjoys helping each other.The Qualtrics Hybrid Work Model : Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

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