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Tbwa Chiat/Day Inc

Sr. Director, Partner Marketing New York, NY

Tbwa Chiat/Day Inc, New York, New York, us, 10261


Rho is on a mission to make finance frictionless for business. Our team and technology power high-performing companies with an end-to-end finance platform that seamlessly enables teams to safely conduct and manage company cash and spending across commercial-grade banking, corporate cards, A/P and more.About the RoleWe’re seeking a marketing leader with a track record of success scaling companies through channel partners and successful cross-functional partnerships. At its core, the Rho Partner Marketer displays a classically trained set of marketing techniques while deploying a “first principles” approach to problem solving in the market Rho seeks to win. The ideal candidate will be methodical, strategic, and influential in how they shape channel strategy and inform cross-functional team execution. This candidate perfectly blends a team-first mentality with a perspective that is anchored on partners and their needs.Rho partners with accounting professionals managing or referring their clients to Rho’s platform. Rho works with each accounting firm to onboard their qualified book of business. It’s Partner Marketing’s job to understand an accountant partner's needs and the needs of their clients in order to properly convey Rho’s value proposition delivered through the partnership. You’ll manage the identification of new accountant audiences and the partners we earn from your efforts as Rho builds upon its growing base of happy partners.Responsibilities:Strategic Channel Marketing : Collaborate with Sales, Product, Finance, and Customer Support to create joint marketing plans that align with Rho’s mutual objectives, identifying opportunities for cross-promotion and co-marketing initiatives.Messaging, Positioning, and Awareness:

Develop and execute marketing campaigns to serve new and existing channels to deliver wins across our partnership ecosystem.Accountable to Results:

Build a scalable system that accounts for the monitoring and analyzing of performance attributable to your work.Cross-functional Leader:

Cultivate, maintain, and leverage relationships with Product, Design, Sales, and other internal stakeholders to deliver on marketing initiatives.Market Analysis:

Provide competitive intelligence and Rho’s strategic investment informed by your ability to digest and synthesize critical inputs.Qualifications:10+ years of experience managing successful marketing campaigns, with internal cross-functional teams, external partners, vendors, or agencies. 5+ years in partnerships marketing.Excellent communication skills, both written and verbal.Strategic thinking, problem-solving, and project management abilities.Analytical mindset, able to interpret data and track KPIs.Adaptability and flexibility in a fast-paced environment.Experience building and balancing bespoke marketing campaigns with scalable initiatives.Our people are our most valuable asset. The salary range for this role is

$165,000 - $196,500 . Base salary may vary depending on relevant experience, skills, geographic location, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers, and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.Apply for this job

* indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Accepted file types: pdf, doc, docx, txt, rtfAre you authorized to work lawfully in the United States for Rho? *Will you now or in the future require visa sponsorship? *Are you willing and able to work out of our New York City office 5 days per week? *What are your salary expectations?LinkedIn ProfileWebsite or Portfolio

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