Amazon
Sr. Product Marketing Manager, Security
Amazon, Santa Clara, California, us, 95053
Job ID: 2817359 | Amazon Web Services, Inc.Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We help AWS customers across industries and segments elevate their security using the industry’s broadest and deepest portfolio of cloud services and solutions. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build securely on AWS.
As a Sr. Product Marketing Manager for generative AI security, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation. You will also help drive the success of AWS security initiatives like helping customers secure their generative AI workloads. You will work with product and sales teams creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption. The ideal candidate has a passion for technology services and translating how technology can be used to secure an organization's data and workloads as they move to the cloud.
This role may sit in the following locations only: Atlanta, GA, USA | Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA
Relocation offered to these locations only from within the USA only.
Key job responsibilities
Develop audience-specific application security messaging, marketing content, and go-to-market materialsDevelop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign scheduleDefine business metrics, measurement plan, and testing plan for related campaignsWork effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goalsDevelop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
A day in the lifeDrive understanding of generative AI security messaging and positioning for AWSBuild use cases and solutions contentDevelop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and modelsWrite compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more)Develop and execute on innovative product marketing activities that reach target audiences effectivelyPartner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiativesContinuously measure and optimize your product marketing initiatives
BASIC QUALIFICATIONS7+ years of professional non-internship marketing experienceExperience leading go-to-market for consumer software or hardware product launchesExperience using data and metrics to drive improvements5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, or product marketing/management with a track record in crafting messaging and positioningBachelor’s degree in marketing, business, technology, or relevant field of study such as computer science OR 7+ years relevant industry experience in marketing of technical products
PREFERRED QUALIFICATIONSExperience with customer segmentation, profiling, and targetingMBA and/or computer science, engineering, technology background5+ years experience in product marketing for security productsExperience with generative AI security technologies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr
As a Sr. Product Marketing Manager for generative AI security, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation. You will also help drive the success of AWS security initiatives like helping customers secure their generative AI workloads. You will work with product and sales teams creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption. The ideal candidate has a passion for technology services and translating how technology can be used to secure an organization's data and workloads as they move to the cloud.
This role may sit in the following locations only: Atlanta, GA, USA | Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA
Relocation offered to these locations only from within the USA only.
Key job responsibilities
Develop audience-specific application security messaging, marketing content, and go-to-market materialsDevelop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign scheduleDefine business metrics, measurement plan, and testing plan for related campaignsWork effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goalsDevelop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
A day in the lifeDrive understanding of generative AI security messaging and positioning for AWSBuild use cases and solutions contentDevelop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and modelsWrite compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more)Develop and execute on innovative product marketing activities that reach target audiences effectivelyPartner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiativesContinuously measure and optimize your product marketing initiatives
BASIC QUALIFICATIONS7+ years of professional non-internship marketing experienceExperience leading go-to-market for consumer software or hardware product launchesExperience using data and metrics to drive improvements5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, or product marketing/management with a track record in crafting messaging and positioningBachelor’s degree in marketing, business, technology, or relevant field of study such as computer science OR 7+ years relevant industry experience in marketing of technical products
PREFERRED QUALIFICATIONSExperience with customer segmentation, profiling, and targetingMBA and/or computer science, engineering, technology background5+ years experience in product marketing for security productsExperience with generative AI security technologies
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr