Gmac
Senior Manager, Marketing, Americas
Gmac, Reston, Virginia, United States, 22090
Graduate Management Admission Council (GMAC™) is a mission-driven organization, with a vision to be the global leader in ensuring every talented person can benefit from the best business education for them. The organization's priority is to heighten its impact in promoting graduate management education and attracting a qualified and diverse candidate pool from around the world.
The Senior Manager, Marketing, Americas, which encompasses, the United States, Canada, and Latin America, is responsible for leading and executing a robust marketing and communications strategy across GMAC's products, services and channels to achieve the awareness, engagement, preference and decision goals for the region. The role works closely with regional peers in Market Development (MD) and with relevant colleagues including team members in School and Industry Engagement and partner departments - Global Product Marketing and digital marketing, Assessments, Legal, and Technology. All contribute to the development and implementation of GMAC's market development, marketing, and communications efforts worldwide.
Key Responsibilities:
In partnership with the Regional Director, Americas & Europe, develop and manage a robust marketing and communications strategy, across GMAC's products, services and channels, that aligns with the business goals for the Americas region and ladders to the Global Product Marketing strategy on the consumer/candidate side inclusive of the digital paid media strategy.Develop and execute regional strategy for digital and in-person candidate engagement activity including multi-channel campaigns, in coordination with Global Marketing, partnerships and contracts with third parties, agency management, corporate presentations, conferences, webinars, and fairs/tours to support organizational goals (e.g., enhance pipeline diversity, grow quality leads and GradSelect opt-ins, support prep product revenue and GMAC Tours registration / attendance, etc.).Maintain a robust activity calendar to effectively execute planned marketing activities with the overarching objective to build preference for GMAC portals as the preferred source of information and GMAC assessments as the preferred path through which to gain admission to GME programs, ensuring coordination and collaboration with the product marketing and digital marketing teamsGather market insights from candidates, partners, organizations, and influencers to inform the organization and support the development of GMAC's strategy, the marketing strategy, and the content strategy. As required, conduct regular surveys, focus group discussions and other research in key candidate markets to understand and track candidate behavior, and build campaigns accordingly.Develop and execute marketing campaigns through relevant channels to reach schools as well as secondary stakeholders such as industry alliances and corporate recruiter(s) thereby supporting the B2B market development efforts of GMAC in the Americas. Prepare standardized marketing support material such as collateral, presentations, etc. to enable effective outreach to schools for market development visits and conferences.Provide leadership and mentorship to marketing team within Americas, serving as formal supervisor to Field Marketing Manager and contingent workers. Ensure individual training plans to make sure 'on the job skills' are put in place for team members; Foster greater engagement between team members, regional marketing colleagues and global marketing partners. Build and nurture a culture of market problem/opportunity identification and possible solutions.Oversee the annual field engagement and regional partnership strategy and the successful implementation of tactics. Ensure strong relationships with Test prep companies and admission consultants in the region. Set annual goals, KPIs, ROI tracking for all partners.Partner with Senior Manager, Media Relations to maintain thought leadership for GMAC through PR initiatives. Leverage regional as well as R&D insights to create opportunities for effective public relations engagement with relevant media.Partner closely with the Americas digital candidate marketing team to ensure strategic alignment across consumer facing channels to support driving awareness, preference and conversion for the GMAT and any other prioritized candidate facing products.Conduct high level market research and provide regular insights to internal stakeholders on market trends, market environment, legislation, key players, competitors and influencing organizations, etc.Prepare campaign briefs, competitor intelligence updates and state of market reports for internal use. Report metrics for monthly operations report and business review.Contribute as a member of the broad MD team to help enhance and promote all aspects of the work in the region. This includes achievement towards all regional objectives, communication of regional marketing initiatives, organization of professional development events in the region, and any other duties assigned by the Regional Director, Americas & Europe.Other responsibilities and duties, as assigned.Minimum Requirements:
