Event Marketing Specialist

With a clear focus on lead generation, the Event Marketing Specialist is responsible for planning, executing, and measuring the success of both in-person and virtual events including tradeshows, user groups, lunch and learns, customer conferences, and webinars. As a key member of the marketing organization, working closely with Marketing Managers, Sales and Product Marketing stakeholders, the Event Marketing Specialist plays a strategic role in the design, orchestration and delivery of an event strategy that supports demand generation, as well as measuring and reporting results and success metrics.PRIMARY RESPONSIBILITIESDevelop and execute comprehensive event marketing plans to drive attendance, engagement, and lead generation from in-person, live events and virtual events including, but not limited to: Tradeshows, Webinars, User Groups, Lunch & Learns and Partner Events.Own and manage logistics and achievement of event objectives for annual Trintech Customer ConferenceCollaborate closely with Regional Marketing Managers to ensure event strategies and campaign goals align and support sales by generating new, high-quality leads and promoting the Trintech brand across our target marketsMonitor event budgets, negotiate contracts with vendors, and track expenses to ensure events are delivered within budget and result in ROI that meets or exceeds target KPIs.Coordinate logistics for in-person events including venue selection, catering, booth design, and shipping of marketing materialsPartner with Product Marketing, Subject Matter Experts, Partners and Sales Teams to develop and produce all event-related materials, such as landing pages, promotional materials, event signage, booth design, presentation decks, videos, branded collateral and more as neededDeeply understand Trintech's products to ensure all event materials have strong customer-centric messaging, compelling narratives and effectively communicate the business value and benefits of our solutionsOptimize brand awareness and uphold brand integrity across the creation and development of eventsDevelop and maintain relationships with internal SMEs, industry partners, sponsors, and vendors to continually enhance the value of our eventsUtilize digital marketing channels to promote all events by email, social media, and online advertising through multi-channel campaigns built in collaboration with Regional Marketing Managers to target and drive highly qualified leadsCoordinate with Regional Marketing Managers to support BDR and Sales communications that drive proper follow-up and eliminate the risk of losing potential opportunities, including a briefing for BDR and Sales teams pre- and post-event to optimize resultsMonitor event impact on lead quality, opportunity conversions and pipeline velocity by actively tracking the results of all events and providing actionable insights to improve future event strategiesEstablish clear project timelines and ensure event materials and activities are executed as scheduled, avoiding any delays that would negatively impact the sales pipeline.Stay current on industry trends, best practices, and emerging technologies in event marketingAbility to travel (as required) to events to manage logistics, booth setup and represent TrintechREQUIRED EXPERIENCEBachelor's degree in business or technology. Master's degree a plus2 years previous experience in corporate event planning, management and executionRecent experience working for a B2B technology company is a significant plusEstablished track record of managing the development and execution of both in-person and virtual eventsDemonstrated experience in delivering customer centric messaging, materials, and communications through eventsDemonstrated experience implementing current best practices for event management and promotion for both in-person and virtual eventsTECHNICAL SKILLSMarTech:Experience with Marketing Automation Platform (Marketo Preferred)Strong familiarity with Salesforce (or similar CRM)Experience building and publishing event web pages (WordPress Preferred)Virtual Event Platforms:Experience setting up events with Zoom and GoToWebinar (or similar platform)Strong experience with live event platforms with app builder (Ringcentral Events Preferred)Advanced capabilities in Microsoft Office Suite (Word, PowerPoint, Excel)PERSONAL SKILLSExcellent writing and interpersonal communication skillsStrong customer focus and business acumen; has a passion for business valueHands-on, can-do attitude. Self-sufficient and proactive in solving problemsStrong project management skills, ability to effectively prioritize multiple projectsStrong cross-functional collaborator and ability to build close relationships with stakeholdersDriven and resilientOrganized, analytical and able to communicate data-driven recommendationsAbility to follow directions and work independentlyAt our core, Trintechers stand committed to fostering a culture rooted in our core values - Humble, Empowered, Reliable, and Open. Together, these values guide our actions, define our identity, and inspire us to continuously strive for excellence in everything we do.Should you require (or need) accommodations throughout any stage of the recruitment process, please provide your requirements to recruiting@trintech.com and we will work with you to accommodate your needs.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.