BOARD Deutschland GmbH
VP of Product Marketing
BOARD Deutschland GmbH, Boston, Massachusetts, us, 02298
At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.
What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
Board is looking for a resourceful and experienced
VP of Product Marketing
to grow and lead our Product Marketing team and ensure that a cohesive solution marketing strategy helps us meet or exceed revenue objectives.
In this role, which reports directly to our Chief Marketing Officer, you will partner with Demand Generation, Field Marketing, Product Management, Solutions, and Sales to deliver compelling, differentiated product and solutions messaging that translates into marketing campaigns and Sales plays that drive brand awareness, pipeline development, and sales success for new logos and existing customers.
Responsibilities:
Lead and grow the team of Product and Solution Marketing experts and engage regularly with cross-functional working groups (including Solutions, Content, Design, Demand Generation, Field Marketing, and Sales Enablement) to orchestrate the development and execution of integrated marketing campaigns and sales plays. Guide the development of messaging and positioning, as well as the delivery of sales tools across the sales cycle, including presentations, whitepapers, brochures, datasheets, solution overviews, and other tools to enable Go-To-Market teams to communicate the value of Board solutions effectively. Build value messaging in collaboration with Product Management, develop collateral and sales tools, and work closely with Sales and Marketing teams to craft campaign plans and own product launches. Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that into successful marketing strategies. Oversee the development of specific Product/Solution Marketing and Sales Enablement plans to support revenue objectives of acquiring new customers and growing existing customers’ ARR. Define KPIs and targets to measure the success of the implemented programs and conduct regular performance reviews. Analyze marketing performance to identify gaps and improvement opportunities and develop corrective actions to meet corporate objectives. Work with leaders across the organization and break down silos to maximize the impact of global solution strategies. Assist with Competitive Intelligence to create battlecards and actionable playbooks for the GTM teams. Assist with Customer interviews and development of case studies to demonstrate the value created by Board Solutions. Serve as a company spokesperson with the press, analysts, customers, and at industry events.
What we are looking for:
Proven experience in SaaS/Enterprise software and B2B Product Marketing. Experience with the EPM/CPM market is ideal. A focus on manufacturing, CPG or retail is preferred. Proven experience in managing a team dedicated to the definition and roll-out of solutions and/or Go-To-Market strategies and campaigns in a fast-paced, high growth company. Ability to work collaboratively with Marketing, Sales, and Product teams and effectively develop relationships with cross-functional stakeholders to remove impediments and accelerate initiatives. Exceptional communication skills.
Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce. Your personal data will be stored for as long as it is necessary to process the job applications that you submitted and for the provision of the service that you requested. Your personal data may also be processed for the fulfillment of the obligations provided for by law. Your data will in any case be deleted without unjustified delay once the aforementioned legal obligations have been fulfilled. Your personal data are collected and used by Board International SA and/or its subsidiaries that are located in the EU or outside on the basis of the appropriate safeguards provided by the European Regulation 2016/679. At any time you may request to access, to correct and/or delete your personal data used by Board International SA or by its subsidiaries for recruiting purposes. For further questions, please refer to our Privacy Policy at
https://www.board.com/en/privacy-policy
#J-18808-Ljbffr
What’s been key to our success? Our people—we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!
Board is looking for a resourceful and experienced
VP of Product Marketing
to grow and lead our Product Marketing team and ensure that a cohesive solution marketing strategy helps us meet or exceed revenue objectives.
In this role, which reports directly to our Chief Marketing Officer, you will partner with Demand Generation, Field Marketing, Product Management, Solutions, and Sales to deliver compelling, differentiated product and solutions messaging that translates into marketing campaigns and Sales plays that drive brand awareness, pipeline development, and sales success for new logos and existing customers.
Responsibilities:
Lead and grow the team of Product and Solution Marketing experts and engage regularly with cross-functional working groups (including Solutions, Content, Design, Demand Generation, Field Marketing, and Sales Enablement) to orchestrate the development and execution of integrated marketing campaigns and sales plays. Guide the development of messaging and positioning, as well as the delivery of sales tools across the sales cycle, including presentations, whitepapers, brochures, datasheets, solution overviews, and other tools to enable Go-To-Market teams to communicate the value of Board solutions effectively. Build value messaging in collaboration with Product Management, develop collateral and sales tools, and work closely with Sales and Marketing teams to craft campaign plans and own product launches. Understand complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate that into successful marketing strategies. Oversee the development of specific Product/Solution Marketing and Sales Enablement plans to support revenue objectives of acquiring new customers and growing existing customers’ ARR. Define KPIs and targets to measure the success of the implemented programs and conduct regular performance reviews. Analyze marketing performance to identify gaps and improvement opportunities and develop corrective actions to meet corporate objectives. Work with leaders across the organization and break down silos to maximize the impact of global solution strategies. Assist with Competitive Intelligence to create battlecards and actionable playbooks for the GTM teams. Assist with Customer interviews and development of case studies to demonstrate the value created by Board Solutions. Serve as a company spokesperson with the press, analysts, customers, and at industry events.
What we are looking for:
Proven experience in SaaS/Enterprise software and B2B Product Marketing. Experience with the EPM/CPM market is ideal. A focus on manufacturing, CPG or retail is preferred. Proven experience in managing a team dedicated to the definition and roll-out of solutions and/or Go-To-Market strategies and campaigns in a fast-paced, high growth company. Ability to work collaboratively with Marketing, Sales, and Product teams and effectively develop relationships with cross-functional stakeholders to remove impediments and accelerate initiatives. Exceptional communication skills.
Our commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce. Your personal data will be stored for as long as it is necessary to process the job applications that you submitted and for the provision of the service that you requested. Your personal data may also be processed for the fulfillment of the obligations provided for by law. Your data will in any case be deleted without unjustified delay once the aforementioned legal obligations have been fulfilled. Your personal data are collected and used by Board International SA and/or its subsidiaries that are located in the EU or outside on the basis of the appropriate safeguards provided by the European Regulation 2016/679. At any time you may request to access, to correct and/or delete your personal data used by Board International SA or by its subsidiaries for recruiting purposes. For further questions, please refer to our Privacy Policy at
https://www.board.com/en/privacy-policy
#J-18808-Ljbffr