Bachelor's degree from accredited university in related field; Or equivalent combination of education, skills, and experience.5 years' progressive experience in marketing / product marketing, including partner engagement.2 years' progressive supervisory experience.Experience developing marketing and communication strategies and programs.Knowledge of, and experience in, working across various channels within the marketing mix.Experience working with GA4, tracking and analytics.Strong operational acumen with key focus on continuous improvement, flawless execution and process implementation and stability.Ability to work independently with minimal supervision and in a team setting, and across external and internal stakeholder groups.Exceptional organizational and prioritization skills, including the ability to manage multiple projects simultaneously.Ability to analyze, interpret, and synthesize quantitative and qualitative data and create actionable information.Excellent verbal and written communication skills; Excellent interpersonal, negotiation and presentation skills, and cross-cultural sensitivity.Ability to guide others in resolving complex issues of significance to the organization.Comfort with multi-tasking.Self-starter with an entrepreneurial spirit.Ability to work in-office and remotely according to GMAC's hybrid work environment.The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Desired Skills/Experience:
Master's degree or MBA, ideally in Marketing.Strong digital knowledge - particularly paid media campaign management and email campaign planning and implementation - and experience in HubSpot / similar tools.Proficiency establishing and nurturing professional networks, partnerships, and alliances.Comfortable sharing opinions in fast-paced environments.Ability to critically evaluate new marketing or business opportunities and recommend ways to leverage them.Budget and agency management experience.At GMAC, we offer:
Comprehensive and locally competitive benefits (medical, dental, vision, 403b retirement program, and more!)Generous Paid-time OffHoliday LeaveHybrid Work EnvironmentFree parkingWork for a mission-driven organization helping to develop the next generation of responsible leaders and change makersOpportunity to utilize your skills and professionally grow and develop
Envision yourself joining GMAC, a team of smart thinkers that are resilient, adaptive and who take our values to heart. We work as a team and are committed to delivering high-quality products and services to work for a world where every talented person can benefit from the best business education for them.
FLSA Status:Exempt
Report to:Regional Director, Americas & Europe
GMAC's value proposition offers our talented employees the ideal climate for innovation, and colleagues who are motivated and proactive, with diverse backgrounds and approaches.
As a global organization, we understand and appreciate the benefits of myriad cultural perspectives. GMAC is wholly committed to recruiting, developing, and retaining a diverse group of talented people, and providing equal employment opportunities to all employees and applicants without regard to the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, disability, sex (including pregnancy, childbirth, and related medical conditions), marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state or local laws.
Additionally, to ensure a safe office environment, recognizing the tremendous contributions that vaccinations play in ensuring our mutual wellbeing, GMAC has implemented a mandatory vaccination policy. All employees must be fully vaccinated against the COVID-19 virus. GMAC may make accommodations or allow for exemption from this requirement for medical or religious reasons.
The Senior Manager, Marketing, Americas, which encompasses, the United States, Canada, and Latin America, is responsible for leading and executing a robust marketing and communications strategy across GMAC's products, services and channels to achieve the awareness, engagement, preference and decision goals for the region. The role works closely with regional peers in Market Development (MD) and with relevant colleagues including team members in School and Industry Engagement and partner departments - Global Product Marketing and digital marketing, Assessments, Legal, and Technology. All contribute to the development and implementation of GMAC's market development, marketing, and communications efforts worldwide.
Key Responsibilities:
In partnership with the Regional Director, Americas & Europe, develop and manage a robust marketing and communications strategy, across GMAC's products, services and channels, that aligns with the business goals for the Americas region and ladders to the Global Product Marketing strategy on the consumer/candidate side inclusive of the digital paid media strategy.Develop and execute regional strategy for digital and in-person candidate engagement activity including multi-channel campaigns, in coordination with Global Marketing, partnerships and contracts with third parties, agency management, corporate presentations, conferences, webinars, and fairs/tours to support organizational goals (e.g., enhance pipeline diversity, grow quality leads and GradSelect opt-ins, support prep product revenue and GMAC Tours registration / attendance, etc.).Maintain a robust activity calendar to effectively execute planned marketing activities with the overarching objective to build preference for GMAC portals as the preferred source of information and GMAC assessments as the preferred path through which to gain admission to GME programs, ensuring coordination and collaboration with the product marketing and digital marketing teamsGather market insights from candidates, partners, organizations, and influencers to inform the organization and support the development of GMAC's strategy, the marketing strategy, and the content strategy. As required, conduct regular surveys, focus group discussions and other research in key candidate markets to understand and track candidate behavior, and build campaigns accordingly.Develop and execute marketing campaigns through relevant channels to reach schools as well as secondary stakeholders such as industry alliances and corporate recruiter(s) thereby supporting the B2B market development efforts of GMAC in the Americas. Prepare standardized marketing support material such as collateral, presentations, etc. to enable effective outreach to schools for market development visits and conferences.Provide leadership and mentorship to marketing team within Americas, serving as formal supervisor to Field Marketing Manager and contingent workers. Ensure individual training plans to make sure 'on the job skills' are put in place for team members; Foster greater engagement between team members, regional marketing colleagues and global marketing partners. Build and nurture a culture of market problem/opportunity identification and possible solutions.Oversee the annual field engagement and regional partnership strategy and the successful implementation of tactics. Ensure strong relationships with Test prep companies and admission consultants in the region. Set annual goals, KPIs, ROI tracking for all partners.Partner with Senior Manager, Media Relations to maintain thought leadership for GMAC through PR initiatives. Leverage regional as well as R&D insights to create opportunities for effective public relations engagement with relevant media.Partner closely with the Americas digital candidate marketing team to ensure strategic alignment across consumer facing channels to support driving awareness, preference and conversion for the GMAT and any other prioritized candidate facing products.Conduct high level market research and provide regular insights to internal stakeholders on market trends, market environment, legislation, key players, competitors and influencing organizations, etc.Prepare campaign briefs, competitor intelligence updates and state of market reports for internal use. Report metrics for monthly operations report and business review.Contribute as a member of the broad MD team to help enhance and promote all aspects of the work in the region. This includes achievement towards all regional objectives, communication of regional marketing initiatives, organization of professional development events in the region, and any other duties assigned by the Regional Director, Americas & Europe.Other responsibilities and duties, as assigned.Minimum Requirements:
Bachelor's degree from accredited university in related field; Or equivalent combination of education, skills, and experience.5 years' progressive experience in marketing / product marketing, including partner engagement.2 years' progressive supervisory experience.Experience developing marketing and communication strategies and programs.Knowledge of, and experience in, working across various channels within the marketing mix.Experience working with GA4, tracking and analytics.Strong operational acumen with key focus on continuous improvement, flawless execution and process implementation and stability.Ability to work independently with minimal supervision and in a team setting, and across external and internal stakeholder groups.Exceptional organizational and prioritization skills, including the ability to manage multiple projects simultaneously.Ability to analyze, interpret, and synthesize quantitative and qualitative data and create actionable information.Excellent verbal and written communication skills; Excellent interpersonal, negotiation and presentation skills, and cross-cultural sensitivity.Ability to guide others in resolving complex issues of significance to the organization.Comfort with multi-tasking.Self-starter with an entrepreneurial spirit.Ability to work in-office and remotely according to GMAC's hybrid work environment.The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Desired Skills/Experience:
Master's degree or MBA, ideally in Marketing.Strong digital knowledge - particularly paid media campaign management and email campaign planning and implementation - and experience in HubSpot / similar tools.Proficiency establishing and nurturing professional networks, partnerships, and alliances.Comfortable sharing opinions in fast-paced environments.Ability to critically evaluate new marketing or business opportunities and recommend ways to leverage them.Budget and agency management experience.At GMAC, we offer:
Comprehensive and locally competitive benefits (medical, dental, vision, 403b retirement program, and more!)Generous Paid-time OffHoliday LeaveHybrid Work EnvironmentFree parkingWork for a mission-driven organization helping to develop the next generation of responsible leaders and change makersOpportunity to utilize your skills and professionally grow and develop
Envision yourself joining GMAC, a team of smart thinkers that are resilient, adaptive and who take our values to heart. We work as a team and are committed to delivering high-quality products and services to work for a world where every talented person can benefit from the best business education for them.
FLSA Status:Exempt
Report to:Regional Director, Americas & Europe
GMAC's value proposition offers our talented employees the ideal climate for innovation, and colleagues who are motivated and proactive, with diverse backgrounds and approaches.
As a global organization, we understand and appreciate the benefits of myriad cultural perspectives. GMAC is wholly committed to recruiting, developing, and retaining a diverse group of talented people, and providing equal employment opportunities to all employees and applicants without regard to the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, disability, sex (including pregnancy, childbirth, and related medical conditions), marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable federal, state or local laws.
Additionally, to ensure a safe office environment, recognizing the tremendous contributions that vaccinations play in ensuring our mutual wellbeing, GMAC has implemented a mandatory vaccination policy. All employees must be fully vaccinated against the COVID-19 virus. GMAC may make accommodations or allow for exemption from this requirement for medical or religious reasons.